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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. It’s no secret that creating high-quality blog posts can be incredibly time-consuming. An effective call to action will act as a logical extension of your blog posts. Blogging is a highly effective medium for reaching a wide array of marketing goals. Gain Blog Subscribers.

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. For example, your company may have developed a new product targeting a drastically different buyer persona than you normally do. Paid Advertising: 20-30%.

13 Hilarious Examples of Truly Awful Stock Photography

Hubspot

The more visual nature of Facebook after the release of Timeline. That's what sometimes happens when a marketer hops onto a stock photography site for homepage photography, slide deck backgrounds, blog post images, and the like. Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. just keep clicking.

Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. Do I have a recent example of this happening in the wild? Case-in-point: my buddy Minh Lê.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links ” — B2B PR Sense Blog. Sample review:  “Aggregates the best of the web. 17) Blog Topic Generator. StoreYa Blog.

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20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. The result?

Media 59

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

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Facebook VP: 3 Steps to Building Brands on Facebook

It's All About Revenue

That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. And, he said, this the value proposition Facebook offers to brands.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The next area that I've looked at is the primary topic of the blog article. The author.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement. It's no wonder photo posts garner more attention from Facebook users!

The 29 Best Web Analytics Tools

Webbiquity

Sample review:  “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review:  “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). StoreYa Blog.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms.  We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.  So I did a little research, and with the help of some tools, I think I am closer to my vision.  So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Facebook and Twitter.   The easy ones. 

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms.  We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.  So I did a little research, and with the help of some tools, I think I am closer to my vision.  So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Facebook and Twitter.   The easy ones. 

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The 24 Best Visual Content Creation Tools

Webbiquity

Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Create flowcharts and diagrams with a large library of templates and examples; also includes team collaboration capabilities. Wrike.

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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Blogging Wizard (Content).

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).

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Putting content marketing on time out for a moment

grow - Practical Marketing Solutions

Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Here’s a sample of topics from the blog posts listed: Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content. How to Start a Business Blog: Seven Essentials for Success. Is there a difference?

Dwell 99

How to Write the Worst Guest Blogging Pitch of All Time [Template]

Hubspot

When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed -- so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. Sometimes, the pitch is thoughtful and personalized, but the post topic has already been covered comprehensively on our blog.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

With that said, today I’m going to get a little meta on you – but with a purpose.  I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers.  This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. 1. 

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3 Tips for Future-proofing Your Digital Career

grow - Practical Marketing Solutions

On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound. My core biz friends are added on Facebook. For example, illustration is not in great demand in Berlin. My hipster party.

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20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

How can you make your blog content stand out amid the increasing online noise? He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking.

6 Ways B2B Companies Are Using Facebook

Hubspot

Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Let's take a look at 6 B2B companies and how they are using Facebook : 6 Ways B2B Companies Are Using Facebook. 1. Sharing Videos: Facebook isn't only about text. Absolutely!

The 28 Best Influencer Marketing Tools

Webbiquity

Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Showcase reviews: B2B PR Sense Blog.

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. Business Blog Writing and Content Marketing: Come on, light my fire! So who writes the web content?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social media networks and blogs consume nearly 25% of people’s time online. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 Are Twitter Followers Better Than Facebook Fans?

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The Seven Best File Sharing Tools

Webbiquity

As with all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Sample review:   “Dropbox is first of all a file sharing tool. Sample review:   “An easy way to send big files.” Blogging Wizard. StoreYa Blog.

Tools 50

10 Ways to Boost Your B2B Content Shares

BuzzSumo

Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. The median shares for the other 95 popular B2B blogs and sites is 106. Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs.

E-Quip Blog: Communicating Your Change Vision

E-Quip

Better yet, involve them (or a representative sample of them) in defining the change vision. Metaphor, analogy, and example. Leadership by example. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. Search This Blog. Blog Archive. Related Blogs. Axium411 Blog. Construction Marketing Blog. Markitecture Blog.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. App Notifications. Email Blasts / Newsletters.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Gone are the days of the content mills when “writers” churned out rapidly written, bland and grammatically deficient blog posts, web pages and more. So, it’s worth understanding that there are different types of blog posts.

How to Be an Awesome Blog Commenter

Hubspot

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards. How to Always Leave an Interesting Blog Comment.

The Essential Artificial Intelligence Glossary for Marketers

Hubspot

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? For example, if you’ve enjoyed Netflix movie suggestions or Spotify’s personalized playlists, you’re already encountering AI. Thank goodness for live chat. But first, a disclaimer.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Digg this!

5 Best Practices for Outsourcing Quality Content

Writtent

In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter. If you wonder how some thought leaders ever had the time to write that amazing book, whitepaper, or blog post, there’s a good chance they didn’t. Blogging Content Creation Guest post from Pat Owings. Find the Right Writer.