PureB2B

SEPTEMBER 10, 2020

With the rise of data protection laws, anonymous inquiries, and spam-bots designed to provide “fake-clicks”- how in the world are you supposed to market effectively? Survey’s gather data that can be utilized in your marketing processes to better engage with your target audience. Survey’s can be the most valuable data you gather.

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

SendX

AUGUST 4, 2021

So, email marketing is nowhere dead, especially blast emails, as 87% of marketers have used emails to distribute their content in 2020. If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. What's email blast marketing?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Fount Media

OCTOBER 11, 2021

But as wise people say “where there is a will, there is a way”, and the hope of generating more revenues can also take the shape of truth if the folks follow certain tricky tactics. Here are some expert hacks of generating b2b sales in a quicker period: 1. Even from time to time SMS blast could do the job. You feel great!

B2B Sales 40

B2B Sales B2B Best Practices Ad Exchange 40

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What Parts of Your Email Can Be Personalized? Here are a few ways you can personalize an email.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Sharpspring

AUGUST 21, 2019

By now you’re sleigh-in’ your holiday prep by having authenticated your mail with DKIM and DMARC, removed known problematic email addresses (role addresses, disposable, invalids, etc) from your mailing lists, and implemented Confirmed Opt-In (AKA Double Opt-In). getting more mail to the inbox. specifically).

Deliverability 50

Deliverability Opt-out Opt-in Domain 50

Lead Liaison

AUGUST 26, 2019

Used wisely as part of your well-provisioned “marketing toolbox”, before and during the event, and as part of your post-show follow-up, text message marketing can help you reap major dividends. You could also send a text blast to announce a drawing or fun contest you are hosting. Text message marketing can help you.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Sharpspring

AUGUST 21, 2019

By now you’re sleigh-in’ your holiday prep by having authenticated your mail with DKIM and DMARC, removed known problematic email addresses (role addresses, disposable, invalids, etc) from your mailing lists, and implemented Confirmed Opt-In (AKA Double Opt-In). getting more mail to the inbox. specifically).

Deliverability 40

Deliverability Opt-out Opt-in Domain 40

nDash

JULY 30, 2020

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. And that’s understandable.

Paid Content 52

Paid Content Promotion B2B Content 52

Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. E-mail List Hygiene. Personalized Content.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

DivvyHQ

AUGUST 7, 2018

Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

seo.co

OCTOBER 20, 2021

In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. However, if you can align all those channels under one umbrella of consistent branding with one ultimate goal, you can harness the advantages of each of them. Email marketing is alive and well.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Hubspot

APRIL 14, 2015

They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. The truth is you can''t have both. But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Here''s why.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses? What will happen?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Two words: Unsolicited email (also known as spam). In reality, however, this practice could be the death of your credibility.

Buy 28

Buy Work Management Marketing Management Deliverability 28

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. This post grew out of one of those talks.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

OCTOBER 3, 2011

It’s no longer valuable to rent a list and blast out a message to a million recipients in hopes they’ll appreciate your efforts and take advantage of your offer. In fact, tactics like that can often do more harm than good. If you generate too many bounces, internet service providers (ISPs) may block your messages.

Tips 28

Tips CAN-SPAM Blast Campaigns Opt-out 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Being a Debbie Downer can come in handy with your titles. But you feel like there''s still more you could be doing with the platform. Include Numbers.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 16, 2012

Contacts Who Didn't Opt In: Whether you're replacing a less than scrupulous marketing manager or you've just learned about the error of your sketchy email marketing ways , anyone who is on your list because of list buying, list scraping, or any other illegal or legal-ish email address collection method should be removed. It's the law!

