In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? The Impact of Photos on Generating Facebook Engagement. It's no wonder photo posts garner more attention from Facebook users! MORE >>

Social media networks and blogs consume nearly 25% of people’s time online. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 More than 700,000 local businesses have active Pages on Facebook. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Are Twitter Followers Better Than Facebook Fans? Adam T. MORE >>

In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter. If you wonder how some thought leaders ever had the time to write that amazing book, whitepaper, or blog post, there’s a good chance they didn’t. It’s more than possible to successfully use a third-party vendor to create blogs that convert leads and customers, but there are some best practices that will affect your success. Blogging Content Creation 'Guest post from Pat Owings. Find the Right Writer. Hire an Editor. MORE >>

And while companies like Twitter and Google (search only since Google+ brands pages have yet to officially launch) have been leading the way for B2B brands to look at and use real-time news and analysis, recent changes at Facebook are now under scrutiny by brands. Here’s a sampling of the stories you should read: The Economist: What’s in a Tweet. Business Insider: What Facebook’s Changes mean for Brands. One objective of this blog is to continue to raise the business relevance of social media in B2B communications. Share this info internally. MORE >>

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” So who writes the web content? MORE >>