PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. Blog, blog, blog! Create valuable content on a regular basis and post it on your website’s blog. You can also build a microsite with landing pages that capture lead data.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

NuSpark Consulting

MARCH 9, 2013

Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Webinar/event signups.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. c) Landing pages. g) Templates and libraries. i) Easy Replication.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

AUGUST 11, 2010

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. publishing. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Anything Goes Marketing

JUNE 29, 2009

There are two parts to this and I could spend a whole blog post just on this topic. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Hubspot

JANUARY 14, 2016

A new program is definitely one of those events that should trigger new persona development. Visit relevant blogs and forums to read through the comments section. Set up program page within school website. Does any aspect of the program lend itself to a creating a microsite? Build Personas Specific for the Program.

Education 28

Education Microsite Planning Word of Mouth 28

PathFactory

JUNE 28, 2023

My name is Tim and I am a nerd who works on the Pre-Sales Solutions Team here at PathFactory, and I can demo PathFactory all day, but I don’t know how to write blog posts. In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. I didn’t think I was reading The Huffington Post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. Landing Pages The landing page is an essential part of many marketing campaigns.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. This has been trending upward since, as call events are now at 9% below pre-COVID levels. Resources to Help: Learn how chat should and shouldn't work in this blog post. Get started writing with these blog post templates.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” While I understand Christine's viewpoint, what I am disagreeing with is the blog post headline "Why PR Doesn't Drive Sales" because I believe PR does, in fact, drive a lot of sales, revenue, brand-building, influence, and visibility.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

NOVEMBER 4, 2018

When weather events occur or breaking news happens, companies are forced into reacting to a crisis situation to which they didn’t contribute. Create a Crisis FAQ Page. Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place.

Social Media 167

Social Media Work Management Marketing Management Media 167

B2B Marketing Exchange

NOVEMBER 15, 2023

Influencer Campaign Drift Drift’s free virtual event, The GTM Lab, featured B2B influencers sharing insights on go-to-market (GTM) strategies, attracting 381 live attendees and generating 2,502 leads. The hybrid event attracted over 1,400 attendees, with an 8% registration rate from direct mail, a 10.1%

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

PureB2B

MARCH 27, 2019

Create a landing page resource center specifically for them. Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Create a landing page resource center specifically for them. Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. While the roundup is always nice for a blog post, you can aim higher. You just need a landing page to gather contact details. curation Click To Tweet.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Buffer

JUNE 14, 2022

We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. Say they’re hosting an event for one week and want to only promote that. As a result, over 70 percent of the traffic going to Start Page's landing page came from paid ads. percent to almost 3.5

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Landing Pages. Make a seasonal quiz around a very popular cultural event (e.g.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClearVoice

JULY 12, 2022

Customized infographics, landing pages, and brochures were made with repeatable processes. Blog posts. These articles of 450 to 3,500 words live on websites, help boost SEO, and act as search result landing pages, shareable information pieces, and updates on how the company is doing. Scalable at cost. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Happy anniversary, dear martech readers.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

SnapApp

FEBRUARY 24, 2017

For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. It’s certainly going to be more expensive than writing a blog post. These stories are often emotionally charged and attached to life changing events. Landing pages. .

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

SEPTEMBER 26, 2017

Some creators struggle a bit outside of the ebook and blog format to create new content experiences. . Good news: with the right creation platform and approach, interactive content can be created exponentially faster than blogs OR ebooks. Do you use tools outside of Google Apps and Microsite Office to track projects and payroll? (p.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Microsite 48

Content Marketing Institute

MARCH 15, 2018

Filters are static images you add to a photo on Snapchat – like a company-sponsored illustration to commemorate a special event. Geofilters are a great option for events, retail locations, and destinations. 9 Brilliant Tactics to Promote Your Blog Content on Facebook. This new feature lets a user see if any friends are close by.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

KEO Marketing

OCTOBER 17, 2017

Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). In-Person Events (69%). Blogs (67%). Microsites (44%). Blog Posts (24%). E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

ClearVoice

NOVEMBER 27, 2019

They can be as simple as navigable guides or blogs (such as the ClearVoice Blog ) or as sophisticated as aggregates of multiple content types, links and feeds. They can range from simple, themed series of posts on your social media to complex national advertisements, or even in-person events. Foundational.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Blog posts on tech news. It also goes far beyond the digital world. It’s not rented space.

Marketing Budget 360

Marketing Budget Paid Content ROI Marketing & Strategy 360

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. Facebook Apps and Tools.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

SEPTEMBER 17, 2012

Imagine a handful of marketing platforms that standardize certain events, workflows, and data structures at the core of marketing operations. Or, more relevant to readers of this blog, HubSpot's App Marketplace. He also authors the Chief Marketing Technologist blog. Don't take this metaphor literally. Sound far-fetched?

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

Webbiquity

APRIL 23, 2013

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event. That’s fair.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

Hubspot

OCTOBER 2, 2013

In most cases, you can get away with a conversational, informal tone in your writing -- especially if the writing is going on a blog, not in an academic paper. Luckily, we''ve written a detailed blog post on the subject that provides some great memejacking tips and tricks. But how exactly does one "hijack" a meme? 10) Hide Easter Eggs.

Content 28

Content Microsite Creativity CAN-SPAM 28