Remove best

Chris Koch

article thumbnail

9 attributes of the best thought leadership content

Chris Koch

It’s best to address a problem before customers realize that it’s a problem. The best thought leadership pieces are bold and attack conventional wisdom. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far.

article thumbnail

9 attributes of the best thought leadership content

Chris Koch

It’s best to address a problem before customers realize that it’s a problem. The best thought leadership pieces are bold and attack conventional wisdom. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are your best practices for "recession marketing?"

Chris Koch

And we have lists of marketing best practices that we can rattle off. Research, to find them. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. But we’re looking for something more human. We need stories.

Practices 100
article thumbnail

What are your best practices for “recession marketing?”

Chris Koch

And we have lists of marketing best practices that we can rattle off. Research, to find them. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. But we’re looking for something more human. We need stories.

Practices 100
article thumbnail

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started.

article thumbnail

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started.

article thumbnail

Is ghost writing in social media right or wrong?

Chris Koch

As I say in the SCN post and as I’ve mentioned here plenty of times, I think we are kidding ourselves if we think that many of our best SMEs are going to take the time to blog. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Others call it ghost writing.