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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. As you create content for the Web, as you write your blog posts, do you embed trust factors? Blog this on Blogger. testimonials.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Intranet Blog. Case Studies. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Great Blog.

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Writing Better Content: An Emotional Pathway

Writing on the Web

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Blog this on Blogger. Related posts: If Your Blog Writing Stinks… Content Marketing with Emotions: Write with Feeling.

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Seven Expert Search Engine Marketing Guides

Webbiquity

How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.

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Content Marketing with Stories: Better than Facts

Writing on the Web

Good stories are what make a blog interesting and fun to read. A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.