Crimson Marketing

OCTOBER 15, 2013

But are you doing enough to help them? Help your partners target the right market segments by working together on determining demand tactics. Help your partners target the right market segments by working together on determining demand tactics. Be available to help and answer questions. Communication. Tactic Selection.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

FEBRUARY 11, 2015

He shares how investment in marketing technology and models across the company is helping AppDynamics stay agile. It’s getting that foundational set of assumptions in place,” Steven says, “that helps you build a capacity model and an early warning system.”

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

AUGUST 17, 2015

In this episode of Moneyball for Marketing, David shares instructive tips on martech tools, best practices and team management that will help you achieve your revenue goals: Do the math : David breaks down the importance of establishing clear metrics all the way through the funnel, and keeping nurture paths simple.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

SEPTEMBER 5, 2013

Now is the time to determine which is the best idea to pursue. Working through several different road-maps will help you determine which is the best product idea and plan for your company. Determining a specific launch plan can help you avoid headaches in the future. Feasibility. Is it worth the investment?

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

JULY 26, 2013

The best marketing mix includes creating the right content for your varying social media networks. . He helps me answer some key questions, including: . The best marketing mix includes creating the right content for your varying social media networks. He helps me answer some key questions, including: 1.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

JULY 10, 2014

Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The post Big Data and Marketing Intelligence Help Make Better Pricing Decisions appeared first on. increase in operating profits?

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

FEBRUARY 4, 2014

As the importance of understanding individual buyer needs grows, how do you think marketing tools will help you and your company go to the next level? Jon has a passion for helping marketers everywhere. Share your thoughts below! Jon Miller is the VP Marketing and Co-Founder of Marketo.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

AUGUST 19, 2014

Uncommon wisdom: Why contacting the C-Suite is useless for sales most of the time versus when it is actually useful, and how predictive marketing technology helps you know the difference. Lattice helps companies win more customers by applying sophisticated data science in a suite of easy to use Cloud applications.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

FEBRUARY 25, 2015

They do, however, crave information and best practice that can help them to stay on top of their game. In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

SEPTEMBER 11, 2013

.” Don’t forget this isn’t a solo mission; the best teams are cross-functional and understand the importance of integration to help the customer through the buyer journey. . Support your operations team. Incentivize them and provide “real-time reporting and feedback to your team.” ” .

Best Practices 100

Best Practices Buyer's Journey Marketing Mix Advertising Agencies 100

Crimson Marketing

APRIL 30, 2013

Sometimes its hard to know where the best conversations and interactions are happening. Do you find these tips helpful and relevant for your marketing solutions? Sometimes we’re not 100% sure ourselves where we need to be to start the right engagements. ” And I couldn’t agree more. Scrutinize the group’s activity.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

MAY 23, 2013

We become valuable connectors by making genuine connections with our audience by finding out what exactly is important to them and helping them get it. Honesty is the best way to build relationships of any kind. It helps us build trust. The best way to do this is to create and give value. I say this a lot.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

APRIL 25, 2013

Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. Something we noticed and wanted to share are some key questions to ask ourselves when determining the best marketing solutions approach to a launch: 1.

Resources 100

Resources Planning Product Advertising Agencies 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

JULY 1, 2013

Viewers can check them out at the best time for them. Videos help you connect to your partners by adding a personal touch to your communications. People working in the channel don’t have time – they’re just too busy. Short videos are more likely to attract their attention than text.

