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Legal Versus Ethical: Web Scraping Edition

Webbiquity

There is a huge quantity of data available on the Internet consisting of structured, unstructured, and semi-structured qualitative and quantitative data available in the form of web pages, databases, HTML tables, emails, blog posts, tweets, images, video, and so much more. Copyrighted material. Is the data copyrighted?

Ethics 274
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Local Service Ads: Photo Guideline Updates

DAGMAR Marketing

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. Furthermore, images can help to communicate complex ideas and provide additional information about your business or services. What Are the Photo Guidelines?

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Want it to completely rewrite an older blog post?

Service 115
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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. The bad: Scraped data may include copyrighted or trademarked material. The good: Anyone can access and use this data without restrictions or fear of copyright infringement.

Copyright 113
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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production.

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The 6 Risks of AI Content

Animalz blog

Risk of copyright infringement and legal challenges. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. (“Write in the style of Ernest Hemingway,” or even “Write in the style of the Animalz blog.”)