Customer Experience Matrix

MAY 18, 2007

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. As the recommendations suggest, it provides a hosted system for integrated lead generation and management. But, still, this is perfectly reasonable stuff.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Tomorrow People

MARCH 13, 2018

The hard results of pull-through and lead generation. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. We’re perfectly happy to work with your other agencies; let us do what’s best for you. Lead nurturing and scoring. It’s about numbers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Conversica

OCTOBER 9, 2018

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. From a practical standpoint, ensure that your messages are highly consumable. Email marketing is a key component of building a lead generation machine. Segmentation. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Ledger Bennett

DECEMBER 18, 2019

KPI 1 – Define a flexible, scalable and tested lead generation mechanism. KPI 2 – Build an outstanding, best in class customer experience from onboarding, throughout the customer lifecycle. But we’ve provided some commonly themed KPIs against each as a starting point: Marketing Excellence. Customer Excellence.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. What are today’s best practices for B2B PR? ” Best Practices In B2B PR by Fast Company. So how exactly does PR support SEO efforts?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. The Best B2B Marketing Blogs. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. Follow Eric. Read his stuff.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. The personas will help drive your content marketing efforts and your lead nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Convince & Convert

JANUARY 7, 2016

Why lead generation shouldn’t actually be our total focus. Where to find the best data-backed predictions for 2016. So in fact, even though we’re all measured on lead generation as a key metric, we spend way, way more time and effort distributing free content.” ‑@jeffreylcohen. “It’s Resources: Eloqua.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

ViewPoint

JULY 11, 2011

Telesales lead generation supports both field and inside sales. Sales and marketing headcounts have increased to generate new customers. One answer includes applying, tracking and measuring best-practice sales lead management processes. Sales and marketing activity.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year. — See how real time data enrichment makes lead generation easier and more effective. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. Levels of context range from higher-level, more general information (Which company does this person work for? – Find out how predictive analytics can turbo-charge your lead generation.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Heinz Marketing

MARCH 1, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. You can even ask Alexa!

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Leadspace

JULY 14, 2016

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best. But that’s hardly a best practice.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Ideal Customer Profiles 48

Leadspace

AUGUST 10, 2016

In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *. B2B lead-generation marketers have all had one (or many): the campaign with unprovable ROI and abysmal lead conversion rates. This is the 3rd installment of our Demand Gen Pains series.

Conversion Rate 48

Conversion Rate Top of Funnel Demand Conversion 48

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. You are free to unsubscribe at any time. RSS Feed Click Here to receive new posts instantly via RSS.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Leadspace

JULY 18, 2023

Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service? These are questions that need to be answered in order to classify a lead as a “quality lead.” You won’t grow your business with low quality leads.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Ledger Bennett

MARCH 31, 2020

Taking pre planned cancelled events online in the wake of the global pandemic is becoming common practice. However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. Surviving a major setback requires change, and it needs to happen quickly. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. The best way to solve for attrition is to replenish the funnel with new leads at a higher rate than you''re burning through. Right now the marketing automation industry couldn''t be hotter.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Customer Experience Matrix

FEBRUARY 10, 2011

Last week’s post used data from our B2B Marketing Automation Vendor Selection Tool (VEST) to identify leading vendors in categories such as lead generation, campaign management, and technology. It’s like the awards ceremony at a progressive elementary school: everybody is best at something.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

DealSignal

MAY 31, 2023

The best way to come up with a more effective, high-quality contact list that converts is to do so by skill set. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. Measure your cadences as well.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Televerde

AUGUST 1, 2019

Like many concepts in modern B2B marketing, every company has their definition of demand generation. This can make it difficult to define best practices. So, what is demand generation? Three steps to defining your demand generation strategy. . How To Create A Global Scalable Demand Generation Engine .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Vidyard

JULY 21, 2017

A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation. Here’s an example CTA I built for the end of a video: You can also check out some best practices for video CTAs by my buddy Micheal Litt in his Demanding Views post.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40