Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Anyword

OCTOBER 12, 2021

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. And that’s probably on top of all the writing and content creation that you need to do for other social media platforms, websites, apps, eBooks, and so on. Hint: We’ve saved the best one for the end.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

ClearVoice

AUGUST 24, 2021

At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

JUNE 16, 2021

Conforming to best practices will help you reap significant rewards for your efforts. Once you’ve nailed the fundamental best practices for different social channels, you can get creative to stand out from competitors and capture your audience’s attention. Best Practices. Best Practices.

Social Media 262

Social Media Media Content Linkedin 262

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn?

Linkedin 86

Linkedin Distribution Practices Webcast 86

FMG Suite

MARCH 13, 2019

It’s a common practice to develop websites that are easily viewed and navigated across all devices, and to most of the world, the terms mobile-friendly and responsive mean the same thing. “Mobile-friendly” simply means that your website will work on mobile, but the information and layout don’t change.

Marketing Websites 40

Marketing Websites Practices Mobile Advertising Best Practices 40

Hinge Marketing

FEBRUARY 17, 2015

For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. This is most relevant to informational sections of your website such as your services pages, "about us," industries you serve, and contact pages. Does your website copy pass the test?

Copywriting 48

Copywriting Marketing Websites Practices Best Practices 48

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. It’s worth it.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Meerkat Marketing

JANUARY 28, 2022

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. In addition, with the current talent market being as tight as it is, many organizations are turning to LinkedIn to promote their employer brand and search for hard to find talent. at 32.3% (eMarketer, 2021).

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Webbiquity

APRIL 19, 2022

They’ll recommend you because they honestly believe you are the best business for the job. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Businesses want to work with the best in the business.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

MAY 1, 2023

92% of marketers now say that videos are a very important part of their marketing strategy as of 2023 Source: Demand Sage In fact, 78% of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website. Video Marketing Best Practices 20.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. We hope this content will help you make 2024 your best year yet. It is now time to focus on bringing traffic to the website and converting visitors into known leads.

Resources 136

Resources B2B Marketing Planning B2B 136

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Here are some of our best tips to get you started.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Marketing Insider Group

MAY 2, 2023

You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Include forms on your website. Take social media polls.

ROI 232

ROI Webinar Metrics Privacy Content 232

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Marketing Insider Group

JULY 14, 2021

Some create content specifically for social media websites. However, it’s vital for them to start establishing some best practices when it comes to current—and future—content use and monitoring. Best Practices for Content Creators. Even a private or pay-gated website isn’t really private. Their roles vary.

Work Management 358

Work Management Tips Copyright Marketing Management 358

MarketJoy

JULY 23, 2020

One of the most underrated resources for prospecting today is LinkedIn. . WHY PROSPECT ON LINKEDIN? When it was founded back in the year 2002, LinkedIn’s primary goal and function were to be a professional social networking website. No other B2B network in existence has as much reach and members as LinkedIn does.

Linkedin 59

Linkedin Sales Qualified Leads Ideal Customer Profiles B2B Sales 59

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Hinge Marketing

MAY 5, 2015

What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider. Why is that?

Marketing Websites 48

Marketing Websites Practices Best Practices B2B 48

Martech

DECEMBER 5, 2022

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers) LinkedIn : JenCapstraw (4.3K In a thousand years, I never thought I’d make a career out of email marketing,” Justine writes on her website, “but I can’t imagine it any other way.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. The best way to capitalize on UGC is to amplify it.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Webbiquity

OCTOBER 22, 2020

From the shape of your product to the look of your website, visuals are vital for making the right impression. Consider whether you could benefit from working on your composure (you can practice in front of a mirror). Build a winning LinkedIn Profile. Create a bio on your website. There are many ways to market yourself.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Integrated B2B

JULY 10, 2020

This is the final blog post in a three-part series covering B2B marketing and LinkedIn. In this post, I take a look at how LinkedIn can be used for lead generation at any stage in the buyer journey in the case of events being cancelled. So how can you use ABM in the context of LinkedIn for lead generation when events are cancelled?

Linkedin 52

Linkedin Account Based Marketing Trade Show ABM 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179