Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). For one, we were filming a cold email course.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Don’t put all of your eggs in the email campaign basket – diversify your lead generation strategy. In-person events. Email campaigns. However, lead generation often starts with marketing. Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? In February, we received just over 42,000 external emails per day.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Anyword

SEPTEMBER 16, 2022

Here, we take you through what a cold email pitch is and how to write one effectively (plus, a few templates to get you started). What Is A Cold Email Pitch? Cold email pitches are a great way to reach out to potential clients and begin establishing relationships, but they can be intimidating — and tough to get right.

Copywriting 98

Copywriting Template Sample Work Management 98

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Cold calling typically refers to reaching out to prospects before they’ve engaged with your brand at all.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Email Deliverability Factors.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Webbiquity

AUGUST 31, 2021

. “When asked what their marketing pet peeves were, buyers’ number one and two responses were marketing emails and sales cold calls…(which) highlights the growing disconnect between tech marketers and their buyers…Over 90% of buyers say they are ‘not likely at all’ to respond to non-personalized messages and cold calls.”

Buy 296

Buy Cold Calling B2B Lead Scoring 296

Zoominfo

MAY 10, 2018

In today’s blog post we break down your bad sales habits and teach you the tactics you need to be more productive. You make too many cold calls. You don’t need to work in sales to know the phrase, “cold calling.” Cold calling is a classic sales technique, but many sales professionals question its effectiveness.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? In February, we received just over 42,000 external emails per day.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Rev

APRIL 19, 2023

In this blog post, we’ll explain the meaning of sales prospecting by looking specifically at one of the most challenging strategies for new and seasoned sales reps: cold prospecting. You’ll learn about the three most common cold prospecting techniques and find videos with cold outreach experts sharing their best tips.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Email Fatigue. Guest post by Kas Andz.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs).

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Rev

AUGUST 2, 2023

This often involves researching potential customers, sending cold emails, making cold calls and setting up sales meetings. Personalize your messaging with specific pain points Prospecting is an art of persuasion. Some may also prefer a more subtle approach to sales that doesn’t feel as intrusive as a cold call.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

AUGUST 29, 2017

What is the level of prior engagement (cold, warm, hot) and how aware is the audience of our brand, company, solution? Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). Email to prospect. Email from your boss. Email from the CEO. What is the primary objective?

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Webbiquity

FEBRUARY 20, 2020

You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways. The post How Video Marketing Strategies Can Elevate Sales Efforts appeared first on B2B Marketing Blog | Webbiquity.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

SmartBug Media

AUGUST 30, 2021

To be successful, a cold email has to be short, powerful, and attention grabbing. Creating a successful introduction email is even more important when you are cold email prospecting through a list acquired through sites such as ZoomInfo. What Makes a Successful Cold Prospecting Email?

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

Vidyard

JULY 29, 2022

Half the people you email decide whether to open your email based on its subject line alone. If you spend all your time crafting the perfect email and neglect the subject line, that’s a 50% margin for error, lost sales, and lost revenue. The Best Sales Video Email Tool Record and send sales videos for free.

Practices 96

Practices Examples Best Practices Outreach 96

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. So too has the alternative to cold calling – the predictably-titled “warm calling”.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. It’s not hard to see why — only 21% of emails from email campaigns are opened. But that does not mean cold emailing is impossible.

Template 113

Template Zoominfo Ethics B2B Sales 113

Salesforce Marketing Cloud

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals , according to Dale Carnegie Training. What is cold calling? Ready to start?

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. They may have visited your website, signed up for an email newsletter or engaged with your company on social media.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Lenny's Newsletter

SEPTEMBER 5, 2023

Cold outbound works—if done creatively. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. It was a cold email and we had met each other years before.” Let’s jump right into it. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. Must Read: How to Generate Leads Without Cold Calling?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

PureB2B

MAY 30, 2022

Cold email can be a massive driver of revenue growth. The first hurdle most sales reps face is writing compelling cold email copy. In this guide, we’re going to show you the ingredients to a successful cold email. Benefits of Writing Bulletproof Cold Email Copy. How to Craft Your Cold Email.

Copywriting 62

Copywriting Practices Best Practices Template 62

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Conversica

JANUARY 19, 2021

For example, short and sweet emails tend to capture people’s attention while long emails are often ignored. Similarly, well-constructed emails will land in a recipient’s primary inbox while an email with abnormal subject lines or body text falls into spam folders. Crafting an email yourself offers complete flexibility.

Conversion 52

Conversion Work Management CAN-SPAM Organic Leads 52

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Only B2B

AUGUST 2, 2023

In this comprehensive blog, we will explore the differences between Inbound and Outbound lead generation, and how to find the right mix to maximize MQL generation. Data and statistics show that companies with an active blog generate 67% more leads per month compared to those without.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Lead Generation Sales Qualified Leads 62

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Benefits of Video for Sales Emails 2.1 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Conversica

MARCH 13, 2020

Determined to maintain your momentum, you quickly shift your plans and tactics from in-person meet-and-greets, to digital methods of growing pipeline. in a human-like dialogue over Email or SMS until an answer is obtained or the next best action is understood. Reactivating dormant or cold leads. Work these leads to the fullest.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

LeanData

DECEMBER 15, 2022

A common catch phrase to use as a guiding principle is: send “the right message, to the right person, at the right time.”. With today’s B2B buyers’ demand for a B2C-like, customer-centric experience , personalization should play a role in every motion. . There are several basic types of sales plays: Personalized Content Plays.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Hubspot

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Here are three examples of how teams use AI to generate sales emails. Michaela Mendes at SetSail suggests feeding AI with the right information to create tailored emails.

Tools 68

Tools Lead Ranking Template Outreach 68

PureB2B

MAY 30, 2022

Connect with Decision-Makers over Email. Cold email is one of the original digital B2B prospecting methods. Companies across all industries rely on email to generate pipeline , and there's no reason it shouldn't work for you. It's reliable, scalable, and personal. Build Rapport with Cold Calling.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62