B2B Marketing Traction

MAY 8, 2013

In 1991 Regis McKenna wrote Crossing the Chasm , in which he detailed the behavior of technology buyers. Now, after seeing an ad, people will consult on average 10.4 different sources (online and offline) before buying something. This is the Zero Moment of Truth. Why ZMOT is Not That New for Technology Companies.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2012

I believe that primary market research in the form of one-on-one interviews and behavior observation yields more cost-effective results for business-to-business marketers – perhaps for business-to-consumer marketers as well. This is not a mind reader we can only measure whether you are paying attention.”. What do you think?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

OCTOBER 20, 2010

I searched for conversations about this topic and found a great blog post by Chris Brogan, Social Media is No Place for Robot Behavior , in which he bemoans the use of automatic tools that send a Direct Message on Twitter as soon as you follow someone. Tired of social media spamming and robotic behavior? Agree or disagree?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

SEPTEMBER 20, 2013

In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

APRIL 1, 2013

With this marketer, you need to impose some structure yet allow their attention-deficit-disorder-like behavior shine. But, “old” ideas – things that you have committed to – still need to get done. How do you manage the bright-shiny-object marketer?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 9, 2011

What has changed is buyer behavior. Marketing has changed in the last ten or so years due to the disruptive innovation called the Internet. Because the Internet has changed the way people buy, marketers have to change the way they market. Buyers don’t want to be bothered by the interruption of ads or telemarketing calls.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

MAY 1, 2013

Lack of a deep understanding of buyer needs, desires and behaviors. There is a rush to get slide decks, webpages and other materials cranked out in time for the launch, with not enough attention paid to the needs of the customer. ( I believe this happens all the time in marketing, not just in product launches ).

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

JANUARY 12, 2010

What are their needs, behaviors, desires, interests, preferences? SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas. Who does your company serve? What are the best ways to market to them? What trends affect them? What new needs do they have? What worked last year?

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

AUGUST 2, 2013

or merely psychographics (attitudes, behaviors) here. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.) You need to know your customers’ persona(s). What is their story? What really floats their boat?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 6, 2011

While from a technical standpoint it is not difficult to create a business Facebook page, businesses should have a strategy and an understanding of their customer’s behavior on social media before acting. Until that time their only use of Facebook had been cursory – to connect with family and follow news about their grandkids.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

NOVEMBER 9, 2009

In this book, Maister et al tell you not only why and how, but they give you behaviors to adopt and exact questions to ask to begin to grow trust with clients. The book expressed what I believe I want to embody in my consulting practice, but I didn’t realize that some of my behaviors and thoughts didn’t support my intent.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

DECEMBER 12, 2014

Over the years I’ve witnessed some very bad behavior on the part of clients. on the plan and investor pitch. They got shot down on the first pitch. I did not say, “ I told you so. Stop misbehaving. Business owners sleeping with marketing staff, lying about their product or service, misrepresenting facts.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

NOVEMBER 12, 2010

The primary reason for the friction was that customer expectations and behaviors had changed over the years and my client’s delivery needed to change meet them. Even though the department provided an excellent product and customer service, we found some touch points that needed attention.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

NOVEMBER 2, 2010

Ask if the certification involves a code of ethics or a code of professional behavior and find out if the consultant follows it! Find out if the consultant is required to maintain their certification with continuing education and re-testing. Listening Skills and Honesty.

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

NOVEMBER 18, 2015

User Behavior on Pinterest and Instagram is Different. According to a Pew Research report , Instagram users have higher education, but the use is highest among people under 30 years of age (55%) and users have more of an even distribution of income.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 20, 2010

Marketing wasn’t just about age and income but also about behaviors, feelings and beliefs. Then, we marketers got a little smarter. We starting profiling not only on demographics but also on psychographics. What made our target audience tick? What did they like or dislike? How do they spend their time?

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook provides statistics on visitor behavior on your company page. If someone connects to your company page and begins posting spam content, your company page administrator can report the individual and block future posts by that person in one step.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 9, 2013

Know your customers or clients, and their social media attitudes and behaviors. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Why jump into social media without knowing if your customers are “there.” ” And, where is “there?”

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

JUNE 16, 2015

Studies and behavior show that millennials expect easy-to-use decision-making tools, fast response, and stellar product or service experience. Make sure your website is responsive so that millennials can easily view it on their mobile devices. Millennials have higher expectations for the customer experience.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

MAY 21, 2014

What are their needs, wants, behaviors and attitudes? Understanding your audience, how to leverage your services and products, and how to execute content are key factors. Know your audience. As with all marketing, first you need to understand your audience. Can you walk in their shoes? (A

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

Because we can capture activity and behavior online, B2B marketers can better measure the results of online marketing. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100