Industrial Marketing Today

DECEMBER 18, 2019

The original post %Happy Holidays and Best Wishes for 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. I also want to thank my reliable partners who helped me deliver on my commitments. I also want to thank my reliable partners who helped me deliver on my commitments. This is only a content summary.

Best Practices 15

Best Practices Advertising Agencies Marketing Websites Paid Search Agency 15

Industrial Marketing Today

JULY 25, 2011

That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. It probably helps the retailer sell more merchandise because we often want more than one color of a shirt or blouse. And that’s the focus of this blog post.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

JUNE 22, 2011

Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. Sales knows best about demographics and marketing has insights into visitor engagement through web analytics.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. Click on their Resources tab and you will find a deep and rich library of very helpful content under headings like Emergency Preparedness, American Recovery and Investment Act, Productivity, Safety and Green.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

NOVEMBER 9, 2010

I hope you find these resources helpful. Best Practices in Lead Scoring. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. Note: Some of them do require you to register before downloading). From Marketo : Lead Scoring Success Kit. Lead Scoring Cheat Sheet.

Lead Scoring 60

Lead Scoring Lead Ranking Resources Marketing Automation Services 60

Industrial Marketing Today

NOVEMBER 10, 2011

Content marketing or if you prefer, inbound marketing with content brings them qualified sales opportunities to do what they do best – win more deals, build stronger relationships and become a valuable resource.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Leads Lead 60

Industrial Marketing Today

OCTOBER 9, 2012

These work best for middle of the sales funnel (MoFU). CAD files, Engineering Kits and online design tools for help with specifying and designing prototypes. Case studies and testimonials for proof of performance. Parametric search applications and cross reference guides for finding the right part number or component.

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” I’m glad that you found my article helpful. Where do you stand on this debate?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. I hope you’ll get some value and practical help from reading or rereading these articles. Marketing Automation vs. Inbound Marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

MARCH 1, 2011

Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Results: You (the seller) are considered to be the top contender because you helped frame the discussion in the buyer’s mind. Your content has helped them make a more informed decision.

Lead Nurturing 60

Lead Nurturing Cold Calling Leads Lead 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 17, 2010

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. The solution that I felt would best suit my client’s needs required adding Google Analytics to his emails.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. One-size-fits-all site content will not help you engage. Try to reinforce or continue the same experience by helping engineers search your content by part number, specifications and keywords.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 14, 2012

This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases. I know I’m excited about the future and look forward to the years ahead working diligently to help my clients generate more leads and drive sales. As we like to say in Texas, “This ain’t my first rodeo.”.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Myth: Content for digital marketing is the text on your Website or blog.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

DECEMBER 7, 2010

Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%. Lead nurturing and its best practices is a vast subject. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%. What is lead nurturing? Google “lead nurturing” and you’ll get back 81,900 results.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MARCH 17, 2011

Make the compilation into a “Best Practices Guide” that your blog readers can download by signing up from a landing page on your Website. Weave in a link to a specific product or product line within the text of the answer. Generate new prospects and leads by compiling several FAQs on a particular topic or product line.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

MAY 18, 2010

Here are the top ten business clichés from Seth’s list: Win-win situation Thinking outside of the box Giving 110% Best Practices Synergy Paradigm Shift At the end of the day,… Low-hanging fruit Going forward Push the envelope I couldn’t tell how old this lens was but the original ten has grown to 384 as of the date of this post.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 19, 2010

Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JANUARY 14, 2011

The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. According to Rick, the strategy has helped the company increase its inbound contact rate by 600%, and that the salespeople are very pleased with the quality of those leads.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JANUARY 10, 2011

Even though Web traffic is rated as the highest measurement criteria (58%), only 28% of manufacturers listed SEO rankings as a measurement tactic and only 22% listed inbound links – two of the best ways to drive online web traffic and build brand awareness.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

JUNE 24, 2010

It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Your prospects will find pricing information even without your help. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. There is no secrecy. Frankly, if they don’t, they are so inept at their jobs that you have nothing to fear from them. #2.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Often closing the deal requires participation by many members of your sales team.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

AUGUST 24, 2009

That led me to other popular search terms like blog content creation, content creation help, online content creation etc. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. REVEAL Adding a personal experience helps to humanize your content. For example, “content creation.”

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Here are some examples to help you understand the concept: Simple Call to Action Irresistible Offer or Incentive “Sign up for more handy tips” “Want a copy of our complimentary Report, “How To [Do Something no one else will tell you how to do] in 3 Easy Steps?” You’ll receive your first issue immediately even if it is 2:00AM on a weekend.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. Did you find this “how to” article helpful? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 11, 2010

.&# He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Designing content for 1X use is wasteful. Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60