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Dwell Time is the SEO Metric You Need to Track

Hubspot

When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one. I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. What is dwell time?

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Ready to start reaping the benefits of quality video content marketing?

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Example: How to Write a Killer Blog Post (+ Little Tricks Most Authors Ignore).

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Give the People What They Want. Increase Traffic. Get More Backlinks.

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2018’s Content Metric of the Year: Time

Contently

The click is better than the impression. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. As a metric, it gives us more clarity.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Known as dwell time, this is an important Google ranking factor, according to Backlinko.

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Get Your Readers to Stay Longer With These 4 Formats

Content Marketing Institute

Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. Image-dense, long-form blogs. Long-form blogs are heavy hitters in the content world. Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy.

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