KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank.

SERP 120

SERP Features Top of Funnel Display 120

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Meta descriptions are the brief text snippets that appear below a page’s title in the search engine results pages. Web visitors can’t see the meta tags — but search engines can.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

SEPTEMBER 14, 2017

percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Over the last couple decades, search engines have become very good at figuring out the intent behind individual queries and serving the most relevant, authoritative, and engaging content.

SEO 64

SEO Effectiveness Allocation Keywords 64

Method and Metric

OCTOBER 2, 2019

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”).

Optimization 88

Optimization Wikipedia Amazon Domain 88

KoMarketing Associates

MARCH 1, 2016

Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible. Successful application of SEO keyword research means matching content with the potential search intent of the user. A Wikipedia entry (research-oriented).

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Animalz blog

NOVEMBER 28, 2023

The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Just make sure you’re on the Plus plan using its GPT-4 engine.) The Wikipedia experience differed in details but not in results.

Marketing AI 78

Marketing AI Research Tactics SME 78

Adobe Experience Cloud Blog

APRIL 3, 2018

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads , occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Example of Google Knowledge Graph.

Google 134

Google Wikipedia Keywords CTR 134

Brightedge

JUNE 16, 2020

Wikipedia has a great explanation, but it’s technical. This happens because a 301 redirect communicates to the search engine that it should update its index to the new URL and to pass on any external links to the old URL to the new URL. In practice, it prevents browsers from requesting HTTP URLs from your site.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

BenchmarkONE

MARCH 1, 2019

Search engines are invaluable to B2B marketing – B2B buyers depend on search as their primary resource for finding products and services. Some research indicates that as many as 81% of B2B buyers refer to search during their buying process. To earn engagement online, your B2B company needs to invest in SEO.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

Hubspot

OCTOBER 3, 2018

Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. What is domain authority? What is a good domain authority score?

Domain 78

Domain SEO SERP High Quality Lead 78

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

Link Building 120

Link Building PR SEO Ad Building 120

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

Biznology

DECEMBER 20, 2013

(Photo credit: Wikipedia). Make sure you are following anchor best text practices to maintain a natural looking backlink profile. If you aren’t staying on top of anchor text best practices, the links you build could appear unnatural to Google and result in your site being penalized. Importance of Anchor Text.

Long Tail Marketing 80

Long Tail Marketing SERP Link Building Wikipedia 80

Scoop.it

JANUARY 4, 2022

Thank God, the birth of the Internet and search engines have reshaped the marketing world. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Some SEO practices that used to drive results just don’t work any more. Only a CLS score below.1 1 is acceptable. Google Ads.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices. As with most things online, the SEO industry is dynamic and things can move very quickly.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

MAY 17, 2013

Photo credit: Wikipedia. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Organic Search Business Google keyword research marketing public relations Search engine optimization Web search engine Website'

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. To help you get started the right way, we're breaking down the basics of how to use paid search below. How to Use Paid Search. Let's take a look at some of the useful things you can do with paid search. Landing Page Testing.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Biznology

FEBRUARY 26, 2014

(Photo credit: Wikipedia). As with traffic and revenues, search hasn’t escaped this trend. In fact, 100% of the increase in overall search volume comes from… yep, mobile. According to comScore (and ably pulled apart by Search Engine Land ), search volume actually fell 6% in November last year.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

OCTOBER 24, 2011

Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. The search engines don’t pay all that much attention to meta data now. Now it’s not so easy. Now it’s not so easy.

SEO 80

SEO Tagging Wikipedia Keywords 80

seo.co

DECEMBER 28, 2020

This is typically the best approach for most brands, but it can work. They bring out the best in one another and typically stimulate the senses and draw attention. Search Engine Optimization (SEO). Popular brands that use yellow include Subway, Best Buy, and McDonald’s. Target, for example, is all about the red.

SEO 75

SEO Design Optimization Conversion 75

Marketing Insider Group

MARCH 25, 2013

Thus began my foray into search engine optimization. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies. There are workarounds for this, but the fact remains that the only way to get search phrase referring data is if you are an advertiser.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Links do that for search engines. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Brandpoint

AUGUST 26, 2015

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. We’ll start with word count. Word Count.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Biznology

OCTOBER 26, 2011

Image via Wikipedia. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®.

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Adobe Experience Cloud Blog

JANUARY 21, 2015

Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spiders so, and therefore get the competing website flagged for duplicate content. Scary right? Digital Marketing b2b'

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

SnapApp

JANUARY 23, 2018

And in practice, it is this follow-up that can create the challenge. . Sometimes, it’s even best to rebuttal with “Well, what do you do for living? Engineers and coders. Much like digital marketers, engineers and coders use a variety of tools and technology to get their work done. Like what kind of marketing?”

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. The buzzword is new, but the practice of creating content that informs and educates – with a goal of selling a brand – is not. Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. What’s the best way to get experience?

PR 80

PR Tips Public Relations Work Management 80

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Practice social listening to know what people say about you on social media. For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. The Hero's Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Content Marketing Institute

FEBRUARY 5, 2019

In fact, with the technique’s influence growing over the years, we may have reached the point where branded content is the best vehicle marketers have for bridging the gap between initial awareness and ongoing affinity. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. Sometimes the best thing to do is to take the old page down.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

JULY 22, 2010

Image via Wikipedia. They asked if I could help them eliminate the negative results that are popping up about them in search. If the charges are true and can't be removed, or if you're bedeviled by an entire hate site (YourSiteSucks.com), you need to get those results off the search page completely.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! How long have you been in practice?

Social Media 80

Social Media Media Internet Marketing Google 80