ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. The post February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign appeared first on ClearVoice Blog.

Trends 131

Trends Campaigns Planning Trade Show 131

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Martech

FEBRUARY 15, 2024

For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Be sure to establish the future home of customer service content, video demos, and all the blogs.

Work Management 92

Work Management Brand Identity Branding Marketing Management 92

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

PathFactory

JUNE 21, 2023

Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.). Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.).

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Adobe Experience Cloud Blog

MAY 13, 2019

Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. The post The Role of Email Marketing in an Omnichannel Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How do you offer a total customer experience through your email marketing?

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

xiQ

DECEMBER 15, 2021

Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds. Sales triggers and real-time alerts direct to your inbox. SmartSourced Content TM curation. First-party intent data and advanced analytics. Outlook, Salesforce, MS Teams, and social media integration.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Webbiquity

AUGUST 18, 2020

Features include support for free or paid events, an event registration microsite, confirmation and reminder emails, customizable exhibitor booths, quizzes and polls, downloadable materials, virtual conference rooms, simultaneous tracks, gamification, and reporting. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClickDimensions

APRIL 16, 2020

Here at ClickDimensions, one thing we decided to do was create content – like this blog and skill-sharpening training webinars – to assist our customers as they adapt to the changing times. You can find it all on our Social Distancing Means Digital Everything microsite. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

xiQ

JANUARY 12, 2022

Instasites (microsites designed for individualized experiences). Key capabilities of xiQ’s proprietary AI-powered platform: Personality-driven insights for one-to-one sales playbooks. SmartSourced Content that drives 10x engagement. First-party intent data and advanced analytics to individualize every interaction.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. Subscribe to the B2B Marketing Insider Blog for regular updates.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. They had been a regular viewer of webinars, blogs and other content.

Microsite 120

Microsite Content Marketing Content Distribution 120

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Its Sharing blog offers patients an extensive amount of information that touches on topics from medical research to treatment plans and diagnoses. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

Creativity 134

Creativity Examples Content Marketing Planning 134

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

SugarCRM

DECEMBER 11, 2013

Microsites. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Salesfusion Marketing Blog. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SnapApp

JULY 16, 2012

Do you have a blog? Is it one of your goals to drive referral traffic from your blog to your social media sites? Within the blog post, readers are able to see the first question to Figment's "Could You Catch a Killer?" What have you done to drive referral traffic from your blog? Read ahead. Figment did.

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. An internal example is the Zendesk Creative team blog and social account. You’ll have to read their Creative team blog for more info about that third one). Make it yours.

Work Management 92

Work Management Marketing Management B2B Thought Leadership Microsite 92

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. It’s important not to overlook revenue in your own backyard, and ABM can be a perfect way to reach your existing customer base.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SmartBug Media

JULY 22, 2020

A blog—whether corporate, community-specific, or both—is a critical component of a senior care content marketing strategy. To save time, you can automate important components like blog post notification emails, blog digest emails, and social media posts. Use a smart CTA to send them back to that community’s page or microsite.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Read more about this on the MASG blog and be sure to leave your commentary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

SmartBug Media

AUGUST 31, 2020

Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry. Would it really be a marketing blog post if we didn’t talk about data and analytics?

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

KoMarketing Associates

OCTOBER 16, 2012

About a week ago, Matt Cutts addressed the issue of guest blogging for links in a Webmaster Tools Video. While Cutts acknowledged the value in building out a search presence through guest blogging, he stressed that this can also be taken to extremes. Blog Commenting. Final Thoughts About Guest Blogging.

Tactics 120

Tactics SEO B2B Marketing Planning 120

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. Establish thought leadership through email campaigns. Leverage email, social media, and online communities to share your content. Design touchpoints around content that your audience is interested in.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. 50 (fresh) Beautiful and High-quality Free Icon Sets by Dzine Blog.

Landing Pages 100

Landing Pages Design Microsite Tips 100

PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. Blog, blog, blog! Create valuable content on a regular basis and post it on your website’s blog. You can also build a microsite with landing pages that capture lead data. Create Valuable Content.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

nDash

NOVEMBER 19, 2020

As a lifelong educator, I have found that my best professional learning comes from blogging and writing. My focus has been on developing website content for clients, primarily blog posts and research articles. We’re always happy to help you build your writing team! . Kelly Bielefeld – Education and Family Freelance Writer . “As

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Convince & Convert

AUGUST 15, 2013

Between General Electric and user-generated Vine content, the Tumblr blog houses 60 videos and counting. If you re-purpose the content creatively as part of a larger branded campaign and add in new elements like the Tumblr blog, it can become fresh again and feel new. The answer is no.

Microsite 125

Microsite Social Media User-Generated Content Communities 125

xiQ

DECEMBER 15, 2021

Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds. Sales triggers and real-time alerts direct to your inbox. SmartSourced Content TM curation. First-party intent data and advanced analytics. Outlook, Salesforce, MS Teams, and social media integration.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. Establish thought leadership through email campaigns. Leverage email, social media, and online communities to share your content. Design touchpoints around content that your audience is interested in.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100