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Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

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17 Ways to Promote Your White Paper for Lead Generation


You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Link to your white paper on your home page.

Paper 57

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. IDG Connect showed two white paper cover examples side-by-side to 250 buying team members and asked their preference. Download the IDG Connect report or view a video presentation of the results and best practices.

Paper 63

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders?

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How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. What’s the difference? You post it.

Are LinkedIn Groups experiencing a crisis?


With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. What happened to LinkedIn groups? Follow the group’s rules.

How to Find New Customers – the superb, classic and free white paper

Fearless Competitor

Here’s the white paper everyone’s raving about. “Don’t know how I got connected with  Jeff Ogden , but he’s the author of the hot white paper “ How to Find New Customers.”  He asked me to read it and I liked it a lot. Ogden’s white paper does just that. This white paper is GREAT! I’m going to tweet and re-tweet it as much as I can!”

Crafting Next Generation White Papers for Social Media Oriented Reader

Fearless Competitor

Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s short-attention readers? White Papers 2.0. When it comes to white papers, Jonathan Kantor is one of the foremost experts.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. Do White Papers Still Rule? Do White Papers Still Engage? They do if they are Interactive!

E-Quip Blog: More Favorite Free White Papers


More Favorite Free White Papers. Several months ago, I posted links to a few free white papers that Id found particularly useful. Since Im constantly downloading white papers in my insatiable search for more best practices and useful studies, I thought it was time to again share some of my more recent favorites with you. Twitter Page. Posts.

How to Design a White Paper for Your Time-Challenged Readers

Savvy B2B Marketing

While I think most marketers agree that design is important, especially for things like websites and eBooks, I have often found that this is overlooked with white papers. People often consider these documents to be more academic so they think that design isn't important (clients tell me we don't need to engage with a designer, and I see countless examples of poorly designed papers).

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20 Twitter Tricks for B2Bers Who Want to Up Their Game


Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time… Twitter’s influence is potent. Twitter is pretty key for B2B content marketers, too.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule?

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Twitter. 6.

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Best blog posts of 2014

grow - Practical Marketing Solutions

Here are my best blog posts of 2014. It received nearly 900 comments, and more than 700 blog posts have been written on this subject, not to mention podcasts, books, white papers, and speeches. The Twitter Strategy Shift and What it means to Your Business  – This was my biggest surprise post of 2014. This podcast walks through the business case for Twitter.

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How to write lead generating white papers?

Connect the Docs

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Twitter StephanieTilton. Books.


An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. Find it on his Content Marketing Institute blog , and on his Twitter feed. The bad part? Audience.

The 28 Best Web Design Tools


content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey. The core of any organization’s online presence is its website. Google Review Count:  354. Pricing:  free. Showcase reviews: Likeable Media. 2) IcoMoon.

How Buyer Personas Shape White Papers

Savvy B2B Marketing

thought it would be helpful to show how a buyer persona comes into play when creating a specific content asset, in this case a white paper. When I ask clients about the audience for a white paper, I sometimes hear: "the technical and business decision makers" (i.e., You also want to make it clear who should ideally read your paper. Grab attention.

Know Thy Audience: Business and Technical White Papers

Connect the Docs

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? Blog WhitePaperPundit Twitter Jonathan_Kantor.


How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Twitter StephanieTilton.

Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? White Papers.


How to Find The Best Influencers for Your Company


It’ll help you identify the best influencers later on. It’d be a mismatch to partner with an influencer whose main platform is Snapchat if you want to promote white papers to technical CMOs. Followerwonk is based on Twitter information. You can search for keywords in Twitter profiles and bios. This is a Twitter tool with a free version. At last! Conclusion.

Best of 2014: Surveys & Polls


Here’s our roundup of the best polls and surveys from 2014. This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. The survey was promoted on Twitter and offered an incentive for users to enter - leading to a 94% lead submission rate.

Be Inspired: The Best B2B Content Of 2015


Ok, we are calling it early but here are our views on some of the best B2B content of 2015. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? Or the content that generated the best leads and most conversions? Research white papers have long been a staple of B2B marketing content. Quizzes.

E-Quip Blog: More White Papers Worth Downloading


More White Papers Worth Downloading. like white papers. Ive collected over 100 white papers in a folder on my hard drive, organized by subject matter. And when Im really crunched for time (like this week!), my white paper collection provides a ready source of quick-yet-useful content to include in my blog. Share to Twitter Share to Facebook.

7 Best Practices for Website Copywriting

Hinge Marketing

This is less relevant for longer-form content like articles, white papers, or blog posts. Here are seven best practices to keep in mind: Use plenty of headings. Now that you’re armed with these website copywriting best practices, take a look at your own professional services firm website. Learn more about website best practices in our free Website Planning Guide.

7 Keys to Successful Lead Nurturing Best Practices

Fearless Competitor

This is how you do lead nurturing best practices. What are lead nurturing best practices? In this brief document, 7 Keys to Successful Lead Nurturing , we share information on lead nurturing best practices, so you can create programs to earn the trust of your buyers. And you can follow Jeff on Twitter at  @fearlesscomp. What do you think of this post?

Helpful Hints for the Clydesdales of B2B Content

B2B Marketing Unplugged

It’s probably hormonal, but I’ve had the urge lately to read white papers, and I’ve come to the conclusion that these things truly are the Clydesdales of Content. So to all you breeders of white papers, here is my Helpful Checklist of Clydesdale Characteristics. Cite real data from someone who isn’t you and who other people have heard of before (if it’s your data, then you’re not writing a white paper; you’re writing a research report.). For excellent tips on how to actually write a white paper, check out these links. Seriously.

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Regardless, the change will happen, and it is in your best interests to begin learning about some of these emerging social trends and tools as you consider how to capitalize on opportunities and achieve your business goals. Source: IBM.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Twitter and email marketing.

Find New Customers releases new white paper on email marketing

Fearless Competitor

Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. We hope you enjoy this new paper and take full advantage of the retweet link on every page. You can download it now for free by clicking Email White Paper. Do you like the new white paper – or do you hate it?

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011


What are the current best practices in content creation? Get the answers to these questions and more here in a dozen of the best content marketing guides of the past year. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. The 22 Best Infographics We Found In 2011 by Co.Design.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?"


Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

ClickInsights: What is your favorite white paper? Why do you like it?

Connect the Docs

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program.


How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Twitter usage has skyrocketed to over 100 million active accounts.  game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Offering special discounts, white papers, eBooks.

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