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How strategic martech integration drives business growth

Martech

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Promoting an innovative culture.

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Introducing Trailcast, New Audio Trailhead Learning to Empower Anyone to Skill Up

Salesforce Marketing Cloud

From the start, the mission of Trailhead , Salesforce’s online learning platform, has been to break down barriers to entry into tech careers, making skilling up and building a career in the Salesforce ecosystem accessible to anyone, regardless of their background. I can fit in some learning that I can’t seem to get to during the busy workday!

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B2B Marketing Tools for Working Remotely

SendX

Managing work remotely has its hurdles, but remote work is not without its perks. To meet the official expectation (context managing and organizing work) remotely, there is a wide array of tools entirely at your disposal. Todoist evolved radically over the past few years and now is a powerful task management tool.

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Why Companies Don’t Adopt Marketing Automation, and How GreenRope Can Help

GreenRope

Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms. To get started with GreenRope, you can import all your contacts into your CRM in just a few steps.

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Social media personalization: The opportunity and risks to consider

Sprout Social

A CRM or other customer data collection software is non-negotiable. What you need to build and execute a social media personalization strategy To personalize customer experiences on social, you need deep customer insights, comprehensive data and assistance from automated workflows. Another 56% expect all offers to be personalized.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

It can add complexity to your tech stack and make it more difficult for your team to manage their resources. Having a centralized tech solution leads to easier management, less training and resource allocation, and most of all a better user experience for your website visitors.

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Integrations: The Newest Addition to Your Marketing Ops

Hubspot

An increasingly important role for any team or Marketing Operation Manager is maintaining data quality and connectedness. Remove data silos and other barriers to collaboration. As an example of a valuable integration, think of your CRM and email marketing app. You can solve this by integrating data from your CRM.