Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. How many email clicks? And maybe they just never answer an email or phone call, going radio silent for no discernible reason. Which industries?

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

SendX

JUNE 27, 2020

Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability. When someone or an ESP promises an inbox guarantee, they mean that 100% of your emails will land into the inbox.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. So, what’s a legitimate email marketer to do?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

MARCH 6, 2021

By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. And that starts with clean data. Imagine this: You build a product launch email campaign. You base your email list segmentation on contract manufacturing leads in your CRM.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Don’t put all of your eggs in the email campaign basket – diversify your lead generation strategy. Email campaigns. Email lists and cold calls are not going to cut it for these crafty buyers of today.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Emails are often not updated when contacts switch employers or when they update to a different email.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Zoominfo

JANUARY 8, 2020

Are you building a list for a specific campaign or event? Is this for outbound marketing, direct email, or event promotion ? Or are you just building a list? Do you have a small number of contacts in your target market, or are you looking to build a list with an extensive number of contacts? How will you use the data?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Elaine Ip Every time the new year comes around, I clean. During my annual deep cleanings, I find tons of “buried treasure” hiding in plain sight, under piles of other stuff. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Zoominfo

MARCH 8, 2022

It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) Databases must be cleaned, maintained, and appended regularly, in order to ensure that sales and marketing teams are operating with the best possible data. In the worst case, they could suspend your email account.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

Deliverability 40

Deliverability CAN-SPAM Domain Click Rate 40

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. They hardly have any free time during the week as it is, so why add another item to the to-do list?

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. For more, see this recent blog post from IBM on the sources of bias in AI, with examples).

Digital Asset Management 102

Digital Asset Management Work Management Marketing AI Marketing Management 102

Zoominfo

APRIL 1, 2018

In fact, the average permission-based email list contains 60% inactive subscribers ( source ). If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. The list goes on. Year after year names go in, but nothing seems to come out.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Opt Intelligence

SEPTEMBER 29, 2022

If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Or perhaps you yourself are stuck in an email rut. Whatever the reason for an underperforming or unattended email list, these four quick fixes will help you get back on track fast.

Outgrow 72

Outgrow Opt-out Opt-in Click Rate 72

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. By keeping their email lists updated. After all, the email address is like a digital passport. What will they receive in exchange for sharing their email address?

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

SmartBug Media

JANUARY 26, 2023

If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” That’s where integrations like ZoomInfo’s Inbound Enrich come in!

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

ClearVoice

MARCH 19, 2024

And what you don’t want to miss are opportunities to clean up, optimize, and improve your business. In this guide, we’ll provide the best actionable strategies and tips for cleaning up your freelance business. Examine your client list. If you don’t have one already, compile a master list of all the clients you’re working with.

Work Management 52

Work Management Marketing Management Business Ideal Customer Profiles 52

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

SMS 105

SMS Bundling Terms and Conditions Opt-out 105

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. While business executives are aware of the power of email marketing , their interest does not always translate into sufficient investment to support a profitable strategy. How to generate more leads for your email marketing plan.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. Email Marketing Software. If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster! Ad Intelligence. The Dates: November 25-28. EmailOctopus.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

ConvertKit

FEBRUARY 10, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. For more details on how email deliverability operates, check out our blog post here. The average open rate of all emails sent through ConvertKit was 30%. In January, ConvertKit sent over 1.4

Deliverability 94

Deliverability Open Rate Click Rate CAN-SPAM 94

Writing on the Web

MARCH 31, 2014

How can you develop more productive blog writing habits ? Whatever the task, whether it’s calling up clients and prospects, writing a new blog post, or preparing taxes, a lot depends on your mindset. All of a sudden, you need to clean off your desk…or: Make a call. Answer emails you’ve been ignoring.

Tips 100

Tips Product Work Management Marketing Management 100

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Rather than letting you produce an entire blog at once (which tends to yield generic, derivative content at best), HubSpot forces you to generate them in smaller segments. Writing emails.

Marketing AI 92

Marketing AI Tools Paid Search Agency Work Management 92

SmartBug Media

JUNE 28, 2021

My database is “messy,” and I need to clean it up. While there is no “right'' answer to this question, there are places I recommend starting when it comes to cleaning things up. Here are a few quick wins for your HubSpot database to start with: Create a hard bounce or unsubscribed list. The answer is simple: Clean it up.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

ConvertKit

NOVEMBER 20, 2020

Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Many people talk about email marketing as if it’s the secret to success as a creative business owner. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Litmus

NOVEMBER 17, 2021

There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? Delivery tells you whether or not your emails were received by the servers of your subscribers’ inbox providers. An email counts as delivered if it did not bounce, regardless if it landed in the inbox or the junk folder.

Deliverability 86

Deliverability CAN-SPAM Phishing Domain 86

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Vision6

JANUARY 14, 2024

It then uses this audience data to craft blog posts, product descriptions, and even video scripts that resonate with different user personas. Email Marketing With AI marketing, you can ditch the generic email greetings and the process of manually sorting through spreadsheets of customer data.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111