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The role of artificial intelligence in business in 2024

Sprout Social

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Why this surge?

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Different cultures, languages, social norms, and online behaviors can all make marketing a challenge when it comes to creating content for these audiences. Today’s consumers are more aware than ever before of the effect their buying habits have on the environment and society. A Move Toward More Responsible Consumerism. Source: [link].

Trends 336
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First-Party Data: Trust & Growth in Privacy-First Era

Valasys

Enter first-party data strategies, a crucial approach for navigating this new environment. This includes interactions on your website, app, emails, social media, loyalty programs, and even physical stores. Focus on building trust: Be transparent, ethical, and accountable in your data practices.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. How marketers can use behavioral data to improve customer experiences : Understanding customer behavior is vital to enhancing experiences. Email marketing.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. How marketers can use behavioral data to improve customer experiences : Understanding customer behavior is vital to enhancing experiences. Email marketing.

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4 Ways Large Language Models Help You Do More With Customer Data

Salesforce Marketing Cloud

Learn about ethical AI AI technology is only as good as the data it draws from. To make sure you’re using this technology responsibly, you can invest in a customer relationship management platform that has an AI-focused trust layer — which anonymizes data to protect customers’ privacy.

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How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?

Only B2B

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. By analyzing browsing behavior, keyword searches, and even social media interactions, intent data platforms can infer potential interest even if prospects haven’t explicitly expressed it.