The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. The psychographics of your audience is where you will find the levers that will move marketing forward. These could include LinkedIn, email marketing, content marketing, or SEO. But you have to know what’s important and what isn’t. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketri

OCTOBER 25, 2023

And it demonstrates why you’re the best choice for this solution, clearly differentiating you from your competitors. If your value proposition implies that you’re the best at everything, for everyone, it’s not believable. In other words, they don’t create a clear, compelling value proposition. Trying to be all things to all people.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

BenchmarkONE

DECEMBER 28, 2021

Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . And we all know that the best customers are those that are referred by your existing, loyal customers. .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Undoubtedly the best way to approach influencer marketing is to actually use both options. Key measures of influence .

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Communicate through LinkedIn InMail outreach. These customers are the ones you’ll target with dedicated time and resources.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

The ABM Agency

MAY 16, 2023

By creating detailed psychographic profiles of each decision maker, marketers can gather information on personal preferences, communication styles, work habits, and purchasing motivations to customize outreach efforts and tailor messaging to specific needs.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

markempa

MAY 9, 2017

Success is not in just analyzing your customer data or your audience data or the psychographic data that you get. Success is not in just analyzing your customer data or your audience data or the psychographic data that you get on your customers. Understand the audience data, the demographic data, psychographic data that you get.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

6sense

DECEMBER 9, 2021

Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices. We’ll publish a similar post tomorrow to recap today’s best moments, too.). Boost outreach via psychographics.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Sprout Social

FEBRUARY 15, 2024

If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. 24 Seven Talent makes excellent use of LinkedIn polls because they ask questions related to topics their audience cares deeply about. Knowing your audience will also help you determine which social channels to focus on.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. “Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.” When crafting your prompts, include as much context as possible.

Examples 77

Examples ROI Planning Work Management 77

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Strategic-IC

NOVEMBER 21, 2018

Accounting for a range of demographic, psychographic, contextual and time sensitive considerations, programmatic already offers impact in B2C; it’s predicted that by 2019 , 67% of global digital display media will be bought and sold programmatically. Benefits of Programmatic. What benefits can B2B marketers see with programmatic?

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

ClearVoice

APRIL 23, 2020

As a writer, you must make it vitally important to the brand’s readers and pull them in, like a best friend begging to learn more. For writers looking to connect at a granular level and improve overall consumer experience, lean into psychographic data, suggests the CMO blog by Adobe. The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Combing the intent data of the prospects to their psychographic data can further be used to create targeted & relevant content so as to optimize the sales conversions for marketers.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. If your budget doesn’t allow for a high bid (or you don’t feel it’s the best use of your budget), then you’ll need to be extra clear on the keywords you use. Google, Facebook, Youtube, Bing, LinkedIn). Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

JULY 17, 2020

Be more mindful about how you use your time; brainstorming on the best ideas for optimization of time can help in building guidelines to improve productivity and can save some valuable time wasted on the lesser important meetings. Consider creating content specific to the specific stages in the buying cycles of the prospects.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Martech Advisor

OCTOBER 31, 2019

If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions. In this article, we share five easy-to-implement email marketing best practices for your B2B brand.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

6sense

DECEMBER 9, 2021

We also capture account and contact level psychographic data to reveal tech adoption and churn, contract renewals, buyer preferences, and market movements. They’ll be able to provide more relevant experiences to their prospects and customers with the best data and account engagement platform available, and that’s a game-changing opportunity.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

B2B Digital Marketer

MARCH 23, 2021

Your focus is not only on the demographics but the psychographics, their problems, perceived challenges, and their obstacles. Even the best authors in the world always have editors. But over and above all, what really is important is understanding who you are selling to on a psychographic level. Conclusion.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Integrated B2B

AUGUST 14, 2017

The best way to get to know someone is to interview them face-to-face, or at least on the phone. If you’re just starting out and you have no current customers to interview, look for friends and associates in the industry, or search for job titles on LinkedIn that you have a connection with and send out a few instant messages.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

The best way to get to know someone is to interview them face-to-face, or at least on the phone. If you’re just starting out and you have no current customers to interview, look for friends and associates in the industry, or search for job titles on LinkedIn that you have a connection with and send out a few instant messages.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Circle Studio

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. In fact, it might even be some of your best performing content. As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Optinmonster

AUGUST 31, 2022

Psychographic : personality traits, opinions, values, special interests. The best way to find what works is to test, analyze, and test some more. OptinMonster is the best lead generation software and can easily display specific optin marketing campaigns to specific segments. Firmographic: company size, industry, functions.

Segmentation 68

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 68

Convince & Convert

MARCH 19, 2018

You’ll learn how to optimize your ad creative, targeting, and format for the best results. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. Finally, allow your best videos to shine on multiple platforms. Hyper-Focused Audience Targeting.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Optinmonster

DECEMBER 22, 2022

To help you out, we’ve gathered lists of the best sales email subject lines , abandoned cart email subject lines , and over 100 email subject lines for any use. For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. Best Email Lead Generation Software.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. In short, the audience centricity matters.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Blogger 80

Blogger Work Management Burn Rate PR 80

LeadsRX

FEBRUARY 8, 2022

Imagine being able to harness that path-to-purchase data from past customer journeys, as well as capturing how other brands within an industry are faring, to predict the best way to reach existing and new customers. Connect with LeadsRx on Twitter , LinkedIn and Facebook. For more information. Jeff Fishburn. Fishburn PR for LeadsRx.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

SalesIntel

MARCH 22, 2023

By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages. Here are a few of the best and how you can use them effectively: 1.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Business Brainz

JULY 19, 2021

One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. Most Importantly, buyer personas help to pinpoint how best to influence the potential buyers. It is always best to understand the team structures and map the common factors identified after looking at numerous LinkedIn profiles.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Hubspot

FEBRUARY 1, 2021

They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages, Events, and Groups are a great way to contact people in your industry who may be interested in your event.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

KoMarketing Associates

JANUARY 26, 2016

In fact, Kristen Vaughn wrote a post right here on KoMarketing outlining the best B2B Instagram accounts. While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. Figure out the best call to action for your networks and updates.

Social Media 96

Social Media Media B2B Tips 96

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 9, 2020

Besides, working closely with the sales team also gives marketers an idea about what they can do the best to contribute to the process of sales enablement to optimize the sales revenue. & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Seismic

JULY 23, 2019

demographics, geographics, psychographics, and firmographics), where the prospect is in the sales cycle, how a buyer progresses through their journey, the context of their pain points, and the customer’s expectations. How can you replicate best practices and successes without a consistent sales process?

Top of Funnel 60

Top of Funnel Marketing Management Sales Cycle Psychographics 60

Valasys

JUNE 10, 2019

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. Thus, social engagement is a preliminary stage of captivating audiences through omnichannel marketing.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60