SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Determine Your Goal. Achievable: Is your goal attainable or not?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. Where that traffic is coming from is equally exciting. Pics or it didn't happen, Braden.”

Hubspot 74

Hubspot Traffic SERP Template 74

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. Which best practices to follow for creating a naming convention. Medium: The channel that drove the traffic (e.g.,

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. By integrating HubSpot and WordPress, you have a powerful team to help generate and convert leads on your website.

Hubspot 89

Hubspot Work Management Rules Template 89

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Think about the different tools you use to drive traffic during a campaign. What Are UTM Parameters? Good question.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. In fact, we’ve taken these practices even further with our Intelligent Inbound ® approach. Traffic Analytics Tools. Phase One: Data Management.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” Tools like HubSpot’s website grader , SEMrush site audit , or Woorank are all places to start.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Parse.ly

MAY 30, 2021

We had a 50%+ ARR contribution to business, site traffic , pageviews and content generation all seemed to be on the up and up. . At the time of the meeting I referenced, we were a pretty well-oiled content marketing->demand gen producing team – a Hubspot + Salesforce shop with a ton of MarTech inbetween.

Practices 52

Practices Marketing & Strategy Best Practices Cost per Acquisition 52

Navigate the Channel

JUNE 19, 2023

The top 5… The best reasons to… How to stop… Numbers can be particularly rewarding in a headline because they offer predictability (the reader knows there will be 6 or 10) but also because numbers, specifically numerals, help human brains manage expectations. so you can provide the best content. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

JUNE 2, 2021

A good hero image can elevate your traffic and conversions by making people want to interact with your site. Some image cropping is bound to occur as your hero image scales to fit a variety of screens, so it's best to think of the following dimensions as guidelines, not rigid rules. Hero Image Best Practices.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

SmartBug Media

APRIL 10, 2020

From the drag-and-drop page editor , to shared theme variables and functionality, to even serverless functions, the capabilities of the HubSpot platform have exploded seemingly overnight. What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? Local Development Practices.

CMS Development 90

CMS Development Industry CMS Hubspot API 90

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

Traffic 52

Traffic Lead Ranking Lead Scoring Content 52

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list. What is a Hubspot Popup? A HubSpot popup is an email optin form that’s displayed on top of your content. Redirect traffic.

Hubspot 75

Hubspot Display Rules Template 75

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. I know I work best in the morning," Forsey explains. "I

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Leverage your best performing content.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Lake One

JULY 9, 2020

Your site traffic is growing. If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. A HubSpot lead flow is a special kind of conversion unit that you set up in HubSpot. So what’s the difference between a HubSpot form and a lead flow? HubSpot Lead Flow Example.

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. How will achieve them?

Social Media 313

Social Media Social Marketing Planning Tips 313

The Point

JANUARY 21, 2020

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Effectiveness.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Envy

NOVEMBER 8, 2021

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. And the best way to achieve that is to use a pillar page. Cluster posts branch off it to address specific keywords like “Kubernetes security best practices” or “AWS Kubernetes security.”. The topic cluster tool on HubSpot.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Outgrow

MARCH 18, 2024

Take a moment to explore and understand which tool aligns best with your objectives. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. This increased their organic traffic by 214% in just 4 months. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Take a moment to explore and understand which tool aligns best with your objectives. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. This increased their organic traffic by 214% in just 4 months. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Parse.ly

AUGUST 3, 2023

Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site. Campaigns dashboard.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

ClearVoice

MARCH 14, 2024

Consider the best practices below for creating email content. Analytics tools The best way to measure your email marketing campaign’s success is to use tools for tracking and analyzing email campaign performance. Some of the top email analytics tools include the following: HubSpot. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. And if it’s live, you can always record the webinar and make it available for download on your site to get the best of both worlds. Data shows us the best general timeframe is 11 a.m.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. In previous posts, we’ve discussed the best ways to generate content ideas that resonate , plus have explored the SEO value of creating content in ‘topic hubs’ or ‘clusters’. What is Content Promotion?

Promotion 48

Promotion Traffic Tips Adwords 48

Bluetext

MAY 26, 2020

Just like you would put on a clean suit for a pitch, put on your best interface on your website. Below are the best practices for implementing a B2B navigational system with users in mind. Medium Title: Medium Content: The post Best Practices for Navigation Design With the User in Mind appeared first on Bluetext.

Design 26

Design Practices Buyer Personas Paid Search Agency 26

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Engage Strategy #2: Add CTAs to High-Traffic Pages.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

FMG Suite

APRIL 25, 2024

Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4. Think like your clients to identify the best ones. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Contact Marketing 52

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On For more on video’s value, consider HubSpot’s video marketing guide or these insights from U.S.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Valasys

SEPTEMBER 22, 2023

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts. An example is Travel Mindset’s “Insta-Meet” for Visit St.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClearVoice

JULY 17, 2023

The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. Website traffic The amount of traffic coming to your website indicates how many people are discovering and consuming your content. This includes website traffic, page views, time spent on the page, and conversion rate.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. Zippia ) By 2023, 33% of large organizations will have analysts practicing decision intelligence. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. of all web traffic. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98