Navigate the Channel

FEBRUARY 5, 2024

Using social media platforms as a job recruitment tool is one option. Social media is a little bit different. To compare the two, you can look at it like this: Job boards are more of a passive approach to recruiting, while social media advertising is more active and positions your needs in front of someone who could easily fulfill it.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. Why, then, are we still focused on email blasts? And how can social media transform the customer experience? Phone call, email, LinkedIn? And that is okay.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Webbiquity

JULY 30, 2020

Your event’s website and social media accounts host essential event information ranging from the basics—when it’s happening, where and how long it will last—to details about specific panels and event offerings. You can highlight these announcements with posts on social media and email blasts.

Planning 335

Planning Event Marketing Marketing Plans Blast Campaigns 335

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Mountain Dew, “Having a Blast.” Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.” CeraVe, “Michael CeraVe.”

Digital Asset Management 126

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 126

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. Embracing the Algorithms.

Social Media 104

Social Media Practices Media Best Practices 104

Directive Agency

JULY 7, 2017

More than that, the B2B market is a heavy user of social media. Which means if your marketing and sales teams are trying to reach B2B leads, social media is a must. From initial outreach emails to promoting content and limited time offers with email blasts, you have options. 3 Email Blast Examples to Blow You Away.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Sprout Social

FEBRUARY 17, 2022

Social media. But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? Social media buttons. 6 sample email blast templates (and why they worked). Text messaging.

Template 127

Template Email Marketing Blast Campaigns Planning 127

Martech

APRIL 29, 2024

63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. By deepening the relationship, and by listening instead of blindly blasting messages, brand engagement will be more personal and profitable for both sides of the exchange.

Privacy 120

Privacy Ad Building Brand Identity Branding 120

Adobe Experience Cloud Blog

JULY 29, 2015

Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. And whether they’re making calls or chatting on social media, it’s all about two-way interactions. R-E-S-P-E-C-T, Find out What It Means to Your Customers.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Content Marketing Institute

FEBRUARY 5, 2018

With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. The same old content promotion tactics don’t work anymore.

Social Media 167

Social Media Promotion Media Content 167

Buffer

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” In fact, if you aren’t considering all of your social media channels as possible candidate pools, then you’re probably missing out on some incredible hires.

Social Media 85

Social Media Media Business Blast Campaigns 85

Navigate the Channel

OCTOBER 19, 2023

Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. Email and Blog About It If you maintain a list of email subscribers, be sure to send out an email blast about your attendance at the trade show. Do I need to prepare for media interactions at a trade show?

Trade Show 65

Trade Show ROI Tips Press 65

The Lead Agency

JUNE 6, 2019

Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? appeared first on The Lead Agency.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc).

Ideal Customer Profiles 112

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 112

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Social media facilitates easy and immediate communication between users. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Marketing Insider Group

OCTOBER 20, 2020

Lack of empathy is a problem not just in politics, possibly the media, and business overall. Encouraging your team to share how they work (and how it affects them) on social media is a surefire to build trust and turn them into brand ambassadors for the company. We are living in a time of what some have called “ empathy deficits.”

Business 349

Business Work Management Correlation Cable 349

Content Standard

JULY 2, 2019

Social media serves as an ever-present online platform that builds brand identity and encourages conversation. But when you integrate email and social media, letting the two channels support each other, that’s when the real magic happens. Use Social Media to Build Your Email List (and Vice Versa).

Social Media 96

Social Media Email Marketing Social Marketing Paid Search Agency 96

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Earned media has the highest value on the credibility scale.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

ANNUITAS

OCTOBER 15, 2020

While these tools are powerful, they’re almost always underutilized, blasting outbound emails in a series of campaigns as opposed to orchestrating engagement via a digital customer journey. . Start this process by reading: Is Your Martech Stack Orchestrating Engagement, Or Just Blasting Outbound Emails? Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Martech

JANUARY 30, 2023

By leveraging its capabilities for chatbot development, content generation, and social media monitoring, marketers can save time and effort while also providing a more engaging and personalized experience for customers. OK — perhaps a little corny, and I’m not sure if the bot is threatening me with, “blast, pun intended.”

Marketing AI 107

Marketing AI Blast Campaigns Copywriting Lead Ranking 107

FMG Suite

FEBRUARY 21, 2024

From websites to content, social media, email, and more, we pride ourselves on being the industry-leading solution that enables financial advisors to execute extraordinary marketing in a very efficient manner.” million social media posts. For more information, please visit [link].

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

ViewPoint

MAY 16, 2017

We had a conversation about the importance of process surrounding Market, Media, Message and Metrics. Media: Use all media in your arsenal, including outbound touchpoints that engage prospects and forge relationships needed to convert. More about this.

Sales Leads 202

Sales Leads Process Top of Funnel Lead Scoring 202

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Another part of your plan that shouldn’t take more than a few weeks of dedication is to clean and update your website, testimonials and reviews, and social media. Social media. Two birds, one stone.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here. Measure your results.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over the past few months, you might have noticed that newsletters are hot again.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Hey, we totally get it. Complete your profile(s). Think about it.

Social Media 105

Social Media Social Marketing Media Business 105

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

ClickDimensions

APRIL 24, 2019

Post it on social media. As soon as the video, article or transcript of your publicity is posted, link to it on all your social media channels. If you decide to post multiple times, write new copy each time to keep your social media feeds fresh and prevent the news from feeling stale. Share it internally. Happy Marketing!

Press 55

Press Media Blast Campaigns Paid Search Agency 55

SendX

AUGUST 4, 2021

So, email marketing is nowhere dead, especially blast emails, as 87% of marketers have used emails to distribute their content in 2020. If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. What's email blast marketing?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

BOP Design

MARCH 22, 2021

Takeaways: Don’t simply schedule email blasts based on your marketing schedule. Sharing on Social Media. It’s also not uncommon for people to take breaks from social media. However, recent studies show the average time users spend on social media each day is 142 minutes (Source: Statista ).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97