Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Contently

DECEMBER 2, 2019

But as marketers, we are good capitalists. I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.].

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. It only works if your blog post is the tip of an iceberg. I certainly do.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. Key Takeaways.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. 4) Salesbuzz.com.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. So kick up your heels and get swept away in any one of these marketing marvels.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. It only works if your blog post is the tip of an iceberg. I certainly do.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. This is the third and final book summary blog on Dunford’s “ Obviously Awesome!

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Visitor Queue

APRIL 5, 2021

If you are interested in digital marketing (which I assume you are if you are reading this). The post Best Marketing Books Ever Written appeared first on Visitor Queue Blog | Identify Website Traffic. The post Best Marketing Books Ever Written appeared first on Visitor Queue Blog | Identify Website Traffic.

Best Practices 71

Best Practices Marketing Course Traffic 71

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. Weekly blogging is the express lane to boost your B2B sales by a factor of ten.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. How do you find time for all these forms of content marketing? Record an interview and turn it into a podcast.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Anyword

FEBRUARY 9, 2022

Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. In the book, Halbert details numerous strategies, secrets, and tips that tie psychology and conversion.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

Brightedge

NOVEMBER 1, 2017

Now is a good time to think about your 2018 marketing reading list. Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best books list, the recommended reading list below focuses only on books […].

Best Practices 109

Best Practices SEO Marketing Practices 109

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

Writing on the Web

JANUARY 27, 2014

and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. I publish the blog post. They know they need to write and publish a book. I understand.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 96

B2B Sales B2B Marketing Work Management Marketing Management 96

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Content Standard

AUGUST 6, 2021

If you find yourself looking for a text geared at bolstering your marketing career, you’re not alone. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Take your marketer’s hat off for a moment and be the buyer. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Brightedge

DECEMBER 9, 2018

In doing my research for this post, I found fewer books than I expected on each of the digital marketing topics I wanted to cover. The post Best Digital Marketing Books 2019 appeared first on BrightEdge SEO Blog. I guess in the digital era, these topics are more often being covered in posts and ebooks.

Best Practices 94

Best Practices SEO Marketing Research 94

Hinge Marketing

APRIL 8, 2021

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Key Takeaways. Attract Funding.

Startups 280

Startups Work Management Marketing Management Service 280

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Zoominfo

MAY 12, 2016

Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. With that said, here are five of the books and blogs we love. In addition to her book, you can also find her insights online on her blog. If that challenge intrigues you, it’s worth picking up this book.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Ethics Profiling 100

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

DECEMBER 3, 2018

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. As someone who specializes in marketing, I’d […]. As someone who specializes in marketing, I’d […].

Ad Building 217

Ad Building Practices Marketing Content Marketing 217

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71