Digital B2B Marketing

DECEMBER 20, 2011

However, companies frequently expect the same content marketing program to capture contacts or leads as well. Consider the lead generation activities of the following three types of marketers. There is significant demand for access to their content and perspectives, and this demand translates directly into lead generation volume.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

JUNE 26, 2012

Unfortunately much of it reflects zero thought and leads no where. Is it perspectives on where your industry is going, best practices, or technical expertise? A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Marketing Qualification Is Significantly Expanded Sirius Decisions is recognizing three distinct sources of qualified leads now: Automation qualified leads.

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

Digital B2B Marketing

MARCH 12, 2013

Capture leads. Sure, it can (and will) accomplish multiple things but it will be best at one, and only one, thing. If the real goal for a piece of content, the one thing it must do in order to be considered successful, is capture leads, embrace that goal. Increase the number of inbound links. Pick Just One. In Summary.

Content 100

Content Comparison Trust Marketing Distribution 100

Digital B2B Marketing

MARCH 1, 2012

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. (HIF) It’s dedicated to finding the best freebies on the ‘net.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

OCTOBER 11, 2012

The formula is pretty simple, even if it isn’t easy to execute: identify the buyers needs and priorities and provide information that helps them determine how to best meet those needs. It is a level playing field you can be the best team, with the best marketing and the best solution.

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

APRIL 28, 2011

Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Each audience is different, and the question for your business is not what is best, but what is best for you. Mashable : Twitter is huge, LinkedIn isn’t even included. THECOOLIST : Facebook is completely dominate.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

JULY 16, 2012

The purpose of B2B marketing is not leads, relationships, content or branding. Your Turn The best myths include a hint of truth and play to our desires or fears. What are some of the best myths you hear in B2B marketing today? Social media, mobile, search and local are all irrelevant at the end of the day. It isn’t likely.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

SEPTEMBER 10, 2013

If your goals are broad communication or broad lead generation, lists are likely not your best initial investment. Or let me know if you need help selecting the best path. Lists have two distinct disadvantages versus alternative marketing options: A list constricts your message to a relatively small, discrete audience.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

APRIL 29, 2014

It will lead to a degradation of media brands, an influx of low quality content and ultimately the loss of many of the benefits that made native publishing attractive in the first place. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Are you ready for the challenge?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

APRIL 4, 2013

Are they using tactics beyond the core program to deliver the promised leads, followers or visits? How can they possibly know it is the best thing for you? Do they have experience targeting your audience for similar marketers with similar goals? They don’t. Continue asking questions until you know if it is right.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

OCTOBER 24, 2011

It is easy to look to other spaces and see companies as thought leaders, but it was notable that when the group looked within the space they know best, where they are most likely to recognize true differentiated thought leadership, all the thought leaders identified were individuals. Prime example is Galileo.”

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

Digital B2B Marketing

SEPTEMBER 27, 2012

The B2B Marketing Implication As a marketer, you have objectives that may range from sales to leads to unaided awareness. The moves your competitors make, the regulatory changes that impact your industry or the overall economy can multiply your results or sour your best laid plans.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

OCTOBER 29, 2013

Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. every publisher reports the audience likes their specific publication best. Improving brand metrics (including awareness, perception, intent to purchase and likelihood to recommend).

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

JULY 21, 2011

Here are the signs your content marketing may be an illusion, it is really just email marketing: Your “best content&# is content you licensed or purchased, not created. Lead generation is valuable, but content marketing can deliver so much more. Five Signs of Illusion. You believe your audience won’t share content.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

JUNE 20, 2013

A lead gen form. Thankfully, this isn’t nearly as common as it once was, but if someone has a web browser open, a simple link is best. In the conference example above, the QR code was a barrier, not an improvement. And I never did get around to looking up that company. Don’t Say Where It Will Go. Even a FB page!

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Digital B2B Marketing

DECEMBER 15, 2011

Imagine if you took the best individual ingredients, judged on their own merits, and made lasagna. In fact, the measurement may be dangerous, providing bad data and leading to bad decisions. Traditional marketing organizational structures and measurements are built around individual components. Focus on the lasagna.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Mix ROI 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. How do you drive sales of your new higher price point and more profitable services to a new business audience?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Outbrain recently booted low quality advertisers out of its network in a bid to make it more attractive to both the best publishers and brand marketers. Promoted Tweets. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. Accept the product development lead’s invitation to join the technology review meeting. Today, B2B marketers use content to meet the information needs of their audiences.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

FEBRUARY 16, 2012

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

NOVEMBER 12, 2013

Need leads? The more targeting you need, the more expensive those leads become. The more targeting you need, the more expensive those leads become. Part 1: Lead Generation Alternatives to a Content Syndication Network. Part 1: Lead Generation Alternatives to a Content Syndication Network. It will cost you.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

OCTOBER 17, 2016

B2B marketers today are not optimizing programs to reach and engage their best prospects. We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. No, a fluffy blog post view shouldn’t change someone’s lead score.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

FEBRUARY 16, 2015

Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. million in revenue from a $15,000 lead generation program and another that expected to use content created for help desk administrators in a program to increase visibility with VPs and CIOs.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

DECEMBER 3, 2013

For years paid search has been one of the most cost-effective media channels for B2B lead generation. Instead of continuing to invest in other lead generation programs, marketers put more money into search and expand search programs to include the display network (what used to be called the content network). Overlook Bid Adjustments.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MAY 16, 2013

If you are a creative marketer working on a campaign to reach Linux developers, I would venture there is a very good chance that you won’t even like the creative and marketing ideas that end up working best! Sales needs leads in order to deliver revenue. Following Best Practice Advice. Logical, right?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Where Does This Lead? Companies like MediaMind make this possible today.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

MAY 9, 2013

Digital Marketer | New Tech Curious | Marketing Best Practices & Trends | IDC CMO Advisory Service | Love Boston sports, good food, & delicious beers. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. Sam Melnick @SamMelnick. Erin Estep @eeestep. Kenny Madden @kennymadden1973.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

FEBRUARY 5, 2013

But when it is misused, even the best information can lead you in the wrong direction. Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. In B2B marketing, media buyers just want to put a lead generation form in front of content. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. The analyst’s conclusion? Sell Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 27, 2013

You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Begin Drip Publishing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100