Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Webbiquity

APRIL 4, 2019

Curate content carefully. The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ).

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Studies 60

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Webbiquity

JANUARY 9, 2024

Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Publish the listicle on your blog. Don’t just focus on influencers!

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Image credit: Orbit Media Studios. Image credit: Orbit Media Studios.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). 82% of businesses plan to increase spending on content marketing in the coming year. Cox Business ). eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Solution: Curate content and make it easily searchable. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

LEADership

JANUARY 7, 2014

Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. It’s all very well to profess that your blog aims to lead and inspire. Your business blog must incorporate these essentials; and it is not difficult to do so today. I know how hard it is with my blog!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. Applying Curation to Our Problems. Curation has become a fixture for many successful news blogs on the web today.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Convince & Convert

AUGUST 6, 2013

Other times, it’s about building processes and workflows that can help scale social media globally. In other words, in order to fix many of these challenges, you need a social business strategy that can stand the test of time and change organizational behaviors. And your brand story must be consistent everywhere.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

Biznology

APRIL 10, 2013

The challenge, of course, is creating and curating sharable content that your customers want to share with their friends, family, fans, and followers. Here are 5 quick tips to help you create and curate sharable content for your customers. Whole Foods Market “Dark Rye” blog. IBM’s Social Business Blog.

Tips 80

Tips Curation Internet Marketing Content 80

Scoop.it

JUNE 15, 2023

While making your own content to fill your business blog and social media pages is important, it’s also crucial to practice smart, effective content curation. Today, let’s break down what content curation is and how you can leverage it to improve B2B lead generation across the board.

Curation 74

Curation Lead Generation Lead Scoring Lead Ranking 74

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

MARCH 18, 2015

Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Writing on the Web

JUNE 11, 2010

This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. What about you?

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

JANUARY 18, 2012

We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". But I don't have any time." "But

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JULY 8, 2011

While there are quite a few elements that make up a successful blog post , one of the best things you can do to capture readers' attention and entice them to first view your post is to write an awesome blog title. To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Optinmonster

SEPTEMBER 12, 2023

Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. The quest to discover what to blog about is a universal challenge, but fear not! Virtual Reality: Beyond Gaming.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less?

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

ClearVoice

OCTOBER 19, 2022

Using social media is a powerful strategy for B2B businesses. Because it allows businesses to create content that informs and engages their audience. This helps build trust between the business and the customer. IBM, Google, and Nike are all examples of B2B organizations with great social media presence.

Social Media 72

Social Media Media Marketing & Strategy B2B 72

Industrial Marketing Today

JULY 20, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers Is Content Curation an Easy Way for Content Marketers to Do More With Less? You are right, the key is establishing credibility.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks.

Template 101

Template CMS Development Domain Buyer Personas 101

PureB2B

AUGUST 21, 2016

A few sites to consider are Business 2 Community , Social Media Today , and subject-driven sites like Growth Hackers , which has a large and targeted following within business and marketing circles. Reputable sites typically impose strict quality controls that you must abide by for your content to be published.

Tips 48

Tips Content Thought Leadership Cable 48

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

SEPTEMBER 27, 2013

Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

SmartBug Media

NOVEMBER 16, 2022

multimedia, infographics, blog articles, or even stand-alone social media posts ) breathes new life into your content and gives you additional opportunities to engage prospects in the format that best aligns with their stage of the Buyer’s Journey. If You Can’t Create—Curate! Invest in Your Blog.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? The Curated Collection Post. The List-Based Post.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

ClearVoice

JULY 12, 2022

Mention the term “blog,” and what might come to mind are personal musings on everything from fashion to relationships. But blogging has also become a crucial marketing and retention strategy for brands. According to Ahrefs , more than 600 million blogs are online, and 77 percent of all internet users read blog posts.

Thought Leadership 96

Thought Leadership Curation Comparison Adsense 96

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. Shelf Life of Social Media Suggests Need for More Links. Jason Falls from Social Media Examiner says, "The days of top 10 lists and how-to's are coming to a close.

Content 28

Content Tagging Hubspot Public Relations 28

Mailmunch

MARCH 30, 2021

Have a website blog that you are proud and passionate about? That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. Provide social proof within your blog.

Marketing Websites 63

Marketing Websites Word of Mouth Budget Programs Blogger 63