Advertising Channels 100

Advertising Channels Video Marketing Advertising Agencies Viral Marketing 100

Crimson Marketing

JULY 25, 2013

The value of your brand can help drive the validity of the fraudulent act, instantly gaining the trust of your customers. The best way to start your brand protection is to look at other fraudulence cases in your industry. It can be as easy as setting up Google alerts to help keep track of activity.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

OCTOBER 24, 2013

Your customers want to know your product or service will help them. You need to be able to tell them why your product or service is the best in an exciting, engaging fashion. ” The best story you can tell is about actual product users and how your product improved their lives. Turn Your Customers Into Heroes.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

SEPTEMBER 17, 2013

It has the potential to be one of your best channels to create brand awareness and grow your company reputation. your employees) helps to multiply your efforts. Creating content themselves will help establish your company and all of it’s thought leaders in different specialties. Invest in advertising on LinkedIn.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

OCTOBER 21, 2014

All of this can help improve your chances of reaching your goals and gaining true followers. There are plenty of different ways you can amplify your content and you should choose the avenue that suits you best. Know your options. Image: Courtesy of The American Genius.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

JULY 8, 2013

If content marketers are able to connect with their sales reps, they can share knowledge to create the best content for better sales. . This will immensely help you to create more relevant content and help sales reps close more deals. . Sales reps know what the audience wants. Communication leads to consistent messaging.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

SEPTEMBER 24, 2013

What’s the best channel for you? The measured data should be based on your goals/benchmarks and will help you decide future campaigns as you compare results. What kind of results and engagement have you seen from previous campaigns? Use this data to create custom message to target each of your segments. . Define Your Method.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

What’s the best channel for you? The measured data should be based on your goals/benchmarks and will help you decide future campaigns as you compare results. What kind of results and engagement have you seen from previous campaigns? Use this data to create custom message to target each of your segments. . Define Your Method.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data can help you generate targeted marketing campaigns — there’s no doubt about that — but the benefits don’t have to stop there. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data can help you generate targeted marketing campaigns — there’s no doubt about that — but the benefits don’t have to stop there. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

FEBRUARY 9, 2015

2 Paradoxically, though, CEOs are looking to their CMOs more than ever, because they need top-line growth and view marketing as a critical lever to help them achieve it. This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JUNE 23, 2015

Jackie was recognized in 2014 as “CMO of the Year” by the 4 Silicon Valley recognition program that honors the best in marketing and communications around the world. Jackie holds an MBA from the Sloan School of Management at MIT and a BS, magna cum laude, in electrical engineering from Rensselaer Polytechnic Institute.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

APRIL 24, 2013

The approach that makes the best sense is to capture the CEO’s material, content, and thoughts to create company content that can be repurposed across social media campaigns and channels. But more importantly, this content should be repurposed and made readily available for employee use to help ensure the company’s unified voice.

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

OCTOBER 27, 2014

Perhaps best of all, having a Visible Expert on staff enables firms to charge premium fees, just by being associated with the industry star. If soft skills are not your area of expertise, consider seeking help from a professional coach. Get the Help You Need. Refine your Communication Skills. Become a Teacher.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JUNE 7, 2013

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. By working closely with the sales team, you can help them determine which of these is the best solution. And the biggest problem after that is leads.”

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . ” Marketing’s biggest challenge is determining the best media source to promote a product or service. Indeed, the analytics themselves will identify the smart choices.”

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

APRIL 21, 2015

What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale. How to use Big Data to help sales. The post How Big Data and Marketing Analytics Help Sales appeared first on. Original published on Chief Marketer.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

OCTOBER 9, 2013

” The best content for relationship building include: Blog posts. They may help you improve the visibility of your efforts. . “Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.”

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

” The best content for relationship building include: Blog posts. They may help you improve the visibility of your efforts. . “Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.”

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

AUGUST 26, 2013

But most of the time, thought leaders need help with that production. It is then up to the marketing team to take that raw material and use it to create the best first deliverable. Marketing can help the thought leader develop the blog post. Create visuals to help tell the story. Pillar #3: Repurposing.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

AUGUST 4, 2015

As mentioned above, targeting your audience improves your marketing efficiency and helps you avoid waste. You need human brainpower looking at and analyzing your data to get the best results. The earlier you do this in the B2B sales process, the better. Step 3 – Advertise Based on Data. Moreover, you cannot rely entirely on analytics.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100