Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

SmartBug Media

MAY 2, 2022

Although marketing is not an exact science, the data and analytics gained from accurately tracking marketing —such as paid media campaigns—can greatly help your future marketing efforts become more accurate. Return on Marketing Investment, or ROMI. ROMI is an indication of return on investment in marketing.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Bionic

FEBRUARY 23, 2023

One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. Media Planning AI uses algorithms to analyze data and identify the best media placements to reach your target audience. However, to achieve the best results, it needs good training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

JULY 12, 2019

Analysis such as statistical PERT (Project Evaluation & Review Technic), can help the marketers in simplifying pathways & optimizing the cost for the completion of their projects. . Introspection of all the omnichannel endeavors on the “seven-question” parameter may help in optimizing the cost of these endeavors.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Valasys

JUNE 10, 2019

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. Tools like Leadfeeder can help track such prospects. Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

DECEMBER 4, 2019

Forget the questions like what’s the best time to cold call business owners & the best time for telemarketers to call – most B2B marketers are in a state of bamboozlement over the question of whether cold calling is still effective. The second best time was around 8:00 AM & 10:00 AM the local time of the prospects.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

OCTOBER 8, 2019

Undoubtedly email marketing is one of the best marketing options available. An email marketing tool is an application to help the marketers & business owners create, send, optimize, track, split-test, report & optimize their email marketing campaigns. How to Find Which Email Marketing Tool is the Best.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. It doesn’t help that everyday you can read 20 or 30 new blog posts or news articles about ABM that all seem to offer a slightly different point of view. The same is true of ABM!

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

ViewPoint

AUGUST 21, 2013

I think this quote from Friedrich Nietzsche says it best: “The visionary lies to himself, the liar only to others.”. In reality, all three channels work together to help each other and I get more catalogs in the mail today than I did in the ’80s. This blather borders on criminal. Thirty years from now there will still be cold calling.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Valasys

JUNE 26, 2019

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 9, 2019

Engagio scored best marks for having a wide array of B2B marketing engagement solutions, grabbing the largest chunk of market share amongst the Account-Based Marketing Vendors & showing best growth projections along with providing exemplary customer satisfaction & an admissible value for money to its customers.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

OCTOBER 24, 2019

Furthermore, revitalizing a tired B2B strategy with the help of innovative creative ideas assures two main benefits for the B2B brands: Optimization of the sales conversions Improvement in the Employee experience & engagement Rate. Anyhow, the marketers need to brainstorm with their team members & bring out the best ideas.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Customer Experience Matrix

MAY 17, 2007

And I quote: “Recent Aberdeen research indicates that Best-in-Class organizations utilize “customer lifetime value” metrics in modeling and predicting which mix of customers, products, sales, marketing or media channels will help them to best achieve revenue targets and goals.

Studies 120

Studies ROMI Class Click Rate 120

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. This helps them achieve their business objectives & optimize their Return on Investment (ROI).

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

markempa

AUGUST 1, 2007

Could you have helped move it along by going deeper in the sales cycle? This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). Could you have helped move it along by going deeper in the sales cycle?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 19, 2019

Investing the best pricing for marketing endeavors is paramount to optimize the sales revenue. Measuring the number of leads generated from LinkedIn can help in optimizing lead generation campaigns. This Social Media KPI helps in visualizing what are the prime geographies fetching relevant traffic on the platform.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JULY 26, 2019

NAICS & SIC codes help marketing initiatives in the following ways: Industry Targeting : The most obvious use of NAICS & SIC is that they allow niche-specific targeting by permitting the marketers to make industry-specific marketing campaigns. Enhancing the conversational platforms for marketing, specifically the automated Chabot.

API 40

API SIC Paid Search Agency Optimization 40

Valasys

AUGUST 12, 2019

The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 25, 2020

The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). to figure out what’s trending & what’s not.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JUNE 24, 2019

5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: . In fact, 52% of the marketing professionals worldwide consider videos as the type of content with the best Return on Investment (ROI) (Source: Renderforest.com). . Make Customer “the King”: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. And what data will help you answer them? What is Return on Marketing Investment, Anyway? Downloadable educational content.

Work Management 48

Work Management Marketing Management Service ROMI 48

Content Marketing Institute

APRIL 23, 2018

But, of course, just because something is a “best practice” doesn’t mean it’s easy (or possible) to achieve in a real-world setting. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Though you can measure just about anything these days, that doesn’t mean you should. Click to enlarge.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. LinkedIn has evolved dramatically & in less than 20 years emerged as a professional networking site that has all the essential features required for helping businesses across the globe. “Lack of a clear strategy is the biggest mistake.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

ClearVoice

JULY 27, 2023

Gillette — “The Best Men Can Be.” Casper — “The Best Bed for Better Sleep” Harley Davidson — “All for Freedom. We want to help connect you with vetted clients who value improving the quality of the content we all consume every day. ClearVoice helps you do that by enabling content creation at scale. Freedom for All.”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

Helping arm marketers for this challenge is The Truth About Marketing ROI author Merry Elrick, the subject of the next post in the B2B Marketing Thought Leader Interview Series. With fewer sales being made overall, what metrics do you recommend B2B marketing professionals report on to best prove their accountability? ROI, but real ROI.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

AUGUST 27, 2019

They want it to grow and do their best to stop it from being stale, stagnant & worthless. This is where a preference center can pitch in for help. Having email preference centers helps in measuring how products and services supplied by a company meet or surpass the expectation of the customers & the prospects alike.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. Good writing helps in establishing trust with the prospects.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. 83% of the world leaders (Source: prnewswire.com) & 65.8%

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

ClearVoice

APRIL 17, 2019

Group ideation, or at least feedback from a sizable group, is the best way to find out what grabs the most people. Some of the best taglines aren’t statements, but rather suggestions framed in the form of questions. See how ClearVoice can help you power your content marketing and expand your team’s capabilities.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Valasys

AUGUST 22, 2019

Local SEO helps businesses promote their products and services to local prospects & customers. One needs to stick to the best practices for a while & needs to persevere. Keyword.io, Keyword magic Tool & AnswerThePublic help searching for the local questions & keywords of relevance to local customers. .

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40