Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Anyword

JUNE 13, 2022

Landing page copy? Here, we’ll outline how to leverage the power of AI in all of your marketing assets, using examples of Anyword’s own AI Copywriting Platform. Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish. AI For Landing Pages. Promotional emails?

Copywriting 97

Copywriting Planning Landing Pages Paid Search Agency 97

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. For example, if you are good at content marketing, gaining essential SEO knowledge should be a cakewalk for you.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Parse.ly

SEPTEMBER 26, 2022

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

GreenRope

DECEMBER 15, 2021

Selected channels (Social media, PPC, blog content, etc.). Here is a condensed sample of what your marketing plan could look like. Website & Landing pages. Content (blog posts). 3x blog posts. Sit down at the end of the year and think about what you would like to accomplish with your marketing strategy.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Metadata

DECEMBER 5, 2023

For example, you can create a rule that tells Metadata to stop spending on an experiment if it’s not generating a lead after a certain number of clicks. Before you jump into the data, we want to mention a bias in our sample. Is one of your audiences clicking on your ads but not converting on the landing page? No problem.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Hubspot

FEBRUARY 12, 2020

Facebook Messenger Heart Feature. Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. on Messenger. Also customize your chat emoji, color and more!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Metadata

JANUARY 22, 2024

To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. When I first saw generative AI, I thought, ‘Wow, I’m going to create so much content at scale…I’m going to be able to create campaigns, blog post copy, video ad script, ad copy, email copy—it’s going to be super simple,’” Suzanne said.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Contently

OCTOBER 9, 2019

You’ll have eureka moments that reveal why that landing page just didn’t work. Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. You want to keep it fresh and have a good sample size. What else did I have to learn?

Ideal Customer Profiles 162

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 162

KoMarketing Associates

JANUARY 8, 2019

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. If you notice lots of trips to the help page after a landing page about a service offering, then the content you have on the landing page likely isn’t providing the right information users are looking for.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Conductor

DECEMBER 21, 2021

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. Facebook now offers retailers and consumers video-infused Live Shopping options.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Unbounce

JUNE 24, 2020

Amazon, for example, runs on a recommendation engine that’s been driving significant business value for more than 20 years. When it comes to delivering more conversions from your landing pages, A/B testing is still very effective. We kept thinking, ‘ it isn’t the page that converts. It’s the visitor.’

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

nDash

NOVEMBER 3, 2021

Examples: a former software developer, CPA or attorney. Example: a cybersecurity writer with 5+ years of experience. Example: a freelance writer who creates content based on interviews and/or outlines. Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

Optinmonster

AUGUST 1, 2022

You might offer a preview or sample of one of your paid offers. For example, this free 10-day email course is a shorter, less detailed version of a paid 21-day money management course. For example, in this free 5-day cooking course, the blogger shares her top cooking tips as well as affiliate links to the tools she uses for those tips.

Course 83

Course Sales Qualified Leads Generation Leads 83

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Goodish Agency

MARCH 25, 2021

The middle column refers to a property, which is a page on the website level (ie. a shop, a blog, info page; each site should be a different property). organic searches, which keywords are you ranking for, which landing pages are ranking for certain keywords etc). This can be done at the Property level.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Anyword

APRIL 28, 2022

Here, we’ll discuss how publishers and marketers across industries can make a very simple change in their ad copy (specifically, for Facebook) and see a boost in performance. Let’s take sneakers for example. And for our next example, we move on over to lifestyle content. Are they budget-friendly? Perfect for summer? Comfortable?

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

Unbounce

APRIL 2, 2019

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. We’re tired of junky mobile landing pages. Show me the examples!” ).

Landing Pages 145

Landing Pages Examples Lead Ranking Mobile Marketing 145

NuSpark Consulting

AUGUST 9, 2012

The more blogs and books you read on the subject, the more confused you probably get. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Page Lever tracks new fans (likes) by time period, with 20 or 30 day comparisons.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Unbounce

JUNE 12, 2023

Pages that are cluttered and more difficult to navigate than a situationship. We’re also tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times. And since it’s our blog, that’s what we’re going to do, goshdarnit.

Landing Pages 52

Landing Pages Examples Mobile Marketing Lead Ranking 52

NuSpark Consulting

AUGUST 9, 2012

The more blogs and books you read on the subject, the more confused you probably get. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Page Lever tracks new fans (likes) by time period, with 20 or 30 day comparisons.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Parse.ly

APRIL 6, 2020

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SnapApp

MAY 7, 2019

And stay tuned for a second blog post with more of their valuable insights coming later this month! For example, as the chart below shows, ‘following up via social media’ was an unpopular tactic with only 2% of marketers saying it has ‘significantly helped’ turn leads into sales-ready ones. And again, the buyer’s journey is important.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Marketing Insider Group

MARCH 24, 2015

There’s very few benchmarks, a little research and some examples that have been published on content marketing ROI. You need to conduct a content audit, or at least a sample of the content you produce. Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms.

Social Media 140

Social Media ROI Media Correlation 140

Hubspot

NOVEMBER 15, 2012

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

MARCH 22, 2016

Building a landing page that needs a customized submit button? Working on a website page that needs to drive visitors to a coupon? Drafting a blog post that needs a "read more" button after the summary? Here's a sampling of six: 2) Social Media Share and Sentiment Calls-to-Action. We've got you covered.

Template 0

Template Design Sample Lead Ranking 0

Atomic Reach

NOVEMBER 21, 2018

For example in web copy, ads, email subject lines , and of course, social media posts. And targeting them in the places they frequent, e.g. social media or your blog etc. Let’s say, for example, you sell cloud computing software to businesses. Your brand voice. This won’t be the case for every B2B business.

Branding 45

Branding Brand Identity B2B Thought Leadership B2B 45

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks. Highlight testimonials.

eCommerce 208

eCommerce Tactics Budget Programs Work Management 208

ClearVoice

JUNE 5, 2020

Like many other freelancers who came before me, I built up my network, I landed a few anchor clients, and I spent time padding my savings account before putting in my notice. Ideas to turn your LinkedIn page into a sales pitch. Share thought leadership content — blogs, videos, posts on social media — to let your work speak for itself.”

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. Below are some examples. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. Writing for your company blog isn’t enough. Click To Tweet.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

SEPTEMBER 20, 2013

Building a landing page that needs a customized submit button? Working on a website page that needs to drive visitors to a coupon? Drafting a blog post that needs a "read more" button after the summary? Let''s take a look at a sample of both. This blog post walks you through how to do so step-by-step.

Template 28

Template Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28