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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Marketing Insider Group can help.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 80
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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Increase Traffic. Give the People What They Want.

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2018’s Content Metric of the Year: Time

Contently

The click is better than the impression. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. As a metric, it gives us more clarity.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Known as dwell time, this is an important Google ranking factor, according to Backlinko.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. According to Statista , approximately 60% of the search traffic comes from smartphones. Prioritize Mobile Experience in 2020.

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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

Select a channel, and view the “Lead” or “Click Direct Conversion Value” to see how much money it drove to your business. percent of users only click on the first result. Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively.

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