Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. And if you are looking for the best ways to increase traffic to your blog, you need to be both an artist and a scientist. Let’s jump into these seven tips that will make your blog articles gain both traffic and traction. Use SEO in natural ways in your blog articles.

Traffic 96

Traffic Tips Psychographics FAQ 96

Scoop.it

FEBRUARY 25, 2021

Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

Curation 66

Curation Social Media Media Ad Building 66

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix.

Curation 89

Curation Marketing Automation Services Content SMS 89

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. Find what keywords or topics are of interest to your audience to direct your writing.

B2B 132

B2B Aggregators Keywords Curation 132

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score. Image: CMI.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

JANUARY 4, 2021

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. You’ll need to consistently produce content with keywords that match how your audience searches. A content plan that defines what keywords align with topics that are relevant and interesting to your audience.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 117

Top of Funnel SEO B2B Paid Search Agency 117

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 105

Social Media Advertisements Advertising Tools 105

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Google is paying more attention to what the user is really looking for and delivering results tailored to that understanding.

Lead Ranking 62

Lead Ranking Lead Scoring Keywords Paid Search Agency 62

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Personalize content.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. Duplicate content: According to Google, Duplicate content is substantially similar to another page on the same site or another site altogether. The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Scoring 91

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

BOP Design

OCTOBER 26, 2023

This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition. Dropbox: The Power of Social Proof Dropbox incorporates well-crafted testimonials and customer reviews, replete with company names and positions.

Design 107

Design Marketing Websites B2B Ethics 107

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! There is no difference in how we calculate the rankings between free and paid members.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

The Marketing Blender

MARCH 22, 2024

Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. It’s often ideal if you can focus your organic and paid keyword strategy on commercial or “bottom of the funnel” keywords that indicate your target audience is about to make a purchase decision.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Scoop.it

DECEMBER 11, 2018

As the search engine in question is usually Google, it’s easy to say that SEO copywriting is mostly writing content that Google likes. One update after the other, Google has been trying to get its search algorithms closer to understanding how and why people search for what they search. Keywords and Intent.

Copywriting 94

Copywriting SEO Google Long Tail Marketing 94

Marketing Insider Group

JANUARY 16, 2023

Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action. Google Alerts. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

BenchmarkONE

APRIL 8, 2020

Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords. In this article, I’ll walk you through how to grow and manage large content teams, including the strategy I use to get my content to rank on Google. Doing: Blog posts that are being written. Create a Content Marketing Strategy.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Contently

JUNE 1, 2020

Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts. ” This blog post about Yemeni coffee from Nashville café Crema Coffee exemplifies this writing style. Compare, for example, the blogs of Contiki Travel and Saga.

Content 188

Content Keywords SEO Copywriting 188

Contently

SEPTEMBER 25, 2018

Search was more transactional, asking users to come prepared with a keyword or a question. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Webbiquity

MAY 31, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. ” — B2B PR Sense Blog. 1) Evernote.

Tools 100

Tools Best Practices Enterprise Management PR 100

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Planning 97

Planning Top of Funnel Allocation Brand Identity 97

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE?

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Ensure it’s engaging and includes keywords for SEO.” ” “Create ad variations for A/B testing to optimize [Desired Metric] for our Google Ad for [Product/Service].” What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Liveintent

NOVEMBER 11, 2020

Then brands started to pull back their ad spend, delay their budgets, and blacklist keywords related to coronavirus, causing bid density to decrease. ” Curated and private marketplaces will emerge. Demand for brand safety and quality content will also lead to more curated and private marketplaces for ad buying.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Scoop.it

APRIL 19, 2022

Create a Google My Business Account. Creating a Google My Business account certainly ticks the “quick” box, and it’s completely free too. Google My Business links in with what Google calls a Business Profile. This profile also ties in with Google Maps, so your business shows up on that platform. Start a Blog.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 39 Mariana Perroni, MD Google Contact Mariana Perroni, MD Score: 32.66

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Scoop.it

APRIL 13, 2023

As Google says , “before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience.” For that: Optimize titles with keywords but ensure they are relevant to your video topic. YouTube keyword tool can help you choose the right keywords for titles.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

Personalization 89

Personalization Brand Identity Branding Tips 89