Content Standard

JULY 1, 2015

It sounds like a no-brainer, but after recognizing this gap in our content strategy , we decided to re-launch a weekly newsletter to try and cater to all of our readers. In this post, I’m going to cover what I’ve learned about newsletters as a content amplification tactic and provide you with insight into our strategy.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

SendX

JANUARY 5, 2020

For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. They can subscribe to your list without having to navigate from the page they’re on. Link your newsletter to your Instagram and promote it on Facebook. How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder.

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

Martech

MARCH 25, 2022

I can hear you saying, “Come on, Ryan. How can you hate email?” You can’t comb through thousands of automated replies to your email campaigns to find personal comments. Get the daily newsletter digital marketers rely on. So read my rant in this post instead: Business stress is no excuse to spam.

Intent Signal 129

Intent Signal Opt-out Opt-in CAN-SPAM 129

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? Even a sales piece can be entertaining! This can be done through storytelling.

Copywriting 151

Copywriting Tips Template Content 151

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. This implies that you can follow a few simple guidelines.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Ranking 52

Optinmonster

DECEMBER 18, 2023

In this post, we’re sharing some of the best SMTP providers so you can pick the right one for your site. Your notifications will also be less likely to end up in customers’ spam folders. It’s available as a free SMTP plugin , or you can upgrade to the Pro plugin to get access to more features. What Is SMTP?

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Work Management Marketing Management 69

Content Standard

MARCH 17, 2016

Not the sort that ends up in your spam box, but the physical stuff that we watched out parents throw out on a daily basis growing up, and then began to ourselves when we got our own places. But instead, Kleon has decided to use his newsletter as a way of sharing creative inspiration and news that he personally finds interesting.

Newsletter 40

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 40

Sharpspring

SEPTEMBER 10, 2021

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? You can even shorten the sender name to first name + last initial or simply the first name, depending on your brand personality. The more casual your brand, the more conversational you can be.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Lake One

APRIL 18, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Evaluate and Choose Consolidation Platform : There are likely newer options that can do the same thing as multiple tools currently in your tech stack.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Content Marketing Institute

JUNE 28, 2018

Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. On the not-so-bright side, some companies simply blasted out emails to anybody they could scrape from their databases. Many asked us to review and accept new privacy policies.

Privacy Policies 95

Privacy Policies Opt-out Opt-in Phishing 95

Lead Liaison

JULY 16, 2018

While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. You can increase your open rate by sending relevant content to smaller segments rather than blasting a generic email to your whole database. You can learn more about segmentation here.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

Hubspot

JULY 6, 2020

It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. The first question I asked consumers was, "Why do you most commonly subscribe to marketing emails or email newsletters?". mail marketing is still widely used and continues to offer many benefits to marketers.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Lake One

JUNE 6, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Evaluate and Choose Consolidation Platform : There are likely newer options that can do the same thing as multiple tools currently in your tech stack.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Convince & Convert

NOVEMBER 23, 2015

Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign. Forgetting the importance of organic lists can harm you more than you think. If anyone is still using that email address, they’re probably sick of spammers and are likely to report your message as spam.”.

Organization 105

Organization Ad Building Landing Pages Open Rate 105

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See how Litmus can help you send better emails—and make subscribers happier—at litmus.com. Regardless of people’s reactions, the first spam message seemed to work.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Webbiquity

JUNE 9, 2016

Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. Other than the break-down of these messages as promotions, newsletters, or announcements, there is no process that categorizes the actual content. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Circle Studio

NOVEMBER 2, 2017

Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. And that’s where drip campaigns can be helpful.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

SendX

FEBRUARY 22, 2019

Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. Businesses looking for affordable, focused and excellent support can be left leaving much more to desire from MailChimp. MailChimp has a free plan which can help you get started.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. You can think of ROI metrics as three separate categories: front-end , middle , and back-end. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Porch Group Media

JANUARY 29, 2019

Businesses send a variety of emails, but product/company updates (69%), promotional emails (69%), newsletters, (68%), and event invitations (65%) are the most popular. Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work. Jupiter Research).

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

nDash

JULY 30, 2020

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. And you’d blast that link out across as many channels as possible. Or pillar content. Or any other term you like.

Paid Content 52

Paid Content Promotion B2B Content 52

Single Grain

FEBRUARY 24, 2020

You can use these promotion strategies to tap into new audiences, not just your existing following. Actively promoting your content can strengthen your leader position compared with a brand that’s just keeping information to themselves. Even a few helping hands among your community can have a real impact (more on that later).

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Fount Media

OCTOBER 11, 2021

But as wise people say “where there is a will, there is a way”, and the hope of generating more revenues can also take the shape of truth if the folks follow certain tricky tactics. On the other hand, social media strategies can save time, effort, money and at the same time give you your desired result. Personalize your messages.

B2B Sales 40

B2B Sales B2B Best Practices Ad Exchange 40

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. So, you can get segmentation or even microsegmentation.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What Parts of Your Email Can Be Personalized? Here are a few ways you can personalize an email.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Single Grain

FEBRUARY 24, 2020

You can use these promotion strategies to tap into new audiences, not just your existing following. Actively promoting your content can strengthen your leader position compared with a brand that’s just keeping information to themselves. Even a few helping hands among your community can have a real impact (more on that later).

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

seo.co

OCTOBER 20, 2021

Despite critics insisting that the rise of mobile devices and social media are stifling the potential reach of email campaigns, a creatively and thoughtfully structure email blast can still reach thousands of people and generate tons of new leads for your business. How Email Marketing Contributes to SEO.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Content Standard

MARCH 20, 2017

Check out these root causes of failed email campaigns so you can turn things around, stat. Purchased lists are random, irrelevant to your market , and often filled with dead addresses, and they can bring down the anti-spam cops on your precious head. You can do better. This can often backfire. Let’s find out.

Email Campaigns 47

Email Campaigns Campaigns Sales Genius SMB 47

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40