Customer Experience Matrix

MARCH 24, 2016

Attendees I spoke with were uniformly pleased with the quality of the presentations. One person told me he liked the case studies best; no surprise there. You’d show the best ones in between speeches or on a loop in the exhibit hall. There’s always Powerpoint karoke, although that’s best for after hours. Best, David.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. This led me to consider other types of online directories, of which there are many.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

JULY 15, 2013

But Vocus doesn’t quite match the profile of standard marketing automation products. So it''s best to treat Vocus Marketing Suite as a class unto itself. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Buying Signals” draws on Twitter only.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JULY 3, 2014

Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. A typical scheme would create A, B, C, and D lead classes, where A leads are best. Clients can build separate models for different products or segments and receive a score for each model.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. It’s really difficult to retrofit old systems with new technologies, which is one reason vendors like Oracle and IBM keep buying new companies to supplement current products.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

APRIL 13, 2018

One familiar example is comparison shopping engines that don’t recommend a particular product but make it easy for users to compare alternatives and pick the option they like best.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

APRIL 13, 2016

Journey optimization engines also provide at least some tools to analyze customer journeys and choose the best customer treatments. UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

OCTOBER 7, 2017

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. In essence, each customer has a personal robot following her around, figuring out what’s best for her alone, and then calling on the other robots to make it happen. The choices must be based on estimating the value of different options.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

AUGUST 23, 2012

Today I’ll present the third and (mercifully?) I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. This isn’t at all to say that the products are equivalent. In fact, the only category where Act-On scores higher than everyone else is pricing.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

APRIL 15, 2014

Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. Bluff called.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. At best, marketers wishing to deliver a sequence of treatments could create eligibility rules that check for previous treatments.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

MAY 24, 2016

The customer’s experience is made simple and direct – at its best, she sees one choice (the thing she really wants or needs) and a button to accept it. It's that when you strip away everything except what meets the customer’s present need, you lose the opportunity to communicate other messages that might serve your long term purposes.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JUNE 13, 2016

At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. These correlations will be the basis for recommending the next best action for each account. ZenIQ was founded in 2015 and released its product in early 2016.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

NOVEMBER 7, 2011

The theory seems to be that the most popular products do the best job of meeting a broad spectrum of needs, and are thus most likely to suit the buyer. Think of it this way: would you only consider three best-selling automobiles (Ford F-150 pickup, Chevy Silverado pickup, and Toyota Camry)? You won’t know unless you look.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Vendors 120

Customer Experience Matrix

DECEMBER 30, 2014

Once this sort of thing starts to happen, there’s an opportunity for the different machines to negotiate with each other or for suppliers to incent the different machines to favor their products. It would then ask only the best-served customers to make ratings. This is another product somebody should build if they haven''t already.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MAY 5, 2023

We should probably add one more stage, when the factories started to produce new products that were made possible by the technology, such as washing machines with electric motors. Much debate is devoted to whether AI will make workers in those jobs more productive (hurrah!) or replace them entirely (boo!)

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

JANUARY 26, 2011

The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. To recap a bit, the new report is based on a survey of 18 vendors, who answered nearly 200 questions about their products and companies. Email is info@raabguide.com. See my posts over the past few weeks for details on that.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2009

I occasionally do some development work in QlikView and have made no secret that I think it's a great product. Aberdeen’s materials describe its reports as “unlike other comparative products that primarily focus on feature and functionality”, but to my eye it looks pretty similar. For details, see What Makes QlikTech So Good?

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. Kurimsky described how her firm uses analytics to identify the best channel partners for her suppliers.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2013

According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. Still, the $54 million investment is the more interesting story. The sheer amount is impressive; previous funding for Infusionsoft totaled just $17 million.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

MARCH 12, 2010

I won’t go into the details of the presentation, but thought I’d share this chart for selecting among social media. It analyzes the situation of a hypothetical company facing a major product recall. At least that’s the official topic. The chart makes two major points: - different social media meet different business objectives.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

JUNE 2, 2009

But no one knows how best to use it, which has led to a wide range of offerings under the social media label. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. Summary: marketing vendors offer several types of social media applications.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 15, 2010

My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process. The best suggestion I can make is that they run whatever tests their volumes make practical.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Customer Experience Matrix

NOVEMBER 16, 2011

Here's what he'll be looking for: Background: a general description of your business, including the products, company size, and industry characteristics. Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 7, 2006

The gist was that there are too many products and channels today for the traditional product manager / channel manager organization to function. One of the concepts I didn’t have time to develop at length in the presentation was the difference between interactions and experiences. So each just seems to go with the other.

Paid Search Agency 120

Paid Search Agency Companies Brand Identity Branding 120

Customer Experience Matrix

JANUARY 15, 2010

The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio. But the core components of meaning extraction and self-adjusting content selection are certainly present in Autonomy's description. Automatically.” That pretty much says it all.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

MAY 15, 2011

Download the conference agenda and presentations.) For example if the industry standard requires that age elements be bucketed into 10 year breaks what happens if for your product offering you need 6.5 In fact one of the best data scientists I know never took a stats course. year breaks? Expertise can handle all these issues.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Customer Experience Matrix

MARCH 29, 2011

The broad argument is that online activities, including both paid advertising and social messages, drive consumer behavior and can therefore be used to improve both supply chain operations (creating and stocking the right products) and demand chain operations (creating sales and managing brand attributes). But I won’t. You’re welcome.)

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

MARCH 1, 2007

This was the product of considerable thought about what it takes to make systems like that useful to actual human beings. But the real question is whether non-analysts would have the patience to work through even this sort of guided presentation. You DID read yesterday’s post, didn’t you? Every last word?)

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

FEBRUARY 2, 2010

This attitude leads to highly structured, finely segmented campaigns and carefully-plotted, rules-driven interaction flows which make the best possible use of whatever data is actually available. Again, this is a matter of degree: deciding which choices to present itself requires predictions about which items the customers will prefer.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. There are two basic approaches to this: use a flow chart, or present a list of steps. If you read this blog regularly (and who doesn't?),

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 28, 2008

This means I have to nail down how I’ll present the results. But, as I think I wrote in a comment since then, I now believe the best approach is to define several applications and score the vendors in terms of their suitability for each. In my last post on the topic, I was thinking in terms of defining user types.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

NOVEMBER 21, 2006

Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. But it’s up to the user to apply the test results to production systems. It apparently does have the capability to move winning rules into production. These do log file or page beacon analysis to track page views by visitors.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

MAY 28, 2008

Zoominfo may be the best known vendor in this field, although there are many others. Results can be posted back to the original sources or be presented to external systems in pretty much any format or interface: HTML, XML, CSV, ODBC, JDBC, HTTP, Web service, and the rest of the usual alphabet soup.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120