SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

JULY 10, 2023

A bounce rate of 26-40 percent is considered to be exceptional, whereas a bounce rate of around 50 percent is still considered good. What is a “bounce rate”? What is an “exit rate”? What causes a high bounce rate? Reducing your bounce rate starts with identifying what the root cause is.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Marketing Insider Group

MARCH 11, 2024

No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Make it easy for them to give you an email address or phone number. You need to bring your A-game to your website’s conversion rate optimization because it’s a central metric of your ROI. You know that content drives engagement.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Leads/Rates/Bounces.

Business Blogging 100

Business Blogging Analytics Lead Ranking Lead Scoring 100

Webbiquity

JUNE 20, 2023

4 Implement Video Email Marketing Image credit: Solen Feyissa on Unsplash Video email marketing takes traditional text-based emails to a new level of engagement. Instead of relying solely on written content, you can make use of the visual and auditory power of videos to capture your email recipients’ attention more effectively.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. It can become a valuable part of your social media and email campaigns.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Zoominfo

MARCH 1, 2021

KPIs in this category involve sales the most but still greatly involve marketing teams: SQL to Quote Ratio Sales Team Response Time Funnel Conversion Rates Target Accounts Converted to Customers Quoted to Closed Customer Ratio Total Conversion Rate. Customer Experience. Digital Channels and Content.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Do you want to know if your content curation strategy is successful? Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

ClickDimensions

MARCH 13, 2024

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Why are the email deliverability standards changing? If you send over 5000 emails in a 90-day period, then you fit into the category of a bulk sender. Why are the email deliverability standards changing?

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Even more so than session duration and bounce rate.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

BOP Design

JANUARY 25, 2022

Bounce Rate. Bounce Rate is the rate at which visitors leave your site after only viewing one page. If your bounce rate is high, the visitors to your website may not be able to find the information they need. An extremely high bounce rate can indicate an issue with the page.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. Ads Bounce rate: This is an indicator of your content value. Around 17% of marketers use landing page A/B tests to improve conversion rates. CONTENT SYNDICATION.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. How do you use Facebook Live to promote your latest blog post?

Social Media 167

Social Media Promotion Media Content 167

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Navigate the Channel

JANUARY 10, 2024

KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead. Let’s spend a minute on two elements of traffic KPIs that we find particularly interesting to evaluate: Time on site and bounce rate.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Worse, your bounce rate sky-rocketed. . Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation?

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

ConvertKit

JUNE 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. When messages are sent, they can be delivered or they can bounce. For more details on how email deliverability operates, check out our blog post here. Delivery rate: 99.93%.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. By analyzing customer data and behavior, generative AI can optimize lead generation efforts, improve conversion rates, and enhance overall sales performance.

Startups 108

Startups Marketing AI Best Practices Customer Satisfaction 108

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Top Rank Marketing

JANUARY 22, 2024

In the old days of informal influencer marketing, it might be enough to state expectations verbally or in an email. Time on page/site journey/bounce rate What are these new folks doing once they arrive at your site? Do they bounce off the landing page, or spend some time exploring? Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Launch Marketing

MARCH 20, 2024

Generates More Leads: Businesses that blog see 126% more leads than companies that do not blog or execute content marketing. Those who invest in digital marketing activities and building a presence achieve a growth rate nearly 2 times as much as companies that do not.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

ConvertKit

AUGUST 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here. Delivery rate: 99.9%.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Even more so than session duration and bounce rate.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59