PathFactory

JUNE 21, 2023

Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.). Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.).

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Surveys often contain several questions about a particular product, company, event, etc.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Have you had to pivot to a digital event strategy because of COVID-19? The COVID-19 pandemic has hit senior living particularly hard.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. Blog, blog, blog! Create valuable content on a regular basis and post it on your website’s blog. You can also build a microsite with landing pages that capture lead data. Join Trade Fairs and Events.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

SugarCRM

DECEMBER 11, 2013

Microsites. Event Management. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Event Management. Salesfusion Marketing Blog. Behavioral Targeting.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SendX

MAY 30, 2019

And every time they spoke to people at meetings and events about the project, they collect their email addresses. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. You can even download the codes for this microsite from a link they provided on Tim Ferriss’s site, here.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Hubspot

SEPTEMBER 11, 2013

Fall fundraising event season is here! How are you going to amplify your event online? With your event season in full swing, your organization is focused on making sure everything runs smoothly. But first, what type of event are you having? Amplify before your event. Create a microsite or an event fundraising page.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Adobe Experience Cloud Blog

MARCH 11, 2015

Check out our infographic to see our top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! And to learn more about what Marketo has in store for SXSW check out our microsite. Event Marketing Infographic b2b Consumer'

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. Blog, blog, blog! Create valuable content on a regular basis and post it on your website’s blog. You can also build a microsite with landing pages that capture lead data. Join Trade Fairs and Events.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Customer Experience Matrix

AUGUST 11, 2010

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. publishing. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Contently

MARCH 21, 2017

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real estate company that produces it, the site has become so much more. “We ” Stories for the site are inspired by internal and external industry events, along with breaking news.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

PureB2B

JANUARY 14, 2019

Industry events. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. You’ve now narrowed down the list of accounts and key people you want to co nnect with. Social media. Online publications. After which, it’s time to plan a course of action.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Blogs (guest posts, comments or blogroll links). Trade show and event websites. Other company or product websites or microsites (mostly for large organizations). . Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Blogs (guest posts, comments or blogroll links). Trade show and event websites. Other company or product websites or microsites (mostly for large organizations). . Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Webinar/event signups. Group Two can be for event tracking on your website. An event is a click on your website that doesn’t necessarily lead to another page view.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

DealSignal

AUGUST 30, 2021

You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups. For example, you may consider building microsites that speak directly to specific audiences. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Hinge Marketing

AUGUST 16, 2017

So with those two themes in mind, let’s get to the main event. Content marketing is a process that exposes your firm’s expertise to a wide audience — by blogging (on your own site and on others’ sites), writing articles and books, conducting webinars, speaking at events, investing in search engine optimization and more.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Adobe Experience Cloud Blog

JULY 8, 2014

Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. Casillas and Kaka play a central role in Hyundai’s marketing – everything from television and print ads to onsite events. So whether your team is out of the running, or still going strong, check back in with the blog for the next brand standoff. Social Media.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The concept of being everywhere online gave this blog its logical (though hard to spell) name. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Contently

APRIL 28, 2016

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We ” Stories for the site are inspired by internal and external industry events, along with breaking news.

Class 60

Class Paid Search Agency Companies Allocation 60

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Even though sales email engagement has been stagnant, a really positive takeaway for sales teams is that call events are now trending 21% above the benchmark and have increased 18% since March. Sales Calls.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Anything Goes Marketing

JUNE 29, 2009

There are two parts to this and I could spend a whole blog post just on this topic. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. The tool has been designed to trigger emails based on events rather than just on pageviews.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. 3) Show them the WIIFM. 4) Training, training, training.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Customer Experience Matrix

JANUARY 31, 2010

Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Users can build HTML emails, Web pages and multi-page microsites. Project management is especially powerful. Good stuff. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content. The Topic Matrix Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

JANUARY 14, 2016

A new program is definitely one of those events that should trigger new persona development. Visit relevant blogs and forums to read through the comments section. Does any aspect of the program lend itself to a creating a microsite? Write up a list of blog topics and create your editorial calendar.

Education 28

Education Microsite Planning Word of Mouth 28

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. That is, until, a major life event takes place, like finding out that a baby is one the way. To answer, customers were redirected to a microsite where they would fill in responses, as well as the email address of the person they wanted to travel with. It was a game changer.

Personalization 101

Personalization Brand Identity Branding Planning 101

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%).

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40