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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

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Digital advertising automation is here: Are you ready? by Fluency

Martech

Document your approach from end to end. Document your approach from end to end. In short, it is what makes up your organization’s identity—from your services to your audience and the like. Documenting your processes Another part of readiness to consider is how your organization is currently operating.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

For example, see this requirements and best practices document from Amazon. In this document, Etsy helps you learn all the best practices and requirements for adding images to your product listing pages. Tip #2: Keep your assets organized. Tip #2: Document guidelines. Here’s another example from Etsy.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This social media campaign brief template encourages you to incorporate insights from across your organization. When you’re already spread thin, every minute counts.

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How To Evaluate an Online Video Platform

Vidyard

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. How to Write a Requirements Document 3.1

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How to foster effective collaboration between marketing and IT

Martech

IT : “I need a requirements document.” Generally, how databases work and the trade-offs between features, graphics, load speed and bandwidth. The requirements document When IT requests a requirements document, it’s not their polite attempt to say, “Go away, kid, you bother me.” Let’s test it.” IT staff want to: Automate.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Except…they didn’t.