Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. A recommended products widget on your site can redirect browsers to make a purchase based on prior search and purchase behavior. Brands are competing against one another to reach the same audience pool.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. Search Volume Still Works. The hypothesis is that buyers search the way that they talk. Let me explain.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself? 4 th Quarter Blogging Strategies. This is one of the most overlooked functions of professional websites and blogs, yet it is one of the most financially rewarding.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Webbiquity

DECEMBER 19, 2023

8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. Create opportunities for new SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. We noticed brand-specific search queries were down for another client. Quality And Quantity.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media. Thank you for reading the B2B Lead Roundtable Blog.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Search for keywords related to your product or service and see what other businesses rank for them. Are they running paid social ads or posting organic social content?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Marketing Insider Group

DECEMBER 4, 2023

Image Source: Blogging Guide Experts in the field echo this sentiment. Our study shed light on some compelling dynamics in content creation, challenging conventional norms and setting new benchmarks for what effective content truly entails. This includes being original, useful, and authoritative.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Marketing Insider Group

FEBRUARY 12, 2024

The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness. User Experience Drives SEO Search engines, like Google, are all about user satisfaction. Use this information to benchmark your site and find areas for improvement.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

JUNE 15, 2021

Sometimes, you can “hide” content from visitors and search engines so they can no longer access it. That way, it won’t impact your public image or search rankings. Remove “dead weight,” making it easier for Google bots to crawl your site so the search engine can index more content and boost your rankings. Source: G2.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Launch Marketing

DECEMBER 6, 2023

This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. There are even a few secrets that can make it a huge success. It is now time to focus on bringing traffic to the website and converting visitors into known leads.

Resources 136

Resources B2B Marketing Planning B2B 136

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Intent 194

Intent Optimization Google SERP 194

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

KoMarketing Associates

DECEMBER 20, 2016

B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. Readers were also interested in our perspective on how to react to changes in both the search engine and social media landscape. Changes in search engine technology are just one of the challenges facing B2B marketers, as it pertains to marketing innovation.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. Readers were also interested in our perspective on how to react to changes in both the search engine and social media landscape. Changes in search engine technology are just one of the challenges facing B2B marketers, as it pertains to marketing innovation.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Launch Marketing

NOVEMBER 15, 2023

While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers. Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. However, you shouldn’t necessarily abandon a low benchmark social media channel.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Why organic search matters when publishing content. It’s possible that SEO may even be the primary driver of visitors to your blog or site. After a while it hits Page One in the SERP.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Strategies for different channels Once the cookies were gone, CPC in Google Search increased by about 30%.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Top Rank Marketing

FEBRUARY 12, 2024

Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders. Bringing influencers into your blogging strategy supports this goal.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. Crafting a winning strategy Our first step was to conduct a thorough audit of Arkieva’s existing search engine performance. So we focused our efforts on strategic keyword optimization.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Statista Think about it: A great blog post on your site might get a few hundred views. According to Statista, it would increase to $107 billion in 2026.-

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers But through our experience, we also know what goes into creating an effective brand-agency partnership. Contact us today.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. For ClearVoice, this means regular reviews that align our content with current SEO standards, audience expectations, and competitive benchmarks.

Process 52

Process Content Analysis Advertising Benchmark 52

Heinz Marketing

JUNE 26, 2020

According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Benchmarks. Take your benchmarks from the lead stages to determine the number of leads needed at each step of the funnel to meet your goal.

Forecasting 135

Forecasting Cost per Lead Top of Funnel Paid Search Agency 135

Stevens & Tate

AUGUST 29, 2022

The second stage is the consideration stage in which the buyer defines their problem and is searching for solutions. Set benchmark metrics. Because of this, you should set benchmarks so that you can judge your site’s performance. If you don’t meet this benchmark, then you may need to make more adjustments.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Webbiquity

JUNE 13, 2023

Spotify also recommends music and podcasts based on your search history. Consider opting for tech stacks like: Dynamic pricing tools Smart site search AI-powered intuitive bots Product recommendation engine Analytics tools Marketing automation software Protecting customer data from cyber attacks is vitally important.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Seismic

APRIL 24, 2024

In this blog post, we’ll explore the key stages of the process, drawing parallels between constructing a home and establishing a thriving enablement program. Then, break them down into smaller, actionable milestones with benchmarks to measure progress. This is visible for end learners so they can search for useful and relevant content.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Marketing Insider Group

DECEMBER 5, 2022

There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. How Do You Answer ‘What Is The ROI of Content?’

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Webbiquity

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. Once an audit is complete, use the insights generated to develop an action plan for improvement.

Social Media 313

Social Media Social Marketing Planning Tips 313