WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Globally Relevant Content. Comparison Content. Deep Dive" Technical Content.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120

Content Activities Product Marketing 120

WriteSpark

JUNE 1, 2011

"Whew, I'm glad that content project is finally done!". Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

"Whew, I'm glad that content project is finally done!". Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

MAY 14, 2013

For example, high growth firms focus more on blogging (with a rating over 7), where average growth firms focus on blogging about half as much (with a rating about a 3). SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

FEBRUARY 18, 2009

Content Marketing. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. WriteSpark Blog Feeds. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers. Twitter Updates.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 12, 2009

But they do need to change in length, content, and presentation. Continue reading this post on my Copywriting That Sells High Tech blog. Does this mean I think white papers are no longer effective as marketing documents? No, not at all.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

WriteSpark

OCTOBER 5, 2011

A blog post for even shorter topics. . A good white paper writer can help you choose which document type is best for a topic and can identify effective ways to present the topic in your other content marketing efforts. How do you decide which topics are worth the expense and effort of a white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

A blog post for even shorter topics. . A good white paper writer can help you choose which document type is best for a topic and can identify effective ways to present the topic in your other content marketing efforts. How do you decide which topics are worth the expense and effort of a white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

SEPTEMBER 16, 2009

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company. Read the FTC guidelines.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

MAY 14, 2013

For example, high growth firms focus more on blogging (with a rating over 7), where average growth firms focus on blogging about half as much (with a rating about a 3). SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

OCTOBER 1, 2009

In her blog post "Why can't selling be more like buying?" All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

DECEMBER 16, 2008

Content Marketing. WriteSpark Blog Feeds. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Case Studies. Sales Materials. Social Media. White Papers.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

NOVEMBER 11, 2008

Content Marketing. WriteSpark Blog Feeds. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Case Studies. Sales Materials. Social Media. White Papers.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Content Marketing. WriteSpark Blog Feeds. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Case Studies. Sales Materials. Social Media. White Papers.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

AUGUST 19, 2008

Content Marketing. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. WriteSpark Blog Feeds. Case Studies. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

DECEMBER 8, 2009

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

DECEMBER 7, 2010

Consider your favorite writer not only for new projects, but also recurring projects such as case studies, blog posts, and email newsletters that always seem to be “lost in the shuffle” of more immediate tasks and deadlines. Once you have found the right freelance writer, here are some of the ways you can cultivate a sustained relationship.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Consider your favorite writer not only for new projects, but also recurring projects such as case studies, blog posts, and email newsletters that always seem to be “lost in the shuffle” of more immediate tasks and deadlines. Once you have found the right freelance writer, here are some of the ways you can cultivate a sustained relationship.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

APRIL 11, 2018

Good content is a shame to waste. So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. How can you make sure you're not missing an easy content win? How do you handle unexpected content opportunities?

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

MARCH 17, 2009

Does our white paper writer have the content strategy and copywriting skills necessary to develop effective elements such as decision tools? Note: An abbreviated version of this post originally appeared in the Writing White Papers blog. What information and resources must the white paper present in order to advance the sales process?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

NOVEMBER 2, 2010

Identify small, quick-return marcom projects, for example, a series of blog posts or Web articles with the bylines of your company's topic experts. . Refresh existing documents. Brochures, white papers, and case studies can often be updated more quickly and economically than producing a new document to address the same marketing need. .

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Identify small, quick-return marcom projects, for example, a series of blog posts or Web articles with the bylines of your company's topic experts. . Refresh existing documents. Brochures, white papers, and case studies can often be updated more quickly and economically than producing a new document to address the same marketing need. .

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

MARCH 26, 2009

The launch of a new product typically requires numerous types of print and online content, everything from a multi-page glossy brochure to a three-inch Web banner ad. These materials can be distributed as print documents, email messages, or posts on a company blog. Launching a New Product. The Right Material for the Challenge.

Comparison 120

Comparison Copywriting Banner Ads Press 120