Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. So this case study is also an inspiration.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Webbiquity

OCTOBER 1, 2019

Match your lead magnets to blog posts. Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. A contextually-relevant lead magnet is a logical continuation of what the visitor reads in your blog post.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

ClearVoice

MAY 6, 2024

That’s why the ClearVoice blog includes content that appeals to both segments. For instance, there are blog posts that will guide freelancers in optimizing their skills. Meanwhile, a blog post targeting a broader audience would take a more conversational approach that everyone can understand.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Here are a few sample questions to consider: What product or features were you initially interested in? Would you be willing to participate in a case study or testimonial?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Biggest Obstacles to Marketing Automation Success. Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

illumin

MAY 9, 2024

In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies. Consumer research surveys aim to gain intel from a sample size of consumers by asking them a series of brand-related questions. One of the most common ways is primary market research.

Advertisements 52

Advertisements Advertising Brand Identity Branding 52

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. But how do you do it well?

Promotion 299

Promotion Email Marketing Urgency Marketing Paid Search Agency 299

ClearVoice

JUNE 3, 2022

In our data study , we found that Google now considers content marketing the #1 ranking factor. You can hire a freelance blog writer for your blog posts or a professional freelance SEO copywriter for your sales pages and website. Are most of the content you put out blog posts and articles, or do you need social media posts?

Sample 105

Sample Work Management Custom Publishing Lead Scoring 105

Martech

MARCH 13, 2023

It takes considerable time and effort to write high-quality blog posts. But there’s a caveat to generating blog posts: you never know what outcome you’ll get, its length and completeness. Here’s a sample prompt to get started: “Act as a copywriter. What else can you do with ChatGPT blog post writing?

Marketing AI 81

Marketing AI AIDA Marketing Analytics Tools Template 81

ScanmarQED

FEBRUARY 8, 2024

All these factors should be considered, which is why a pricing study involves more than just a price elasticity curve and determining the best point on that curve. A mid-range brand increasing their prices might suddenly compete with different brands other than their current competition and even different consumer preferences and brand image.

Pricing 59

Pricing Price Elasticity Allocation 59

Zoominfo

MARCH 9, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. This includes activity like high-value web visits (e.g. The idea is to expose TOFU prospects.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Block time for studying specific newsletters. Dig in deeply. Dose of Experimentation.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. Within the executive summary, the full research study can be offered for sale as a premium content product. The first is in content marketing or thought leadership marketing programs. E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

BOP Design

APRIL 6, 2020

Downloading a case study? With content downloads, it is important to build a case of credibility through more relevant content. These leads are website conversions like a case study download, video demo request, etc. Case study downloads need to be acknowledged as worthy of a salesperson’s time!

Top of Funnel 78

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 78

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

nDash

NOVEMBER 3, 2021

Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash. Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Case Studies.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. And make sure the testing samples are appropriately sized. Ready to take your digital marketing campaigns to the next level?

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

SmartBug Media

MAY 4, 2020

If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In that case, the increase from 3 to 4 percent is much more trustworthy than the 100 percent increase that had you smiling. Recently, scientists did a study about, well, studies. Then, dive in!).

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Go Beyond SEO

APRIL 16, 2024

Additionally, integrating a blog section on your website can be beneficial for building authority and credibility in the pest management industry. Pest control tips and advice: Share practical pest control tips and advice through blog posts or articles to position yourself as an industry expert and provide added value to your customers.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. ” or “Why is __ so important?”)

Work Management 137

Work Management Content Marketing Management Case Studies 137

nDash

SEPTEMBER 10, 2021

Using the Ahrefs tool, we compiled a list of our top ten blog posts – some dating back to 2016! Our Top 10 Blog Posts. This post contains a detailed overview of the five things freelance writing portfolios should have, including biography, writing samples, and more. In our case, listicles are a clear winner. The problem?

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

NuSpark Consulting

JUNE 1, 2018

Some typical mid-funnel demand generation content includes: High-value blog content, such as how-to guides and FAQs. Other content assets proven to work at this stage of demand generation include product webinars, case studies, data sheets, targeted newsletter, demo videos, product samples or free trial periods.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. A writer announces that she’s writing a blog post for an extremely well-known SaaS company all about marketing She asks the group if they have any sources which might make a good fit for her article. 2) Outreach platform.

Link Building 105

Link Building Work Management Marketing Management Service 105

Marketing Interactions

OCTOBER 8, 2020

Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. Let’s say a buyer asks if there’s a case study about using a specific product feature. Originally published on Modus blog. Why the buyer will care.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

SmartBug Media

DECEMBER 22, 2020

A simple use case would be sending a welcome email when someone starts a new demo, and then sending another one before their trial expires. Sample fields you may want to collect could include: Date of tour. Case Studies. com/blog/rockwood-enterprises-chooses-hubspot-custom-objects. Show/no show. Questions asked.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

GreenRope

DECEMBER 15, 2021

Selected channels (Social media, PPC, blog content, etc.). Here is a condensed sample of what your marketing plan could look like. Content (blog posts). Develop a more consistent case study template & calendar for publication. 3x blog posts. Define the following: The overall vision for your marketing.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Outgrow

OCTOBER 7, 2021

Just figure out the scope of work and send them samples! Study how connected they are to their audience. 6 Build a Community through your Blog. Create a strong web presence through ecommerce content marketing strategies like writing blogs that aren’t an extended sales pitch. 13 In Case You Have Some Bucks To Spare.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Zoominfo

OCTOBER 5, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. This includes activity like high-value web visits (e.g. The idea is to expose TOFU prospects.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

NuSpark Consulting

NOVEMBER 3, 2019

Top-of-funnel marketing tools may include; social media, podcasts, blog posts, email newsletters and search engine ads. The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. It is at this stage when people are out looking for opinions, insights, answers and research data.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134