nDash

APRIL 27, 2021

Content strategies allow businesses to evaluate their customer’s needs, identify how they relate to the business’s needs, and develop processes for meeting them both. The main reason is the exponential growth of content and messaging customers receive daily. Customer service improvements. Increase repeat business.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

SnapApp

MAY 7, 2019

And stay tuned for a second blog post with more of their valuable insights coming later this month! It’s best to start by understanding your best customers, what makes them unique and successful, and then working backward from there to better understand, precisely, which buyers you want to attract.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 You could thank them for their time and figure out what you can do better for the next potential customer. I’m Busy” Deliver this response in a light-hearted manner—an ”I’m with you, [name], and if you’re like any of my other customers in [industry], you’re probably always busy.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. And we had no content to answer it.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. Most searches resulted in videos and blog posts rather than eCommerce websites selling sugar cookies.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Navigate the Channel

JANUARY 8, 2024

To streamline the content creation process, checklists and templates are invaluable tools that can help you stay on track, ensure quality and save time. Before we get to some of the best checklists, tools and templates for content marketing, we need to reiterate what you must do first: plan. Well, OK, buckle up.

Template 73

Template Planning Content Marketing Tips 73

Hubspot

DECEMBER 22, 2020

Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly? Blogging has exploded since its humble beginnings in the 1990s, and many people today interact with blogs frequently if not daily. But before you set up a blog, you'll need to choose a CMS.

CMS Development 98

CMS Development Paid Content Blogspot Work Management 98

Webbiquity

MARCH 29, 2022

According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Whether you work in a B2B or B2C business today, you can’t survive without building a strong customer-centric brand. To explain, here’s a dive with this Quora marketing guide.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

MARCH 21, 2012

Blog Bundle. If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Moosend's existing blog posts by up to 327%. The 7 Steps We Took to Grow Their Blog Traffic.

Traffic 98

Traffic Organization CTR Cold Calling 98

Webbiquity

JULY 6, 2021

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

Churn Rate 324

Churn Rate Work Management Marketing Management Comparison 324

Sprout Social

JUNE 10, 2021

There are many ways to reach a customer these days. A newsletter software and template are often used and they are usually sent on a set schedule. Summarize published stories and content. Convert customers to a paid tier or subscription. Retain current customers. And also overwhelming. Nurture leads. Disadvantages.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. That's not to say blogging is the only way, or the best way to do it — but it's what works best for us. Of course, in 2020, most companies get the importance of blogging. Unengaged approach to sales templates.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Zoominfo

JULY 16, 2019

46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics. But don’t fear — today’s blog post is here to help. Hubspot Hubspot offers a number of solutions for marketing, sales, and customer service professionals. First impressions of a site’s credibility are 94% design-related.

Marketing Websites 130

Marketing Websites Work Management Marketing Management B2B 130

Hubspot

AUGUST 20, 2020

And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. Blog Post Types and Formats. The FAQ Post. Perhaps how-to posts are your forte.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Ambal's Amusings

SEPTEMBER 3, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?" Michael Stelzner's WritingWhitePapers Blog. Bob Bly's CopyWriting Blog.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

JULY 22, 2021

Knowing the latest Instagram trends is a great way to make the most out of your business' Instagram presence and give your potential customers what they want this year and beyond. Trend #6: People Crave Instagram Customer Care. 80% of consumers prefer watching a live video to reading a blog. billion by 2027.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Contently

NOVEMBER 7, 2019

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. Another option is to write down frequently asked sales questions or important industry knowledge that would be helpful for your target market to know. More blog traffic?

