Digital B2B Marketing

OCTOBER 29, 2013

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! Turn Stats Upside Down. Put Stats Back in Context.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

JULY 21, 2011

Here are the signs your content marketing may be an illusion, it is really just email marketing: Your “best content&# is content you licensed or purchased, not created. Much of it looks like a product pitch, full of promotional product-benefit language. Five Signs of Illusion.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

JULY 16, 2012

Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management. Your Turn The best myths include a hint of truth and play to our desires or fears. What are some of the best myths you hear in B2B marketing today? It isn’t likely.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

AUGUST 9, 2012

Search captures credit from other marketing programs in two ways: Search as a response channel : People searching for your brand, your campaign or your products already know you. The best way to do this is through a platform that can look at the same data and apply the same reporting rules with and without search included.

Marketing Report 100

Marketing Report Search Marketing Peer-to-peer Marketing Budget 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 3, 2011

Here are places the change should be reflected: Product Roadmap: The roadmap should reinforce Triberr is more than a way to syndicate your content through other people. Kristi Hines (@ kikolani ) has manually done some of this, explained in one of the best How I Use Triberr posts I have seen, but it needs to be far easier to do.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

DECEMBER 12, 2013

According to Jaime Cole, one of the participants in the recent FTC discussion of native advertising and disclosures, native advertising works best today when disclosure is limited. the article was written by a CenturyLink colocation product VP! But Is Native Advertising Just Trickery? Judging by their policy, Google seems to concur.

Advertisements 100

Advertisements Advertising Google Work Management 100

Digital B2B Marketing

JANUARY 26, 2012

Blog posts or articles are best. When I want information about your product, deliver it or lose your opportunity. Marketers are competing for attention instead of helping us focus our attention on our priorities. Here are five mistakes content marketers continue to make: Content that consumes my time. Expecting a one hit wonder.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

DECEMBER 1, 2011

Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

APRIL 22, 2011

Your passion should be visible in your product, service, sales and hiring, not just your marketing. For Northwest gardeners, with our cooler and shorter summers, it is one of the best tasting tomatoes (in my opinion), and you will get more ripe fruit earlier than with varieties like Brandywine. At least for me, the choice is easy.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 22, 2011

However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. Accept the product development lead’s invitation to join the technology review meeting. Today, B2B marketers use content to meet the information needs of their audiences.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

MARCH 15, 2012

Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. The content may be valuable, but the experience is degraded. It is a valuable recommendation that continues to drive traffic as long as you maintain it.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JULY 7, 2011

B2B buying is complex because the products are complex. To confidently proceed, they must believe they are making the best decision. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. At its heart, it is an emotional decision.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Dynamic Creative Optimization. Companies like MediaMind make this possible today.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

APRIL 26, 2012

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. And with the investment Twitter appears to be making in both their product and ad sales teams, they will have an opportunity to educate buyers. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. Sell Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. When implemented correctly, retargeting reaches some of your best prospects, make the investment in creative that positions your offering and addresses potential concerns.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

FEBRUARY 16, 2012

Demand generation: the practice of creating demand for an organization’s products or services through marketing. The direct outcome is your audience is more likely to purchase your products or services. Combining Demand Generation and Lead Generation For the best results, you cannot combine lead generation and demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

NOVEMBER 15, 2011

” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. A recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. Modernista!

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

NOVEMBER 15, 2011

” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. A recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. Modernista!

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

FEBRUARY 27, 2013

Your focus needs to align with your audience’s focus and priority, not just your product and offering. Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Select your focus. Pick your area of focus carefully.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JANUARY 17, 2012

In content marketing, your competitors are not just product competitors. You are sunsetting a product and dictating to your clients that they need to upgrade. If you publish research and best practices, but ignore mobile and cloud (first bullet), you are not serving your audience’s needs.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100