Remove category video-school video-creation
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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. Since this is such an important requirement I’ll provide a few examples of categories we often find missing or inadequately built out in Personas we evaluate: Beliefs. Absolutely.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Verticals are major categories or themes near the top of a brand hierarchy. Vertical content involves the creation of highly relevant messaging for your intended audience. At this point, you might be thinking that using this horizontal and vertical content terminology is old school. SaaS vertical: blog content.

Verticals 101
Insiders

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The Role of Content Marketing in the New Normal

ClearVoice

Although many professionals and consumers are home-schooling, dealing with family and health issues, and job-hunting, media consumption has skyrocketed — a whopping 215 percent year-over-year increase in the U.S. Video content viewership is up 60 percent, according to the same Nielsen study. Content is not simply a blog.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

I don't know about you, but I miss going to school. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Blogging: Generate 100s of Blog Topics and Headlines " by Udemy. Email Marketing. Copyblogger.

Class 101
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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Earlier, I came across an ad for a video marketing business: LinkedIn's native and video ads, like the one above, allow advertisers to reach a large target audience by putting it on the news feed of their preferred target segment. You might notice that some categories, like "Family and Parenting," are great for B2C markets.

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Best practices for sharing content on LinkedIn

Integrated B2B

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Social media allows you to share your website content, whitepapers and blog posts with your followers, their followers, and millions of more individuals across their platform of choice. . Using hashtags on LinkedIn. Targeting your audience.

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How Do I Create Content for the Customer Journey?

ClearVoice

Does your content creation align with the path your potential customers take when engaging with your brand? As a marketer, you can learn which categories of products/services your customers need most and what details they’re seeking about these solutions. Now, go one step further. What is the customer journey? More on that later.