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Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

Paper 119

17 Ways to Promote Your White Paper for Lead Generation


You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Link to your white paper on your home page.

Paper 46

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders?

Paper 70

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. IDG Connect showed two white paper cover examples side-by-side to 250 buying team members and asked their preference. Download the IDG Connect report or view a video presentation of the results and best practices.

Paper 55

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. approach delivers the best results: Target a primary and. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. publisher.”

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. What’s the difference? You post it.

How to Find New Customers – the superb, classic and free white paper

Fearless Competitor

Here’s the white paper everyone’s raving about. “Don’t know how I got connected with  Jeff Ogden , but he’s the author of the hot white paper “ How to Find New Customers.”  He asked me to read it and I liked it a lot. Ogden’s white paper does just that. This white paper is GREAT! I’m going to tweet and re-tweet it as much as I can!”

Crafting Next Generation White Papers for Social Media Oriented Reader

Fearless Competitor

Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s short-attention readers? White Papers 2.0. When it comes to white papers, Jonathan Kantor is one of the foremost experts.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

E-Quip Blog: More Favorite Free White Papers


More Favorite Free White Papers. Several months ago, I posted links to a few free white papers that Id found particularly useful. Since Im constantly downloading white papers in my insatiable search for more best practices and useful studies, I thought it was time to again share some of my more recent favorites with you. Twitter Page. Posts.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. Do White Papers Still Rule? Do White Papers Still Engage? They do if they are Interactive!

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. Find it on his Content Marketing Institute blog , and on his Twitter feed. The bad part? Audience.

How to Design a White Paper for Your Time-Challenged Readers

Savvy B2B Marketing

While I think most marketers agree that design is important, especially for things like websites and eBooks, I have often found that this is overlooked with white papers. People often consider these documents to be more academic so they think that design isn't important (clients tell me we don't need to engage with a designer, and I see countless examples of poorly designed papers).

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Twitter. 6.

PPC 83

How to Find The Best Influencers for Your Company


It’ll help you identify the best influencers later on. It’d be a mismatch to partner with an influencer whose main platform is Snapchat if you want to promote white papers to technical CMOs. Followerwonk is based on Twitter information. You can search for keywords in Twitter profiles and bios. This is a Twitter tool with a free version. At last! Conclusion.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule?

The Best FREE White Papers of 2010

delicious b2bmarketing

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. is the addition of visual text and graphic enhancements to white papers that grab the attention of today’s ‘short attention’ reader. The strategy behind S.A.M.


E-Quip Blog: More White Papers Worth Downloading


More White Papers Worth Downloading. like white papers. Ive collected over 100 white papers in a folder on my hard drive, organized by subject matter. And when Im really crunched for time (like this week!), my white paper collection provides a ready source of quick-yet-useful content to include in my blog. Share to Twitter Share to Facebook.

Best blog posts of 2014

grow - Practical Marketing Solutions

Here are my best blog posts of 2014. It received nearly 900 comments, and more than 700 blog posts have been written on this subject, not to mention podcasts, books, white papers, and speeches. The Twitter Strategy Shift and What it means to Your Business  – This was my biggest surprise post of 2014. This podcast walks through the business case for Twitter.

Best 41

How to write lead generating white papers?

Connect the Docs

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Twitter StephanieTilton. Books.


7 Best Practices for Website Copywriting

Hinge Marketing

This is less relevant for longer-form content like articles, white papers, or blog posts. Here are seven best practices to keep in mind: Use plenty of headings. Now that you’re armed with these website copywriting best practices, take a look at your own professional services firm website. Learn more about website best practices in our free Website Planning Guide.

How Buyer Personas Shape White Papers

Savvy B2B Marketing

thought it would be helpful to show how a buyer persona comes into play when creating a specific content asset, in this case a white paper. When I ask clients about the audience for a white paper, I sometimes hear: "the technical and business decision makers" (i.e., You also want to make it clear who should ideally read your paper. Grab attention.

Best of 2014: Surveys & Polls


Here’s our roundup of the best polls and surveys from 2014. This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. The survey was promoted on Twitter and offered an incentive for users to enter - leading to a 94% lead submission rate.

Know Thy Audience: Business and Technical White Papers

Connect the Docs

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? Blog WhitePaperPundit Twitter Jonathan_Kantor.


Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? White Papers.


How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Twitter StephanieTilton.

Be Inspired: The Best B2B Content Of 2015


Ok, we are calling it early but here are our views on some of the best B2B content of 2015. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? Or the content that generated the best leads and most conversions? Research white papers have long been a staple of B2B marketing content. Quizzes.

7 Keys to Successful Lead Nurturing Best Practices

Fearless Competitor

This is how you do lead nurturing best practices. What are lead nurturing best practices? In this brief document, 7 Keys to Successful Lead Nurturing , we share information on lead nurturing best practices, so you can create programs to earn the trust of your buyers. And you can follow Jeff on Twitter at  @fearlesscomp. What do you think of this post?

Book Review: The B2B Social Media Book


With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” “Emulate the best, not your competitors.” Stop now.

Email 14

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. Consultant, college professor, author of Return On Influence and Tao of Twitter. Write case studies, eBooks, white papers, etc. Speaker.

Find New Customers releases new white paper on email marketing

Fearless Competitor

Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. We hope you enjoy this new paper and take full advantage of the retweet link on every page. You can download it now for free by clicking Email White Paper. Do you like the new white paper – or do you hate it?

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. Find it on his Content Marketing Institute blog , and on his Twitter feed. The bad part? Audience.

The best content marketing blends old, new, and what’s next

Sales Engine

Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Plan your story: Are you going to write a blog post, white paper or news feature article? Make a list.

Paper 39

Announcing Hashtag Support for Instagram, Twitter, and Facebook


Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook. Now with ReadyPulse platform, brands can identify the best hashtagged content and use them in their digital marketing campaigns (web, email, blog, e-Commerce, social networks, mobile, and in-store). Example ReadyPulse Widget with #gopro across Instagram and Twitter.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. That’s not because email is going away any time soon.