5 Sales-Marketing Alignment Best Practices for ABM Success
Heinz Marketing
APRIL 29, 2021
Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. . Types of content that you should include in sales collateral are assets like buyer persona documents, how-to guides, FAQs, playbooks, battle cards, and more.
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