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28

Sharpspring

NOVEMBER 23, 2021

Also, the majority of consumers across generational lines consider email the most personal marketing channel. And if you send your list both “blasts” and targeted campaigns, you could easily take up a lot of inbox space. Indeed, segmented emails for B2C industries, especially retail, can boost sales when the frequency is increased.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

DealSignal

DECEMBER 27, 2021

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

FEBRUARY 3, 2012

In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues. Other data,' including form submissions and activities on site, can point you to the resources your recipients are truly interested in. In addition, ISPs can mark abandoned email addresses as spam traps.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

DECEMBER 4, 2012

You can catch 8 of them in this blog post, and be sure to download the full guide if you're curious about what the other 12 will mean for your marketing in 2013. Marketing emails will become less “batch and blast” and instead more personalized, relevant, and targeted based on real-time data. Don't have one handy? That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Heinz Marketing

FEBRUARY 22, 2023

You need to keep the demand generation engine running, after all. This is not just a marketing operations problem—your whole demand generation team is responsible for ensuring your emails are delivered. so that you can understand where you are today. If that’s the case, that email needs to count! Let’s get started.

Deliverability 96

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 96

WebMarketCentral

APRIL 3, 2007

Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 1) Run a spam check on your content before sending. There are a number of helpful, free online spam-checking tools available including tools from Lyris and Sitesell.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. See how the right technology can pay off for your small business. Take a free tour What can you do to make sure your small business email marketing is hitting the bullseye for your target audience?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. 66% higher click-through rate than that of unconfirmed opt-ins. 75% fewer bounces than that of unconfirmed opt-ins.

Opt-in 48

Opt-in Sales Management Email Marketing Opt-out 48

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? However, if your unsubscribe rate is too high, it makes it difficult to grow your email list so you can reach more leads, readers, or potential customers. How can you know where your email unsubscribe rate stands?

Tips 62

Tips Opt-out Opt-in Click Rate 62

Oktopost

DECEMBER 16, 2020

If you can count all your contacts with a lead on one hand? For B2B marketers, contacts can be different and more substantive, such as getting someone to attend a webinar or read a whitepaper. They don’t have to start from square one, explaining what your product can do for the buyer. But is the old saying true?

Rules 126

Rules B2B Marketing Top of Funnel Planning 126

Adobe Experience Cloud Blog

MAY 26, 2016

Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. And since retaining and cross-selling a customer is much less expensive than gaining a new one, creating a strategy around retention can make the difference in company profitability.

Cross-Selling 91

Cross-Selling Service Thought Leadership Trigger Marketing 91

Vidyard

SEPTEMBER 18, 2019

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Increase opens: The word “Video” can increase opens 19%. Increase clicks: Video thumbnails can increase clicks 50%.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

We made a video version of this blog so you can do precisely that! There are a few simple things you can do to ensure your messages land successfully. What Kinds of Emails Can You Put Videos In? PortoBay Hotels Drives 22,000 Email Opt-Ins 8.3 That’s why more and more marketers have started to rely on video.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hinge Marketing

DECEMBER 29, 2015

Although marketing automation sounds simple to comprehend, until you dig in and start utilizing it, it can be hard to understand the full extent of the power of it. You’ll be amazed what marketing automation can do, including sending personalized emails and connecting to prospects on LinkedIn. However, things have changed.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

DealSignal

FEBRUARY 26, 2024

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Email isn’t dead.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

PathFactory

AUGUST 31, 2018

So the more we can reuse, refresh, repackage, the more you can fill your funnel for longer periods of time. At the same time, content syndication is kinda the only way you can use your content at scale. As marketers, you need to give them the opportunity to interact more so they can reach that 7-piece of content threshold.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Content 40

Hubspot

JULY 13, 2012

With an opt-in email list, it's up to you as an email marketer to keep up that inbound approach by providing those contacts with the same kind of helpful, informative content that made them attracted to you in the first place. If you can make your network sound smart to their networks, you're providing the type of content people will share.

Inbound Marketing 28

Inbound Marketing Click Rate Lead Gen Opt-out 28

seo.co

MARCH 30, 2022

Theoretically, your content should speak for itself; the whole idea behind inbound marketing in general is that if you offer enough value to people, they’ll naturally come to you. You can think of this as a variation of the “if a tree falls in the forest and there’s nobody around to hear it, does it make a sound ?”

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98