Digilant

MAY 7, 2019

The CPG category is becoming more crowded than ever. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

The CPG category is becoming more crowded than ever. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Four Productivity Categories for the Marketing Factory. Measurement. Everyone in business today accepts the merits of measurement.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Webbiquity

OCTOBER 5, 2021

Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. Testimonials: Customer reviews and case studies are big. The post 2022 Outlook is Upbeat for B2B Tech Marketers appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Once you’ve segmented your list of clients (i.e

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. Here’s some of our favorite blog posts from other marketers this past year. This was the culmination of a case study he did after offering to work pro-bono for a business with no internet presence whatsoever.

Lead Ranking 64

Lead Ranking Lead Scoring Peer-to-peer PPC 64

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I wanted all the content pages to be organized into categories and subcategories. 2017 - Sept. Lack of organic keyword growth.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

MARCH 24, 2021

Don’t the words “case study” just conjure up a picture of a yawnfest? Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Make Your Brand Stories into Heroes’ Journeys.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Top Rank Marketing

FEBRUARY 26, 2024

Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients Brand marketers are often busy keeping pace with their own organizational needs.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Adobe Experience Cloud Blog

NOVEMBER 25, 2019

The expanded 2020 Adobe Experience Maker Awards blend the best of the original Experience Maker Award program with the rich history of the Marketo Revvie and Magento Imagine Excellence Awards, into 13 new exciting award categories. Award categories and application process. Select the award category you are applying for.

Marketo 136

Marketo Ideal Customer Profiles Thought Leadership Guidelines 136

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Kaon

JULY 11, 2019

Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. This CenturyLink application was recently selected from more than 6,000 entries, from companies and agencies of all sizes, to win a 2019 Communicator Award of Distinction in the Marketing Effectiveness B2B Campaign category. Advertisements.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Buffer

MARCH 23, 2023

However, if you prefer to have a broader focus and build a platform based on your personality and not any one category, then not niching down may be better for you. The TikTok creator shares, “You don’t have to eliminate niches or categories – but you shouldn’t hide behind them. Time to niche down.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Vision Edge Marketing

FEBRUARY 8, 2022

We have found that three categories of behaviors serve as warning lights that the deal is not real: . The three categories of behaviors listed above, provide valuable insight. Request examples of similar work, e.g. case studies, and connect with or learn from customers who needed similar results .

Forecasting 189

Forecasting Lead Ranking Lead Scoring Marketing Proposals 189

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Strategies for a Successful Product Launch in the Virtual World. Blog: Three Planning Tools for B2B Marketing Success. Research techniques to obtain key information.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Once you’ve segmented your list of clients (i.e

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

NuSpark Consulting

MAY 4, 2023

Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

BOP Design

MARCH 22, 2021

Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.” But, it’s important to note that not all blogs must be thought leadership pieces. If a blog post is a pure promotion, it’s not thought leadership, it’s a sales piece. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

SmarkLabs

JUNE 13, 2022

Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Content Strategy Breakdown: Categories. Email Promotion.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors. Let’s partner!

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Navigate the Channel

MARCH 11, 2024

Read more about retargeting in our blog: B2B Retargeting: If You Don’t Do It, You Miss. According to a case study done by Adobe Experience, Selco embraced a specific tool for its online sales—an app— and boosted its website visits and sales. “As Category This is straightforward. Read it here, or visit Shopify. “

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Vision Edge Marketing

NOVEMBER 2, 2021

Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. If adoption of your innovation is part of a category, consider reaching out to experts from within the category for their perspective as to the challenges and opportunities for the adoption of “XYZ.”.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

ClearVoice

OCTOBER 13, 2023

Case studies are a valuable part of any content marketing strategy. However, not all case studies are created equally. In this article, we’ll share best practices for developing a worthwhile content marketing strategy using case studies of real-world examples. Unfortunately, that assumption is incorrect.

Case Studies 94

Case Studies Case Study Top of Funnel Studies 94

ActiveDEMAND

APRIL 12, 2021

The issue is that you can only add so many categories, tags, and sections to a website before navigation becomes impossible. Similarly, some companies have too many products, features, case studies, testimonials, blog posts, or service pages and have a tough time getting them in front of the right person.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Ad Agencies Content 69

Sword and the Script | B2B

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99