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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Average user rating: 9.72.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. Social Fresh Conference.

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How To: Use Your Unsubscribed Email List

Opt Intelligence

Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The post How To: Use Your Unsubscribed Email List appeared first on Opt-Intelligence Blog. Email marketing is a powerful tool. Or are they?

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The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. Loring Kaveney: Social media; digital marketing working with Augurian; and news media/press interviews, PR working with Schwegman Communications. The rest is history. The Lessons.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).