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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

OptinMonster is the most powerful lead generation tool out there, with features like Mobile-Exit Intent Technology, a drag and drop builder, beautifully designed templates, a variety of campaign types, actionable insights, and seamless integrations with a wide range of popular email and marketing automation tools. Long Tail Pro.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. Look for long-tail keywords, which are expanded and targeted phrases. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. We’ll give you an example.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Target long-tail keywords to address specific search intent. Long-tail keywords are characterized by specificity: They tend to include more words and detail, adding another layer of depth beyond the main keywords they branch out from. appeared first on B2B Marketing Blog - TopRank®.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Create long-tail keywords from your topic list. By focusing on the right long-tail keywords, we drive millions of web hits monthly. Guest blogging is a tactic we’ve embraced at MIG. You can also improve the readability and UX by formatting your content like Google’s Featured Snippets.

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Three Questions to Answer for Successful B2B Blogging and Content Marketing

Launch Marketing

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?