markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. How can you leverage events? You can break out charts and graphs and repurpose them into other channels, like blog posts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Kapost

APRIL 4, 2017

These are issues that enterprise-level content teams have to tackle in addition to pre-existing challenges around content production, quality, and multi-media requirements. . It’s a set of processes that supports teams, tools, and channels. The scope should be defined across three dimensions: functions or teams, tools, channels. .

Planning 73

Planning Microsite Enterprise Management Content 73

EMagine B2B Blog

JUNE 26, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

Microsite 52

Microsite Paid Search Agency Work Management Aggregators 52

EMagine B2B Blog

DECEMBER 5, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

CMS Development 45

CMS Development Marketing Websites Microsite Work Management 45

Valasys

DECEMBER 20, 2019

Owing to the rapid innovations in the ways audiences are being discovered, engaged & tempted to take actions to expedite & optimize the conversions, the subsequent multi-variety testing of the marketing & advertising campaigns for the B2B businesses is an uncompromising & core marketing activity for the B2B marketers.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

SnapApp

OCTOBER 8, 2015

Their blog offers cutting-edge insights into the human resources field, serving as a go-to resource for the community at large. Overall, Cornerstone’s emphasis on innovative communication led to a 400% increase in visitors to their largest event, while offering an enjoyable take on HR to their broader community. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

DealSignal

JANUARY 25, 2023

You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups. For example, you may consider building microsites that speak directly to specific audiences. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SnapApp

FEBRUARY 24, 2017

For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. Compelling visual cues, creative use of multi media, layered on top of a famous storyline makes this piece extremely memorable. A typical example would be the “ how-to ” blog post. .

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

OCTOBER 22, 2013

To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Immediate conversion events.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content marketing isn’t just a business blog. Content goes far beyond blog posts. Blog posts on tech news. Take Demandbase for example. It’s not rented space.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

ActiveDEMAND

SEPTEMBER 6, 2016

There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. The end benefits of providing marketing assets are multi-faceted. Leveraging marketing content and blog articles is essential. We call these VALUABLE MARKETING ASSETS.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

SnapApp

JULY 7, 2017

That kind of personalized experience is something no blog post can offer. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. We saw an 85% increase in conversions with the multi-step form. Aubrey Beck. Blaine Bertsch. Chris Makara.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. heck, even marketing acronyms. For example, Amazon, Apple, and Nike are primarily B2C companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28