KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Danny Sullivan’s rant at SMX Advanced was one of my favorite things this year as it was so spot on to what we are all feeling…the confusion that is Google.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. .

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. If you want your audience to return to your website, reviewing your most popular blog posts will give you an indication of what your audience appreciates.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

SEPTEMBER 29, 2020

Even Google and Facebook have seen dramatic drops in growth. According to eMarketer, Google “ will suffer a 3.3% Merkle estimates Google’s year over year ad spend growth was down 11% in Q1 2020. Merkle estimates Google’s year over year ad spend growth was down 11% in Q1 2020.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 15 Audiences You Should Be Targeting with B2B Facebook Ads. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

APRIL 9, 2019

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MAY 22, 2014

Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Try out a couple when promoting blog posts. Check out related hashtags on Google+ to get some additional ideas.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

DECEMBER 4, 2014

Google Will Inevitably Make Me Look Stupid. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? Don’t guest blog. Oh, and remember when we told them “Authorship is important. Yeah…me too. Don’t trade links.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers. Resharing Top Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

AUGUST 27, 2019

For example, say you wanted to have a guest post on a popular industry blog. If you’re looking for a brand that represents the opposite and does a great job of personalizing themselves in their customers, Bench on Facebook is a great example. Sometimes B2B marketing is seen as cold or uninteresting. Uses the Shop Feature.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

FEBRUARY 6, 2014

The following example showcases a Google+ page; notice that all elements of this profile are complete. While the fields to fill in vary between platforms (note that in Google+ you can even include hyperlinks, but, with Twitter, you have a character limit) each one needs to be completed for a polished and finished look. Google+ Pages.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. During the year 2013, we wrote. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. With the use of Google Tag Manager, advertisers can create a group of users that interacted with the form, but never filled it out. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. Sites that have social share buttons on each page, especially on blogs, simplify the process of social sharing for readers. Since that time, every company, teacher, mom, and so on has wanted to develop new content as soon as possible because that’s what Google wanted.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. It starts with creating a simple content marketing mission statement.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on. Using Google+ to Appear in the Top Results Every Time – Rand Fishkin, Moz.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. Is there a CTA? Organize Your Audience.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

OCTOBER 12, 2015

Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Google+ (300M – down 10% since beginning of year ).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MARCH 5, 2013

Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.) These insights can then be incorporated into the content strategy.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

AUGUST 5, 2015

Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+).

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack. Google Drive. Google Analytics.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

APRIL 30, 2012

Location of the link opportunity – will the link be placed in the main body of text or some navigational location (like a blog sidebar or footer area). Google Toolbar PageRank (More so for cross-referencing sites for outreach prioritization, but toolbar PageRank is not a regularly updated metric and has very limited value ).

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185