Work Management 130

Work Management Webinar Metrics Marketing Management Ad Building 130

Vidyard

APRIL 8, 2022

FAQ Videos 2. Customer Stories 2.3 Video Benchmarks for Creation and Publishing 1.1 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 How to Write a Recruiting Video Script 5. Video Publishing and Production Statistics 2.3 Retaining Chapters When Publishing Vidyard Videos to YouTube 4.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Ranking 75

Biznology

MARCH 29, 2019

Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Start by interviewing your customers. Balance your research with existing customers and others that haven’t bought from you yet. Create a Content Marketing Calendar.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

ClickDimensions

MARCH 30, 2022

Use the following template as a basis to get started. Company-owned content such as blogs, presentations, videos etc. Before posting, familiarize yourself with the network by reading FAQs and researching what is and is not acceptable to post. Has access to all publishing and analytics functions. Scope of Policy.

Social Media 52

Social Media Media Sample Paid Search Agency 52

ClickDimensions

MARCH 30, 2022

Use the following template as a basis to get started. Company-owned content such as blogs, presentations, videos etc. Before posting, familiarize yourself with the network by reading FAQs and researching what is and is not acceptable to post. Has access to all publishing and analytics functions. Scope of Policy.

Social Media 52

Social Media Media Sample Paid Search Agency 52

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. FAQ Videos 2. Customer Stories 2.3

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. It fosters a connection with your potential buyers so you can turn leads into paying customers. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

nDash

MAY 20, 2021

The best way to ensure your company’s writing team creates on-brand and consistent content is by having an editorial style guide. It lays the foundation for consistency, quality, and accuracy across every publishing platform your company uses. This document does more than point out grammar and punctuation requirements.

Ad Building 52

Ad Building Paid Search Agency Guidelines Case Studies 52

nDash

JUNE 13, 2022

In a separate survey conducted by Salsify , we can see that 54% of audiences research product quality, and 42% research customer service before making a buying decision. Publish original content that delivers high-value insights to your target audience. The ultimate goals for your content should include: Building customer trust.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Brandpoint

SEPTEMBER 25, 2019

Blog posts, on-site articles and resources. This blog post by Moz appears when you search “best free SEO tools” — it’s lightly branded, of course, but it still offers helpful answers to the searcher’s query. Gated assets, like eBooks , checklists, templates or resources. Customer acquisition.

Top of Funnel 89

Top of Funnel Sales Management Marketing Funnels Content Marketing 89

nDash

JUNE 9, 2021

Checklists, Templates & Worksheets. Templates are also easy to digest and provide a quick win because they give prospects a starting point where the next step only involves filling in the blanks. For example, a template allows prospects to copy, paste, customize, and use that content to solve their problem.

Paid Content 52

Paid Content Paid Search Agency Lead Ranking Lead Scoring 52

nDash

JUNE 23, 2021

In addition to building trust, cultivating customer loyalty, and generating leads, content promotion is something potential, and existing customers expect. However, the process doesn’t end as soon as you publish this content. These platforms make it easy to add, edit, and publish long and short-form content.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

ClearVoice

SEPTEMBER 3, 2020

Websites, blogs, podcasts, emails, ebooks, social media posts, videos… the list goes on (in more detail way down below). The content you create reminds your ideal customer that their problem is valid and heard. Publish a helpful article and it will be live on the web for as long as you’d like.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

ClearVoice

MAY 19, 2022

To build an SEO-friendly blog architecture, you need to group your blog topics and content pieces together, in a strategic way. Building interlinked groups of related blog content provides users with an engaging, multi-page learning experience. Newsletter templates. Cue pillar pages. What is a pillar page? Click To Tweet.

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

ClearVoice

FEBRUARY 22, 2023

It also serves to “humanize” your brand, increase sales, educate new customers, and increase buyer confidence. You don’t have to write everything word for word. For example, white papers, industry reports, eBooks, and templates. Other ideas include: Siphoning ideas from your webinar Q&A to your FAQ page.

Webinar Metrics 59

Webinar Metrics Marketing & Strategy Allocation Paid Search Agency 59

Marketing 261

APRIL 4, 2018

And I’m not talking about your run-of the-mill, 300-word blog post. Full transparency here: This blog post took me about 10 hours from brainstorm to distribution. Some enjoy reading long-form blog posts, while others like to watch videos or download an eBook to read at their convenience. Successful Blog Posts.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113