Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. It takes considerable time and effort to write high-quality blog posts. But there’s a caveat to generating blog posts: you never know what outcome you’ll get, its length and completeness.

Marketing AI 76

Marketing AI AIDA Marketing Analytics Tools Template 76

NuSpark Consulting

JANUARY 3, 2016

Let’s review some sample calculations you can use right now to take advantage of the new feature. First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

SmartBug Media

MAY 4, 2020

If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In that case, the increase from 3 to 4 percent is much more trustworthy than the 100 percent increase that had you smiling. Recently, scientists did a study about, well, studies. Then, dive in!).

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. When launching a major new product or service, the app notification tactic may aid in gaining interest quickly.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

The Point

NOVEMBER 14, 2014

(You can access the complete report on the Software Advice blog – no registration required.). In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

nDash

FEBRUARY 10, 2022

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. That isn’t always the case, however. per word for blog posts. With that comes figuring out how much to pay. We’re all tempted to save money and cut costs when possible.

Lead Ranking 52

Lead Ranking Cost Lead Scoring Case Studies 52

Marketing Insider Group

SEPTEMBER 30, 2015

Ask if the firm provides reports on elements such as monthly search ranking data, details of new mentions or guest post acceptances on other blogs or websites, data on organic search traffic and the most popular content, and details of new subscribers, as well as other KPIs, she suggests. Case studies and testimonials.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. Study: 80% of Marketers Say ABM Improves Customer Lifetime Value.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Include a link to your website, blog, and any other social channels.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. In the process, they encounter websites, blogs and free educational materials that put their problem in context and describe various solutions. Why Digital Content Matters.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Vision Edge Marketing

JANUARY 18, 2018

The Ascend2 study found that ABM is more effective when messages and content are personalized. White papers, case studies, and educational content were offered in each email, tailored to the persona and the trigger. The second step was development and execution. Return on Energy is low.

Account Based Marketing 129

Account Based Marketing Research Planning ABM 129

Convince & Convert

OCTOBER 10, 2011

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand.

Optimization 127

Optimization Sample Content Case Studies 127

Hubspot

JANUARY 27, 2020

And it's rampant in our internal meetings, blog posts, and presentations.". You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). In both cases, you need to create, and put equal effort into distribution. blog post or case study); primary distribution channel (e.g. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

ClearVoice

MARCH 9, 2020

Here’s a sampling. When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research. Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

NuSpark Consulting

JANUARY 16, 2013

For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups. Offer: Educational white paper. White papers. Case studies. It’ll make sense as you read the examples below. .

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. Writing for your company blog isn’t enough. On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hinge Marketing

NOVEMBER 7, 2016

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. And it’s their signature calling card.

Personalization 94

Personalization Brand Identity Branding Tips 94

NuSpark Consulting

JULY 7, 2013

You can read many blogs on this subject; there’s great thought leadership out there. Many of those blogs and articles discuss the “what,” the “why,” and touch on the “how” but really don’t get into actual planning and implementation of actual nurture campaigns. . Below is a sample matrix we use. Blog Content Matrix.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Writing for your company blog isn’t enough. Click To Tweet.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Breaking Down Assumptions about Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

RDW Group

APRIL 19, 2016

Video is also preferred by 29 percent of millennial buyers, as opposed to more traditional marketing collateral of case studies, white papers, and brochures. Eighty percent of millennials in the survey sample indicate that social, environmental, or philanthropic efforts of companies are important to their purchase decisions.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Hubspot

JANUARY 1, 2015

Without reviewing the primary data yourself, you’ll never know if the methods were flawed, the sample size too small, or the questionnaire biased. Some data producers, such as the Department of Labor, revise their data on an annual or even monthly basis -- but this is not always the case for every data producer. Financial Data.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

The Customer

OCTOBER 30, 2020

Prince and his coauthor, Matt Johnson, who studies this stuff for a living. The brain, I think is the most interesting organ, the most interesting physical thing we could possibly study because it is the nexus by which everything we could possibly experience takes place. Matt and I have been studying behavior.

Conversion 52

Conversion Terms and Conditions Case Studies Pricing 52

Kapost

OCTOBER 24, 2016

She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. Studies show that at least $50 billion dollars are spent each year on wasted content.

Work Management 48

Work Management Top of Funnel Marketing Management CMS Development 48

ClearVoice

MARCH 26, 2020

Blogs posts? White papers? For example, if the other guy is producing kick-ass case studies each month that are getting hundreds of downloads, and you’re not, ask your content agency to do a little A/B testing with top-level content and content resources for your audience. Facebook Live videos? Technical SEO audit.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hinge Marketing

JULY 29, 2015

Some people will click on a Twitter icon and be confused when a sample Tweet pops up. Consider starting small with a blog, even if it’s just posting a couple times a month. Then, grow to include other types of content such as emails, guides, white papers, webinars, and more. Not including educational content.

Marketing Websites 48

Marketing Websites Lead Ranking B2B Lead Scoring 48

Convince & Convert

JUNE 8, 2012

Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. I don’t think companies are doing that great of a job, making the case for why you should really like their brand. Jim, what is your case for the self publishing model? I think that concept is just really foreign to them.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). There are two coaching portions to our plan: 1.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). There are two coaching portions to our plan: 1.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hubspot

JANUARY 31, 2017

In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. This isn’t meant to be the ultimate resource of artificial intelligence by any means, nor should any 1,500-word blog post. But first, a disclaimer.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36