Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

APRIL 18, 2023

Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. It allows businesses to manage digital content, including images, videos, audio files, and more. Guest post by Jonathan Liebenberg.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

FEBRUARY 28, 2023

Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

SendX

SEPTEMBER 30, 2020

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Let's dive in! Just let your customers say it best.

Email Marketing 293

Email Marketing Video Marketing Best Practices Click Rate 293

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. When possible, the best approach is to give buyers control of how they experience the demo. They also need to embrace mobile-friendly media including video and podcasts. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Webbiquity

MARCH 1, 2022

B2B tech buyers most highly value product demos, factual product information, and free trials. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. Video is the most popular content type, accounting for 14.9% Blog posts account for 12.8% Conclusion.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

DiscoverOrg

DECEMBER 9, 2016

To help get you start on the right foot for 2017, we reviewed our blog posts from the past year to find those that stood out in their mission to put a spark in sales efforts. Here are eight videos getting at the crux of problems facings sales. These short videos tackle such pertinent issues and empower viewers.

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Are you writing technology demos for an audience that most likely grew up with technology? When writing for millennials, are you thinking about how your blog will benefit them?

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This sentiment isn’t limited just to TikTok. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

FEBRUARY 25, 2021

Will you demo your product, focusing on the benefits and critical pain points your solution solves? PRO TIP: Entice prospects with a simple intro video. Your host can create some buzz by making a short video explaining the webinar’s key takeaways. Add the video to your email or landing page. Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. It records webinar video in HD and lets attendees join with one click and nothing to download.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. A sales rep walks them through a product demo. They might request a demo here (or in the next stage).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Drew Neisser

JANUARY 12, 2024

Want to win with video? We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more. What You’ll Learn What makes a great B2B video B2B video production lessons from… TikTok?

Video Marketing 52

Video Marketing B2B Marketing & Strategy B2B Marketing 52

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Take transcript snippets and write blogs around the topic. Slice up audio and/or video sections and turn them into short-form videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers?

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. When the time is right, they request a demo to learn how we can help. It doesn’t, but that’s not a bad thing.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

SalesIntel

MARCH 14, 2023

Why would they read the same blog posts and watch the same videos? Schedule a SalesIntel Demo 2. Schedule a SalesIntel Demo 3. Schedule a SalesIntel Demo 4. For instance, a buyer working for a Fortune 500 company has different requirements than a startup trying to scale rapidly. How does it apply to ABM?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. The goal is to generate interest in the product through content marketing (like social media and blogs), SEO, and digital advertising.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Sana Commerce

APRIL 17, 2023

Ready to get a demo for your business? Get professional advice with the Sana Success Track , a free program to help you optimize your web store.

Resources 52

Resources Order Video Marketing Optimization 52

Conversica

MARCH 13, 2020

In rapid response, organizations are already shifting to digital-first solutions — such as updated work-from-home guidelines, leveraging video conferencing and hosting streaming events for customers and prospects — to retain workforce productivity and business continuity. Adopting a Digital-First Mindset.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

AUGUST 24, 2020

This may mean presentations, product demos, and contract negotiations are in-person, on location. Product demos are now being presented via video tutorials created by marketing and/or product teams, and sales presentations are done through webcasts and video conferencing.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Envy

SEPTEMBER 30, 2022

For example, after they give you their contact information in order to download content or sign up for a demo. Thank You pages are the perfect opportunity to guide your leads down the funnel by offering them the chance to read your blogs, download other content offers or even scheduling a demo. Simple, but effective.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

ClearVoice

SEPTEMBER 22, 2023

Product demos: Rather than showcasing a generic overview of your software, tailor demos based on individual user needs, preferences, or past interactions. Something as simple as an animated video tutorial on protecting against phishing scams can do the trick.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Video Promotion.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Play at least 50% of a product video. If you want to see this for yourself, then go to the Google Analytics demo account. Complete a tutorial.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Vidyard

JULY 28, 2021

Book a Demo.” But are you using video calls to action the right way? Just adding a CTA to the video’s webpage often isn’t enough. When you finish watching a video, how often do you pore over the rest of the page to find the CTA? Many viewers are gone the moment the video ends. How to Use Video CTAs on YouTube 4.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160