ConvertKit

DECEMBER 4, 2019

I implemented a Small but Mighty Offer (some call this a Tripwire), so that I could run Facebook and Instagram ads to my lead magnet without having to carve out a large advertising budget. Before I settled on a core lead magnet, I was creating dozens of smaller “content upgrades” for my blog content. You must build your list! ”

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. For a few years now, Google has shown image thumbnails in mobile search results. An older eye-tracking study also confirms the impact of images on click-through.

SEO 163

SEO SERP Conversion Eye-Tracking 163

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Content upgrades can take many forms.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. ” With Slack promising to handle many of the workday interactions, there’ll be more room in the inbox for customers to engage with their opt-in content and consume messaging from their favorite brands. Facebook may be investing in chat apps like WhatsApp and Messenger.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 95

Facebook Social Media Viral Marketing Custom Publishing 95

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. No wonder building an email list remains a priority for businesses of every type and industry. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? What makes a good lead magnet? Easy-to-digest.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. The people on your list have opted in, which means they decided they want to hear more from you via email. It sure can. According to our research , email remains the best way to connect with customers.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. Lighthearted Blogs Encourage Sharing.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return.

Tactics 243

Tactics Effectiveness B2B Marketing Management 243

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. table of contents]. Download Now.

Analysis 52

Analysis Facebook Research Best Practices 52

Vidyard

JULY 11, 2019

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Webbiquity

MARCH 8, 2022

Content upgrades are lead magnets you create for specific blog posts. Most websites display one popup on the entire website and then use the same lead magnet again for other opt-in forms. These are individual lead magnets you create for each blog post. It helped the article attract a lot of shares and backlinks.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Liveintent

JUNE 11, 2019

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. You use it to log in to socials, you use it to sign up and opt in, and it’s yours. It’s an opt-in universe of consumers who’ve raised their hands to say they want to hear from your brand.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. In 2019 , 56.3% of total programmatic ad spend.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Convince & Convert

NOVEMBER 13, 2011

Killer integration of Facebook and Email. The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers. Think about how you use Facebook. Strategic Integration of Facebook and Email Marketing.

Facebook 160

Facebook Email Marketing Paid Search Agency Advertising Agencies 160

Opt Intelligence

DECEMBER 19, 2021

From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data. Your Facebook community is Facebook’s list; you’re just borrowing it. Your Facebook community is Facebook’s list; you’re just borrowing it. Here are the lessons to take with you into 2022.

Planning 82

Planning Opt-in Marketing & Strategy Privacy 82

Opt Intelligence

MAY 22, 2018

The General Data Protection Regulation refers to legal guidelines that govern how companies can and cannot use data gathered directly from customers and other sources, including Facebook Lead Ads. So, what does this mean for Facebook Lead Ads? Bottom line? You’ll also need to take a look at your privacy policy.

Privacy Policies 40

Privacy Policies Facebook Paid Search Agency Ads 40

Optinmonster

MAY 20, 2022

The ads shown on Facebook or Instagram vary based on which “stamps” a user has in their passport. When that visitor leaves your website, the cookie tells Facebook (Meta) to show your ads to that person. The Facebook retargeting pixel is an example of offsite retargeting. Types of Retargeting. How to Install a Meta Pixel.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Writing on the Web

FEBRUARY 20, 2015

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Indeed, you should opt for a newspaper-like kind of formatting.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Opt Intelligence

MARCH 29, 2023

That means there are more active eyeballs on Facebook and Instagram than ever before. Consistent, organic content and strategic, targeted paid promotion will pay off big time (and in no time) on Facebook, at least in part thanks to the shift away from TikTok. Which makes it the perfect time to start using these platforms.

Multi-Channel 67

Multi-Channel Opt-in Facebook User-Generated Content 67

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 159

Facebook Lead Scoring Lead Ranking Paid Search Agency 159

Vidyard

JULY 11, 2019

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Webbiquity

JANUARY 20, 2021

With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover. Guest post by Natasha Lane. Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. And not just that.

Privacy 268

Privacy Personalization Planning Marketing Management 268

Opt Intelligence

DECEMBER 28, 2022

Utilize Facebook For Scale. Facebook has a nearly incomparable user base, all of whom are sharing a wealth of data with the platform. Facebook Lead Ads utilize the powerful targeting options of all Facebook advertising products, and they are also one of the easiest to set up. Try Lead Ads For Ease. Ready to get started?

Sales Qualified Leads 70

Sales Qualified Leads High Quality Lead Landing Pages Leads 70

Opt Intelligence

AUGUST 7, 2018

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. Stricter First Party Data Regulations.

Lead Generation 40

Lead Generation Facebook Lead Ranking Generation 40

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads. Facebook doesn’t do this with the intent of making the lives of marketers harder, though.

Distribution 66

Distribution Facebook Content Landing Pages 66

Stevens & Tate

JANUARY 29, 2020

As for what social channels you should focus on, Facebook is arguably the best way to reach your audience. Keeping this in mind, the following are a few senior living social media marketing tips to help strengthen your efforts to reach your audience and to engage with them via Facebook: 1. Showcase Your Personality.

Social Media 52

Social Media Facebook Social Marketing Tips 52

ConvertKit

NOVEMBER 20, 2020

Even if Facebook, Inc. Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Many people talk about email marketing as if it’s the secret to success as a creative business owner. Here’s why. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads. Facebook doesn’t do this with the intent of making the lives of marketers harder, though.

Distribution 63

Distribution Facebook Content Landing Pages 63

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. The importance of diversifying customer acquisition channels.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Opt Intelligence

FEBRUARY 26, 2023

A free evaluation will set you up for success with lead generation ads on Instagram and Facebook. The post How To: Use Instagram Reels to Grow Your Email List appeared first on Opt-Intelligence Blog. Turns out, TikTok trends and Instagram dances can actually help build your email list. Ready to get started?

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Top Rank Marketing

SEPTEMBER 1, 2023

Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 131

Paid Content B2B Marketing B2B Planning 131

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. billion people log into Facebook every month. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Who’s using Facebook? 35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34. Hootsuite).

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) How will keywords change my blog strategy?

Keywords 71

Keywords Blogger RSS Opt-out 71

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114