Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. How Metrics Changed in April.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

The ABM Agency

MAY 16, 2023

In this blog post, we will explore how to use in-depth intelligence and advanced relationship health assessment scoring models to target high-value accounts for increased revenue and stronger relationships.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Vidyard

JANUARY 18, 2021

Have you written so many emails that your fingers are numb? According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. And guess what—responses were down by 30% in comparison to the same benchmark. Although he does that too.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. In June, we saw a significant change in deal performance as both deals won and deals created increased from just below pre-COVID levels to well above the benchmark by the end of July.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Nearly all companies offer the same basic capabilities for email, website tracking and a marketing database.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

ClearVoice

APRIL 17, 2024

Below, we’ll explore the significance of monitoring metrics in your collaborative content, identify the key metrics and KPIs to keep an eye on, and outline a strategic approach to enhance the efficacy of your tracking efforts. Maybe they’ve signed up for your email list, joined your webinar, or downloaded your eBook.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

Below, we’ll explore the significance of monitoring metrics in your collaborative content, identify the key metrics and KPIs to keep an eye on, and outline a strategic approach to enhance the efficacy of your tracking efforts. Maybe they’ve signed up for your email list, joined your webinar, or downloaded your eBook.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Conversion rate from organic search engine traffic. SEO Competitive Benchmarking.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

Zoominfo

NOVEMBER 14, 2018

If you have yet to use Employee NPS, then today’s blog post is for you. We’ll discuss what this metric is, and explore how you can use it to find and retain top talent. There is nothing better than word-of-mouth marketing to sell an open position to a potential job candidate. Let’s get into it!

Lead Ranking 150

Lead Ranking Lead Scoring Promotion Customer Satisfaction 150

Hubspot

APRIL 23, 2020

In the first few weeks of the crisis, we saw that while sales outreach has increased, response rates and deal volume dropped to new lows. Although sales email engagement has rebounded greatly to new highs in recent days , the large and noticeable dip demonstrates the uncertainty and evolving metrics that brands are seeing right now.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Content4Demand

NOVEMBER 10, 2020

Attendance rates climbed, and execution time decreased from two months to two weeks. Create templates, including presentation decks, scripts and emails. Increase Email Conversion Rates. The team compared their work to industry benchmarks and found opportunities to improve their open rates and click rates.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

SmartBug Media

MAY 15, 2020

If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available. Blog, blog, blog. Blogging is a great way to share important content and keywords, as well as draw people to your website. Want to get the most traffic out of your blog? Check out canva.com.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Vidyard

JANUARY 18, 2021

Have you written so many emails that your fingers are numb? Get Personal, Get Noticed According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. And guess what—responses were down by 30% in comparison to the same benchmark.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

ConvertKit

AUGUST 17, 2020

What's a “good” engagement rate on Instagram? When you're working to turn your side hustle into a career —and especially when you're just starting out—you need to keep an eye on your Instagram engagement rate. Average engagement rate = Average # of likes and comments per post / Total # of followers. Jump ahead.

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! Let’s start with everything you need to know and explore how you can incorporate AI into your marketing stack—without alienating your human creators: (You can also fast-track straight to your burning questions here: ). Yeah, an AI copywriter can help with that.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Binary Demand

MAY 4, 2023

Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. You can warm up your account by sending emails, social media posts, or ads, making them aware before your call. Many marketers have realized that ABM enhances acquisition rates and customer lifetime values.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Madison Logic

JULY 20, 2023

In this article, we’ll explore the best practices for shifting focus from individual buyers to the entire buying committee and how to leverage data to identify these decision-makers, personalize content to address their pain points, and optimize an account-based strategy for better engagement and faster conversions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

SpotMe Blog

NOVEMBER 15, 2023

Tease information on your website and social media, through event emails to your mailing list, and at other industry events you attend. Or highlight different product benefits and features in a series of social media posts or email newsletters. Promote the event through emails, social media, and your website.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SocialPilot

JANUARY 21, 2024

And here are the KPIs we had set for Luke: Expected Impressions/per post – 40,000 Expected Engagement Rate/per post – 2 – 4% Expected Conversions (overall) – 0.3 – 0.5% In our case, I found that the industry standard ranged from $150 to $2,000 when exploring micro-influencers.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. That spot is already taken by, well, most teams.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

seo.co

FEBRUARY 2, 2021

Step 2: Benchmark Crucial KPIs. Take out the time to set the benchmark of your most critical SEO KPIs prominent to the transition. Guest blog posts on high-authority sites. Without proper information, it will just increase the churn rates. Email announcement. Descriptions and/or social media account handles.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Marketing Websites 98

The ABM Agency

APRIL 17, 2023

In this blog post, we will delve deeper into these account-based marketing benefits by exploring cost-effective targeting strategies that improve conversion rates while providing more accurate measurement of results. We will also discuss how personalized messaging enhances customer experience and increases retention rates.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 52

BenchmarkONE

SEPTEMBER 27, 2019

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel. Drag & Drop Builder.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

The ABM Agency

APRIL 9, 2023

In this blog post, we will delve deeper into these account-based marketing benefits by exploring cost-effective targeting strategies that improve conversion rates while providing more accurate measurement of results. We will also discuss how personalized messaging enhances customer experience and increases retention rates.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 52

Hubspot

APRIL 21, 2020

Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul. Take a look at reviews on competitor app pages on the App stores, as well as checking reviews on YouTube and blogs to see what actual users have said about the competition. How to Launch a Mobile App. Define Success.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

PureB2B

JULY 18, 2018

But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. It’s also worth noting that your landing page should always deliver on the promise that you made on your ad source to reduce bounce rates. Email Marketing. Thankfully, this doesn’t always have to be the case. Lead Capture.

Lead Generation 79

Lead Generation Lead Ranking Lead Scoring Paid Search Agency 79

Valasys

JUNE 19, 2020

All spheres of marketing landscape were impacted, and email marketing was no different. Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Rev

OCTOBER 14, 2018

We all know that an expanded mind comes from exploring different perspectives. When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Will your email design have to change? What about how you collect data?

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Convince & Convert

AUGUST 29, 2012

They also want to provide something unique for fans to explore on Facebook (the quiz portion of the contest), while also learning a bit more about their customers and social media fans in the process.”. Clever Email Segmentation. Fifty two percent say they have a great need to improve email database segmentation.

Segmentation 124

Segmentation Facebook Marketing Agencies 1 Social Media 124

PureB2B

JULY 17, 2018

But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. It’s also worth noting that your landing page should always deliver on the promise that you made on your ad source to reduce bounce rates. Email Marketing. Thankfully, this doesn’t always have to be the case. Lead Capture.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

seo.co

OCTOBER 16, 2020

Before they know it, they’re sliding down your well-oiled funnel – ready to open up their wallets and purchase what you’re offering. Okay, now that we have a clear handle on what the funnel looks like and how people move from awareness of a problem to a purchase decision, let’s explore the role of content in this process.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

Marketri

JANUARY 24, 2024

In a previous blog , we walked through the various marketing metrics and how they can be useful in steering marketing efforts. One element of unveiling the data’s story means looking at your numbers in the context of industry benchmarks. Benchmarks are more general for specific efforts. However, this can be challenging.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Advertising Benchmark 62

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. While it was a novelty at first to receive these emails, our inboxes are now overflowing with them. What is an email newsletter? And also overwhelming.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Hubspot

AUGUST 27, 2015

4) Email Engagement. If someone's opted in to receive emails from your company, you're not sure how interested that person is in buying from you. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. email address. Image Credit: HubSpot's Academy Blog.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28